Cómo Utilizar Linkedin para Empresas #so... Jeff Bullas on Twitter: "4 Tips On How to Use #LinkedIn To Build Powerful Influence #LinkedIntips #socialmedia #smm. 4 Tips On How to Use LinkedIn To Build Powerful Influence. Ever stood in the corner at a networking event and felt like a dork?
Focusing on business networking in just a traditional way is a dumb idea. It doesn’t scale. Often ineffective and it can be a total waste of time. How to Harness the Power of LinkedIn - INFOGRAPHIC. A presentation on the topic of how to cook a chocolate tart is going to “bomb”at a cheese maker’s convention.
It will be the wrong audience for an interesting topic, but the cheesemakers didn’t pay $1,200 for a conference ticket to hear information about “Tarts”! 3 Simple Powerful Reasons Google+ is Good for Your Business. Google!
The name is maybe the most recognized brand in the world next to Coca Cola and Apple. Around two-thirds of the world’s internet population uses the Google search engine as opposed to other search engines. Bing has struggled to make a dent in the search universe and Yahoo is fading. How to Use the Power of Hashtags in Your Social Media Marketing. In case you hadn’t noticed, the hashtag has pretty much taken over social media.
With sites like Twitter, Facebook, Tumblr, and Instagram all using this format to organize content, it should be clear that this once forgotten character on the keyboard has finally made the big time. According to some research by Buddy Media (and mentioned on the Buffer app blog), one lonely hashtag can increase engagement by 100%! Unfortunately, there are a lot of people out there who just don’t seem to understand the new trend.
They misuse the organizational tool thinking that it is simply a means of attracting attention to their content. While the hashtag can serve this purpose, using it improperly isn’t going to help you at all. 7 Tips on How to Create Content for the Social Web. Creation, consumption and access to content and information has changed so much in the last decade that the landscape is not able to be recognised.
Paper has been replaced by software and media is now residing on computers disguised as phones. Books are now ebooks, newspapers are websites and Twitter feeds and content are created by writers disguised as bloggers who publish without an editor to be seen. We read and view on smart phones and tablets. These did not exist a few years ago. Seldom do we deep dive and spend hours in a book but read a blog post and consume in bite size chunks.
6 Emotions You Need To Create To Go Viral On Social Media. Social media networks provide channels of distribution to share information and content that marketers have realized can be very powerful in speed and spread.
Brands are constantly working with their marketing teams and agencies crafting creative concepts to spread their message and content. So how do create that contagious content on social networks and make it go “viral”? “Going viral” is every marketers dream but what makes content go viral? What qualities should your content have to induce sharing? Practical and utility articles such as ”69 secret tips to make your blog rock” are well known to induce sharing but emotion is quite often not given enough priority by the creators of content to ensure that their content is shared on Facebook and Twitter and other social media channels.
Researchers at Penn’s Wharton School (Jonah Berger and Katy Milkman) discovered from their study of 3,000 articles from the New York Times that the more emotional stories were shared the most. Image by Sterin. 6 Emotions You Need To Create To Go Viral On Social Media. How To Be Contagious on Twitter. Social media is going through a transition period as some social networks struggle to survive and others grow so fast it makes your nose bleed.
Google+ has stirred the pot and is acquiring new customers as quickly as an umbrella shop during a rain storm. Mark Zuckerberg has admitted that Facebook is facing saturation point in developed countries with adoption in the US now over 90% and growth rates slowing, but in developing countries Facebook continues to grow at significant rates. Twitter the Enigma. 8 Steps to Global Business Success Powered by Social Media. Knowledge, ideas and creativity swirl around us every day.
Television transmits information on finance, weather and sport. Lifestyle programs show us how to sing, cook and exercise. Radio stations bombard us with gardening tips, entertainment and music. It is information overload. 50 Social Media Marketing Tips and Tactics. Social media marketing has at its core the foundation of valuable, shareable content in all the various forms of rich media whether that be text, video or images.
People watch YouTube videos because they are entertaining, educational or just plain funny. 10 Powerful Tips to Increase Fan Engagement on Facebook. Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy.
Even though Twitter and YouTube are large social media networks, Facebook provides a marketing ecosystem that is multi-media rich and broad. There are literally tens of thousands of apps that can assist business with marketing on Facebook. Even though it feels like Facebook has been part of our lives forever it must be noted that Facebook “Pages” for Business have only been with us for barely 3 years! Business is Still Learning How to Use Facebook Businesses are still learning the most effective tactics to apply when participating and engaging on Facebook. The questions often being asked are 1. 2. 3. 7 Key Steps to Creating an Awesome Infographic. The younger generation would rather watch a 2 minute video than read a page of text.
How do I know that? …because I asked them. Last week I was standing in front of thirty young adults aged from 18 to 25 at the International College of Management and I posed the question. “Would you rather read a blog article or watch a 2 minute video?” Twenty five of the thirty put up their hand and said ”video!” This maybe not the scientific method preferred by mathematicians with PhD’s and avid students of statistics, but it’s fast and efficient and measures the beat of the street.
5 Top Tips for Selecting WordPress Themes and Plugins. Imagine a world without any WordPress plugins or themes. For those of us looking to do some blogging about web marketing, it would be a sea of utter sameness unless you know some web programming. Unfortunately for those of us whose code literacy ends with strange acronyms such as HTML and CSS, we are at the behest of people that understand programming, and in the case of WordPress at least, what makes “the loop” go around.
Some of the authors of WordPress plugins and themes write truly sublime programming code that can be plugged into virtually any type of website. It’s great. Other authors use variable names hidden in the code like…. It’s not cool. The latter type of scripts can end up costing you valuable time and money if you’re moderately unlucky and your sanity if your luck runs even worse. Social Media Marketing - 10 Inspiring Infographics. In 2011 social media marketing continued to make its impact on business and brand promotions. Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn’t die. Facebook soared past 800 million users and Twitter continued its upward trajectory past 200 million members. 4 Tips for Measuring Your Social Media Results. 4 Tips for Measuring Your Social Media Results Marketers are putting a lot of time, money and effort into social media campaigns on sites like Facebook and Twitter.
And while these campaigns typically aren't nearly as expensive as conventional advertising, you can still accrue some pretty big costs, especially when juxtaposed against the bottom line. Unfortunately, not every brand out there will operate a successful social campaign. Even some brands with many page likes and followers are putting in far more than they're getting out. As a marketer, you have to work to measure the success of your social media campaign. Listen for an Echo One of the best ways to measure the success of your social campaign is to actually listen for any type of impact you're having. Not only can you initially view who's saying what about your brand, but you can also follow people around who follow and speak about you.
Database Error. 6 Ways to Inspired Content Marketing. Content marketing is part art with a touch of science. Creating great content requires a word smith or a creative video producer. The better this foundation is, the more attractive the content is to the viewer and increasing its chances for sharing on the web. That’s the art part. So we all know that high quality content and social media sharing and engagement are the driving force behind traffic and conversions. Yet most people don’t have a clear strategy for tracking and analysing performance.
This is the simple science. How to Get More Retweets on Twitter. 4 Reasons Why Brilliant Communities Are More Valuable than Your Social Media Strategy. Ever feel like you’re just going through the motions with your social media strategy? You aren’t alone. Anatomía del comercial Social Media caza clientes #infografia #infographic #socialmedia. 10 estrategias para un marketing de contenidos de éxito #socialmedia. 14 Tips para lograr más "Shares" en Facebook #Infografia. Who is Using Twitter? Twitter is the mysterious online cousin to the mobile text message and has always been branded with strange names. 3 Simple Powerful Reasons Google+ is Good for Your Business. 6 Simple Mistakes to Avoid when Creating an Online Video. ¿Vendes productos o vendes soluciones? Por lo general, cuando he asistido a la presentación de un nuevo producto o servicio he salido siempre con la sensación que querían venderme algo. Parece una obviedad sin sentido, pero no lo es. Cuando hablo de tener la sensación de que quieren venderte algo me refiero a que intentan conseguir una venta sin importarles mucho qué es lo que yo pueda necesitar.
Algo que acaba por conseguir de mí el efecto contrario al deseado: no compro. Habrá gente que lo haga con premeditación, pero en muchos casos esa sensación es completamente ajena a la voluntad del presentador, y se debe a un error en el enfoque de su discurso. Precisamente hace un par de días, un cliente me pasó una presentación de uno de sus productos para que le asesorara. Can Social Learning Solve the Problem of High Unemployment? There’s no disputing the real and continuing problem of our nation’s high unemployment rate. With nearly 13 million Americans out of work and more than 8 million more under-employed, we’re faced with a serious lack of available jobs in this country.
5 Herramientas web para hacer Infografías. 10 Things You May Not Know About YouTube. In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them. This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that way these last couple of years? España, líder digital europeo. Inbound Marketing y economía social #Infografía. Vivimos inmersos en un ciclo dual en el que luchamos a diario por encontrar la “fórmula mágica” que nos permita seducir a nuestros clientes mientras que, simultáneamente, nos afanamos en encontrar (también) la fórmula mágica para aumentar las ventas.
Es la pregunta que lanzamos hoy y sobre la que reflexionamos. ¿Existe una fórmula matemática que nos permita transformar el engagement en cifras económicas favorables para nuestra marca? Y lo que es aún más importante… ¿es posible crear, sin perder de vista el crecimiento en cifras? HootSuite Rolls Out Google + Pages, Here Is How To Set It Up — socialmouths.