10 Steps for Successful Social Media Monitoring. Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both. However, taking the first step to actually start monitoring can be daunting. And then what? How do you engage? I've developed these throughout my career and as part of my regular listening, participating and contributing to the space. 1. Why are you monitoring? Having an end goal in mind will help you target your resources correctly, select the right tool for the job and be more effective in the end. 2.
Social media is relationship and conversation media. 3. 4. 5. To expand on the previous tip, you need to develop a crisis management plan. 6. 7. 8. A Wiki of Social Media Monitoring Solutions. Best Social Media Monitoring Tools & Software. A revolution in monitoring and analysis Social media has led to nothing short of a bloodless coup in research. Businesses are now able to tap into public opinion and discover what people really think about them, their ideas and their products. Online conversation yields a level of honesty and transparency that the old regime of surveys and focus groups could never hope to match. With the power of Brandwatch at your fingertips, filtering, segmenting and manipulating entire collective farms of information is easier than the most wide-eyed idealist ever imagined.
Brands of the world, untie. Easily segment and analyze large crowds of data One of the greatest strengths of Brandwatch comes to the fore when you need to make sense of huge volumes of data without spending hours trawling through. It’s time to embrace the change. Join the revolution. Social Media Monitoring. Social Media Monitoring Review 2012 - TopTenREVIEWS. Businesses of any size can no longer afford to ignore social media. Over 70% of consumers shop online, but even more, they post about it on social media and research purchases online. Further, only 4% of dissatisfied customers complain directly to the company, while 42% complain online.
Social media monitoring software not only keeps tabs on your own accounts, but scours the internet for mentions of your business or keywords that interest you. It can analyze trends, sentiment (whether the post is complimentary or negative) and demographics. There are many social media monitoring services, some of which are part of a larger CRM or marketing program, others focused on specific social media venues. We examined 20 of the best social monitoring services and narrowed them down to 10 by selecting those that do more than compile your accounts into one platform, offer analysis beyond what you can find with Google Analytics, and have the widest ranges of features. Best for Small Business Oracle.