Advertising. Public Relations - Communication. Images don’t happen by themselves. Before celebrities step out on the red carpet at Academy Awards time, every detail -- clothes, accessories, makeup, and hair -- is carefully crafted. But image management isn’t reserved for Hollywood stars. It’s a tool used by every political figure, government agency, or business you can think of. If you’d like to be the person pulling the strings behind the scenes, a major in public relations (PR) may be just the ticket. Course Spotlight Creating an image is one thing, but promoting it is another -- and in a class on PR writing, you’ll learn how. This core class will introduce you to a wide range of professional techniques. You’ll have to be a writing machine to pass quizzes and exams and complete the class. Advertising - Communication. Public Relations Managers and Specialists. A bachelor’s degree is typically needed for public relations manager and specialist positions, while public relations managers also need work experience.
Public relations managers and specialists typically need a bachelor's degree. Public relations managers also need related work experience. Education Public relations specialists typically need a bachelor’s degree. For public relations management positions, a bachelor's degree in public relations, communication, or journalism is generally required. Training Public relations specialists typically are trained on the job, either in a formal program or by working closely under more experienced staff members.
Certification The Public Relations Society of America offers a certification program for public relations managers that is based on years of experience and on passing an exam. Work Experience Public relations managers must have several years of experience in a related public relations position. Important Qualities Interpersonal skills. Sports Communication - Communication Journalism. The Super Bowl, the World Cup, the U.S. Open. Start with a major in sports communication and you could find yourself where the action is, covering or promoting big-time sports events. It's not all glamour, though. You might pay your dues covering high school sports for the local paper. Keep in mind that sports reporting today is about much more than covering games and profiling athletes.
Students of sports communication, also called sports media and sports journalism, prepare for careers as sports journalists or public relations professionals specializing in sports. Did You Know? Many technical innovations in broadcasting, such as the instant replay and slow motion, began in the sports arena. Are You Ready To...? It Helps To Be... Willing to work hard at improving your written and oral communication skills. College Checklist Will you have the chance to choose a specialty, such as broadcasting, print journalism, or public relations? Course Spotlight Expect an intense, professional atmosphere.