Omar Cardona Muñoz
Student of Advertising, creative and enthusiast for business and new knowledge.
Twitter And Facebook May Be The Best Way To Get Lawmakers' Attention. Facebook just took another giant leap into video that will raise alarm bells at YouTube. Robert Galbraith/ReutersFacebook CEO Mark Zuckerberg Facebook just took a big leap in its ambitions to rival Google-owned YouTube as a central hub for people to watch digital videos (and to reap the lucrative advertising dollars that come with it). The company announced that it's testing out a long-rumored Suggested Video feature that will show Facebook users a bunch of related videos in a row after they've tapped one from their NewsFeed. Facebook says that it's starting to test putting ads between some of the clips, although the company didn't give any info about what the revenue break-down will be (Re/code's Kurt Wagner reported a 55% / 45% split, with the larger share going to creators, back in July).
"While we’re still in the early days of testing, we’re pleased with initial results, which show that people who have suggested videos are discovering and watching more new videos," the company writes. Facebook Facebook last reported that its videos get about 4 billion views per day. 3 reasons why you should be taking Snapchat seriously (hint: it's not sexting) I use Snapchat. Not only because my friends use it, but also because, as a social media writer, I feel obliged to experiment with new apps and tools. In using Snapchat, I quickly learned that my typical ‘image with a caption’ post was way behind the curve. Even my occasional doodles weren’t cutting it. My Snapchat contacts had unlocked a world of features and tools I didn’t even know existed, let alone how to use them. After much tutelage and research, I can now share with you several Snapchat features for filming, editing and sharing with friends that you might not know about, or maybe just couldn’t figure out how to use.
Filming Zooming in while filming A relatively new feature on Snapchat, you can actually zoom in and out while filming video. To zoom in, start filming like you normally would and, with another finger, swipe up on the screen. Flipping to the other camera on your phone As of early June, you can now do almost the same thing on Snapchat. How do you switch between cameras? Do the new Apple watch ads feel Gap-y to you? Editor's Pick As tech advertising of late has started to blur together into one big emotional marshmallow, Apple appears to be taking a different tack in its latest ads for the Apple Watch. Steering clear of the zeitgeist of product as emotional connector, the series of spots seems to take a page out of playbooks of fashion brands and retailers such as the Gap or Target. Their spare, design-minded tableaux feature one or two actors against simple backdrops, accompanied by a cool selection of tunes. Barebones stories hinging on a date (in one spot starring actress Lake Bell and her husband tattoo artist Scott Campbell), a fallen ice cream cone, a cycling or boxing workout, a scooter ride or a song help to put the watch itself at center stage.
If anything, the ads feel more like the brand's classic iPod silhouettes spots than its recent, story-driven commercials. We can't help wonder if the influence of Apple's big name fashion hires is spilling over into the marketing. How Hillary Clinton would regulate Wall Street. Nothing exposes the chasm between the activist wing and the donor class of the Democratic Party like the regulation of Wall Street. The desire to assail too-big-to-fail-banks energizes the left and has propelled Senator Elizabeth Warren and the presidential campaign of . But some of the party’s most prodigious donors come from the financial industry and don’t much care for its vilification. And Bill Clinton’s administration oversaw the deregulation on Wall Street. All that makes the question of how would regulate the financial sector a crucial test of her campaign to win the Democratic nomination.
With a plan she released Thursday, we got a first glimpse of how she would walk that balance beam. The short version: Directionally, Mrs. Clinton favors more intensive regulation of Wall Street than what is in place now. Photo Mrs. Rather, her plan focuses on a series of changes to incentivize the biggest banks to shrink and simplify. If Mrs. Here are the key elements of her plan. Mrs. Mrs. Tesla Autopilot fail videos emerge, because nobody likes to listen. It hasn't been a week, but already, fail videos of Tesla's new Autopilot software are popping up on YouTube. This is not unexpected, as the automaker's founder, Elon Musk, admitted that it's still technically in a beta-testing phase. Still, it has the potential to send the tech-averse into a frenzy, especially when the media gets involved. The only problem with this is that it's not the car's fault as much as it is the driver's.
Tesla made explicit mention, both during its press conference and afterwards on its website, that the driver should remain in control of the vehicle at all times. Yes, there are several videos (CNET's included) showing plenty of hands-off driving, but that was under the supervision of Tesla employees. If you look at the two videos below, you'll see why it's important to keep your hands on the steering wheel.
This flagrant disregard for the rules is what will doom semi-autonomous driving before it truly takes off. Maria CALLAS sings Carmen HABANERA in covent garden. DLC comienza a trabaja con la Universidad del Sagrado Corazón. La Universidad del Sagrado Corazón (USC) y la agencia de la Cruz & Associates (DLC) se unen en un nueva relación profesional. Juntos comenzarán a trabajar para potenciar la educación integral de los estudiantes. “Sin lugar a dudas es un gran honor llegar a la casa de Sagrado Corazón. Nos unen muchos años de esfuerzos en conjunto”, dijo René de la Cruz, fundador y CEO de DLC. “Ser parte de una visión de cambio dirigida a fortalecer una educación completa para los estudiantes es algo que nos llena de mucha satisfacción.
Nos honra la confianza que la Universidad ha depositado en nosotros”, añadió. Este junte también conmemora en grande el aniversario de ambas instituciones, pues este año DLC y USC cumplen 30 y 135 años de fundación respectivamente. La meta de ambos es integrar una perspectiva abarcadora que buscará ofrecer al estudiante mucho más que un grado académico, si no también aportar a su desarrollo personal.
The Lie We Live. Metro Makeovers for the Abandoned Stations of Paris. Anyone who wants to make a swimming pool out of an abandoned metro station neglected for 75 years, has definitely got my attention. The ghosts of the Parisian underground could soon be resurrected if city voters play their cards right in the upcoming mayoral elections. Promising candidate, Nathalie Koziuscot-Morizet, who would become the first female to ever hold the post in the capital, has released the first sketches of her plans to reclaim the city of light’s abandoned stations.
(Update: Nathalie Koziuscot-Morizet did not win the election, but this is still pretty cool anyway). Up on the candidate’s drawing board we have several proposals to revive the stations from their solitude, including my personal favourite, the swimming pool (just imagine doing laps down an old subway track), a theatre (think of the acoustics), a restaurant, an art gallery and a nightclub. This is what the station used as a model in the architect’s sketches currently looks like today… From the Vault. The Apple bias is real. If there's one constant on the consumer tech calendar, it's iPhone reviews day.
Happening sometime between the announcement and the release of the latest iPhone, it manifests itself with glowing accounts of the latest Apple smartphone at the top of the page, and irate accusations of Apple-favoring bias in the comments at the bottom. This is as reliable a phenomenon as today's autumnal equinox. The funny thing is that everyone's right. Readers are right to claim that the iPhone is treated differently from other smartphones, and reviewers are correct in doing so. Apple makes more in quarterly profit than many of its mobile competitors are worth, and the success and failure of its smartphone plays a large role in shaping the fate of multiple related industries. The iPhone is reviewed like a transcendental entity that's more than just the sum of its metal, plastic, and silicon parts, because that's what it is.
The bias is almost everywhere and spreading fast That’s justified bias. Johnnie Walker's 'Keep Walking' Gets an Update With an Ode to Joy. Johnnie Walker is calling on a diverse cast of characters -- from actor Jude Law and a race car driver to a psychologist who studies happiness -- as it overhauls its 16-year-old "Keep Walking" campaign. The new effort will be Johnnie Walker's "largest ever global marketing campaign," according to the Scotch brand.
The new tagline, "Joy Will Take You Further. Keep Walking," moves the campaign from a work hard-and-persevere message to one that promotes the idea that joy is the key to making progress. The old tone "doesn't resonate in the way it used to," said Guy Escolme, global brand director for Johnnie Walker, which is owned by Diageo. That, of course, is a pretty heady notion for a booze brand. The updated tone comes under Anomaly, which took over from BBH late last year as the brand's global agency of record.
Mr. A 90-second version of the first TV ad includes celebrities and other personalities that the brand says exhibit a joyful outlook on life, including Mr.