13 chartes d’utilisation des réseaux sociaux par des institutions et services publics. Mes Outils Indispensables au Community Management - Principaux Réseaux Sociaux. Mes outils pour Community Manager / Crédits : guim.fr En tant que Community Manager et fan du digital je suis bien sur amené à utiliser de nombreux outils pour me faciliter la vie.
Après mes outils SEO, veille et e-réputation, ou e-mailing, voici une liste non exhaustive de mes plateformes favorites de CM (en notant bien qu’elles sont toutes gratuites (des outils plus performants sont disponibles, mais payant, à vous de voir :)). La plupart sont aussi bien utilisables dans le cadre privé que dans le cadre professionnel en vue du community management. Hootsuite : L’outil de programmation et de gestion de vos contenus à utiliser absolument.
Précis, clair et efficace, la version mobile est par ailleurs bien utile comparé à Tweetdeck qui n’en possède plus… The 50 Best Twitter Profile Designs. By simplyzesty.com We recently had a look at the 50 best Facebook cover photos and we’ve followed it up with a look at the second most popular social network Twitter.
Social media sites are slowly embracing design and offering their users new ways to show off their personality through cover photos, profile images and background photos. Chances are if something new or interesting is introduced, brands will be the first to embrace it as they try to stay a step ahead of the competition. The thing to remember is that while not all the profiles below have embraced the cover photo (for one reason or another), it’s the overall feel of their pages that we’re rating them on. Facebook Timeline: 9 Best Practices for Brands. The Modern Media Agency Series is presented by IDG. IDC Infographic: Big Data Market to Grow 40% Per Year.
Technology vendors of all sizes across hardware, software, and services stand to gain in the explosion of big data spending over the next three years. IDC predicts Big Data will become a $17 billion market. See what’s hot… Facebook Timeline officially rolled out to Brand Pages on March 30, but we're guessing that many marketers still don't know how to milk the new design for all that it's worth. Some best practices apply to all social media platforms — be human, be genuine, reply to fans, foster conversation, don't be gimmicky, and don't syndicate the same content to every social channel, etc.
7 Tools For Updating Facebook Timeline Pages. Timeline has a way of making pages with infrequent posts look more naked than they really are, making it more important than ever to post regularly.
Here are seven ways to get this job done. We’re about to discuss six different third-party tools for publishing to pages, but before we get into any of that, let’s talk about doing it directly on Facebook, inputting text and links in the status field. Here’s why it makes sense to do it this way:
Online Database of Social Media Policies. Panorama des réseaux sociaux en France, Infographie. Chief Marketer Annual Survey Find Marketers Believe in Power of Social Marketing. What Social Media Users Want [STATS] Twitterers mostly consume news, MySpace users want games and entertainment, Facebookers are into both news and community and Digg's audience has a mixed bag of interests.
![What Social Media Users Want [STATS]](http://cdn.pearltrees.com/s/pic/th/what-social-media-users-stats-2546191)
This is all according to online advertising network Chitika, who set out to analyze the interests of MySpace, Facebook, Twitter and Digg users by comparing the genres of sites that receive traffic from these social networks. 287,090 impressions were used in the report, and based on this research, each social site has a distinct makeup of users with unique tastes. The graphic below breaks it down. What's most interesting is that nearly half the traffic (47%) that Twitter generates falls into the news category. We Are Social - TRIBUNE AGENCE - Tendances décryptées par...
Le 23 août 2010, Mark Zuckerberg prédisait que le prochain secteur à vivre une révolution «sociale» serait l'e-commerce.
Fiction ou réalité? Avec plus de 500 millions d'utilisateurs dans le monde (près de 20 millions en France) dont la moitié se connecte chaque jour sur la plateforme sociale, l'attractivité du Facebook Commerce est compréhensible pour les marques. Et pourtant force est de constater qu'aujourd'hui, les avis divergent quant aux bénéfices du Facebook Commerce, ou f-Commerce pour les initiés.
Alors que certains prédisent que Facebook générera plus de revenus qu'Amazon d'ici cinq ans, d'autres comme Sucharita Mulpuru, analyste chez Forrester, en sont largement moins convaincus.
347 000 000 Européens utilisent les réseaux sociaux (les résultats de notre étude mondiale des médias sociaux) 73% of European Internet users use social network sites.
In total this is about 347 million people. Facebook is the most popular site with 62% users. 16% of European Internet users use Twitter. The Eastern-European Vkontakte is in third place with a 12% adoption. LinkedIn is 4th with 11% penetration amongst European Internet users. Within Europe it is mainly Eastern and Southern Europe who obtain good scores with a higher adoption than the European average. These numbers show that social network sites have penetrated all layers of society. 16% of Facebook users are 55+.
The InSites Consulting survey shows that Twitter is the exception among social networks. 80% of all Europeans know Twitter, but only 16% uses it. Social media around the world : 2011.
Facebook, les réseaux sociaux et les consommateurs: je t'aime moi non plus! 26 Promising Social Media Stats for Small Businesses. Is your small business “all in” with social media?
New research shows incredible opportunity for small businesses. Keep reading to discover why social media is changing small business for the better. Six months ago, I highlighted many benefits of social media for small business, but several new research articles add urgency to this message. Swiftly Changing Landscape Social media marketing is a rapidly changing environment, as we all know. Kriisiis.fr - Outils, Conseils et Actualité Social Media.
Le guide Facebook ultime pour les marques, les community managers et les entrepreneurs. Depuis quelques années nous vivons une bataille pour l’attention des internautes, dans laquelle les réseaux sociaux, pour ne pas dire Facebook, ont pris une place importante, grandissante, massive.
Article rédigé par Genaro Bardy aka Naro, spécialiste Digital Marketing & New Media, et blogueur sur Naro Minded. Facebook Insights : Le Guide Complet Pour Bien Débuter. Aujourd’hui, j’ai le plaisir de vous proposer un guide complet pour bien débuter avec Facebook Insights, le service analytics de Facebook qui permet de mesurer la réussite de votre stratégie marketing sur le réseau social via votre Page Facebook.
J’y reprends les éléments présentés dans la version anglaise du guide Facebook intitulé «Page Insights Guide». Cet article est destiné principalement aux administrateurs de Pages qui commencent à utiliser Facebook Insights. Si vous êtes l’un d’entre eux, il vous aidera à obtenir une meilleure compréhension des métriques qui y sont accessibles. Je rédigerai par la suite un nouveau billet destiné à l’analyse de ces métriques. 1. How to Create a Custom Twitter Background [With Video!] Face it -- a company Twitter profile is incomplete without a custom Twitter background. Users who stumble across your profile will expect to see some basic branding such as company name, logo, and URLs to lead them to other useful information. Chances are, you have access to some design software somewhere in the office, and trust me, you don’t need a creative team to execute this simple task.
Either read the step-by-step instructions below, or follow along during the video tutorial to whip together an awesome custom Twitter background. Don’t shy away from creating a background for your individual, personal Twitter account either!