RU Mobile Internet. According to a research report by J’son & Partners (J&P), the number of Russian smartphone owners using mobile Internet services on a monthly basis jumped to 22.5 million last year, up 88% from 2011. The number of users connecting to the Internet via tablets grew more than eight-fold, reaching 2.5 million. But even more mobile Internet users – 40.5 million, according to J&P’s count – connected to the Internet via feature phones.
As Nielsen reported recently, feature phones — mobile devices with no touchscreen, QWERTY keypad or operating system — were still dominant in India and Russia last year, in contrast with China and Brazil, where smartphones have already become more popular than more traditional mobile phones. J&P also estimated the total number of smartphones used in Russia reached 27.2 million in 2012. Another recent research report has indicated that the Russian-speaking mobile Internet audience – which includes areas outside Russia – reached 34.5 million people in August 2012. Smartphone Penetration Rates by Country. Thank you Netsize Guide and Informa! Thank you Google and Ipsos! We have finally some solid international data on smartphone penetration rates, broken down nationally. Not every country yet, but we can do a very solid analysis of 42 major countries, that cover 72% of the world's mobile phone subscriptions with countries included from all six inhabited continents.
The data from the two sources is not really measuring exactly the same things, and there are considerable discrepancies on some of the data, but digging into both sources, we can get pretty good clarity on the actual national per-capita rates of smartphones, which should be very useful data for those who are interested in smartphones, their users and the related ecosystems. First what they measure. Then for the Netsize Guide. So here are the 42 countries, ranked in order of their smartphone penetration rate percentage, per capita. Rank . 1 . . . . 11 . . . Tie 21 . 32 . . . 41 . . . Wow, this is so cool. Brand . . Our Mobile Planet: RU PO SA. Internet Penetration RU.