Why Facebook may soon cost you money | Technically Incorrect. Now that Facebook has conducted a small test of charging users to promote their status updates, isn't it inevitable that, as a public company, Facebook will have to start dinging users in earnest? The other day, one of Facebook's bigger clients was privately complaining to me.
This gentleman is in charge of digital advertising for a worldwide company. He told me: "First they charge me for ads. Then they try and charge me again in order to make sure those ads get seen by more people. " He was referring to Facebook's presentation in February when it suggested brands have "Premium ads. " It's hard not to imagine that -- despite Mark Zuckerberg's insistence that Facebook will always be free -- the soon-to-public company will have to seek more revenues from its biggest franchise: every single one of its users. The principle behind the test aimed at users this week was the same as that aimed at advertisers: "Not too many people see your very important Facebook updates .
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