CM : conseils et pièges
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Résumé : alors qu’elle a du mal à pénétrer sur les bons vieux forums ou des communautés d’activistes parlent à bâton rompu, l’entreprise est toujours aussi mal à l’aise avec les communautés qu’elle essaie d’agréger sur le web « moderne », ne sachant trop que faire ou quoi donner pour que la mayonnaise prenne.
Je continue ici mon article d’hier sur les ressources nécessaires à l’entreprise pour démarrer sur les médias sociaux , en faisant un focus sur ce fameux “ ” dont tout le monde parle (C’était un peu long en une seule fois alors j’ai coupé mon article en deux). Si je découvrais aujourd’hui ce nouveau métier, Community Manager, et que je me mette en tête de lui donner une définition en cherchant dans Google, je vais essentiellement trouver un rôle “externe” du community manager : .
Moderation is generally defined as staying within reasonable limits that aren’t not excessive or extreme and avoiding. In the context of community members content moderation, it refers to the practise of monitoring submissions and applying a set of rules which define what is acceptable and what is not.
DesignReviver believes a successful online community cannot survive without 10 key elements elements. Looking at some successful examples of online communities . I believe you can succeed without most of these.
You do not have any right to fans of a Facebook page that is dedicated to you or your product, that was created by someone who is not you or acting on your behalf .
One of the more significant Web 2.0 trends in business this year has been the advent of the Web-based customer community, where groups of like-minded individuals focus around a brand or a set of product and services come together and interact online.
Rethinking the Cease and Desist: Don’t Threaten Fan Communities and Groups, License Your Brand to ThemI want to expand on something that we discussed on the August 8 episode of the SitePoint Podcast , about the cease and desist and how it negatively impacts brands when used poorly, especially against fans.
Social networks deserve credit for introducing mainstream audiences to niche online communities. In many ways niche communities have come of age and are enjoying wider acceptance; and brands want in! Whilst SNs like Facebook share some traits with their niche counterparts, online communities – particularly forums – are a much more complex beast.
Le Web 2.0 a engendré son lot de dérives, qui ont profondément modifié le métier de modérateur.
Mumsnet is the UK's best online community. Mumsnet is proof that if; a) you pick the right topic b) Run it professionally and on behalf of members and c) do lots of cool things; you can create a profitable online community. Here are a few things Mumsnet does really well.
The Seven Deadly Sins of Online Community Management Posted by Jeffrey Henning on Tue, Mar 03, 2009 Community managers are human and imperfect. Here are the Seven Deadly Sins that community managers are sometimes guilty of:
The demand to build online communities has been accelerated by the fashion of social media. Consequently the roots and best practices of moderation are often overlooked due to the pressures to perform. However, online community building requires skill -a cultivated skill - in order to create a productive and safe environment for information exchange. Online communities can be of great value to organizations seeking to foster relationship building, increase customer intimacy, and to better understand the needs of their members (and therefore have the ability to translate those needs into service offerings or products).
**This series is supported by the Social Influence System, presented by Waggener Edstrom Worldwide. To learn more visit Waggeneredstrom.com/nozombies . Most community managers are well-versed in the basics of social media engagement.