Games for the Brain. Gamification improves user engagement, employee productivity and customer loyalty. Why Gamification Can't Be Stopped. From recycling, to personal health, to corporate culture, gamification is seeping into all aspects of everyday life. The practice of applying game mechanics to non-game contexts — for example fandom, separating trash from glass or meeting company goals — has exploded in the past few years.
Since the beginning, the California-based company Bunchball has been at the emerging industry's forefront and today works with companies including including Comcast, the Los Angeles Kings, Hasbro and Warner Bros. Bunchball founder Rajat Paharia (see photo) was one of the term's earliest adopters and the company owns the domain gamification.com. Bunchball recently introduced a new product, called Nitro Flamethrower, that's touted as the first personalized gamification product and something Paharia says will power the industry to stronger traction. "It's spread not only incredibly deep, but it also reaches almost everywhere now," Paharia says.
What are the keys to that continued rise? Sprintcam sports (slow motion NAB 2011 showreel) Pixel's Revenge Image of the week, episode 4. Burst slow motion balloon.