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A company’s brand is comprised of a huge amount of interactions and elements – and many aren’t totally in the company’s control. One brand element that a company can control, and one that is often overlooked, is the voice of typography/type and how your brand is using it. What is Typographic Voice? The voice of typography/type can also be thought of as the personality of the typeface (aka font) that is being used, or how it communicates the message. Two extreme examples, seen below: Comic Sans’ voice is playful and childlike, whereas the voice of Jessica Hische’s Buttermilk is elegant, with a slight touch of whimsy.