Oana Lupan
Life isn't about waiting for the storm to pass...it's learning to dance in the rain. If today was perfect there would be no need for tomorrow.
Understand your online social capital. Social Media Management Dashboard - HootSuite. Buffer - A Smarter Way to Share on Social Media. Twitter. Conditions of ‘retweet to win’ competitions must be made clear, ASA rules. The ASA has ruled that a ‘retweet to win’ Twitter competition by Pet Plan broke the code for failing to make terms and conditions clear.
Pet Plan said that there were no terms and conditions for the competition, with the text for the competition reading "To celebrate #petdentalcare month we are giving away 10 goodie bags filled full of dental treats. Follow and RT to win! " #competition". Social Network Monitoring, Tools and Reporting – Social Report. L'interruption marketing di Facebook.
Ho scritto più volte che il cosiddetto interruption marketing è morto, o comunque non sta troppo bene.
In un momento in cui lo storytelling è fondamentale per riuscire a catturare l’attenzione del consumatore, le persone non vogliono che la narrazione a cui stanno assistendo (o addirittura partecipando) sia interrotta da alcun messaggio pubblicitario, o da qualunque messaggio che risulti invasivo. Auguri! Tutte le novità di Contenuti WEB per il 2013 - Testi e contenuti per siti web. Massima rilevanza anche per quanto riguarda i social network, ormai imprescindibili per un buon posizionamento.
10 Social Media Commandments That Will Make or Break You in 2013. There are many social media users and businesses delving in to social media that don't exactly "get it".
There seems this idea that big is better than lean. I'm not talking about men on magazine covers here, I'm talking about the idea that quantity beats quality of fans and followers. It is often hard to grasp how a Facebook fan count or Twitter followship of 1 million people does not result in sales while a smaller company with only a small percentage of fans/followers who are engaged are driving market share, sales, higher customer lifetime values, referrals, and more.
In order to lay some ground rules for being successful using social media, I have put together 10 commandments that will ensure users and businesses alike can reap the rewards of successful social media efforts. 1. 2. Social Media Marketing - 10 Inspiring Infographics. In 2011 social media marketing continued to make its impact on business and brand promotions.
Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn’t die. Facebook soared past 800 million users and Twitter continued its upward trajectory past 200 million members. The world’s obsession with anything social online has given marketers access to networks that are instant in response, multi-media rich and ever challenging.
Social Media Bulletin. SinCity - AcrossNowhereSinCity – AcrossNowhere. 10 Things You Didn't Know About Yelp - Open Forum. August 27, 2012.
Blogging: How to Post More Often [Without Working Harder. Blogging consistently on a regular schedule is one of the biggest problems that derail both newbie and experienced bloggers.
It’s easy to blog regularly when your blog is new and you’re full of zeal, but once you need to spend your time on more income generation related activities, your blog may experience periods of neglect when you don’t post for days or weeks (or okay admit it months). You get the picture. The reality is that posting at least two to three times per week yields most of the effectiveness of blogging every day, based on research by Dan Zarrella of Hubspot. Further, at least fifty posts are needed before the impact of search kicks in. (Here’s the complete analysis of this blog research with the related charts.) For many bloggers (as well as other content creators and writers) churning out blog posts regularly may seem like a daunting task. That said, you can facilitate content creation by reducing the effort and time you spend developing each blog post.
Related reading: Visual Academy. Welcome to Visual Academy, OnlineSchools.org's novel attempt at furthering education and creating a hunger for more knowledge through the use of visual learning techniques.
Visual learning is a learning style in which teaching is accomplished through the association of images and techniques with ideas, concepts, data and other information. While the concept of purely visual learners has been debunked, the benefits of using graphics to introduce new concepts and ideas are still worth mentioning. Mixing things up, such as conveying data with pictures rather than straight text, can boost attention. How to Feature More Magnetic Copy in your Marketing. No matter what type of content you are producing the goal is to keep the reader engaged and bring them closer.
Writing that is informative, interesting and engaging will draw the reader in and keep them satisfied. To do this magnetic copy needs to be created. It may seem as though creating magnetic copy is an ‘easier said than done’ idea, but there are several ways to write copy that will bring the reader closer. Protecting your Company from the Risks of Negative SEO. We love SEO, but recently we’ve been hearing a number of concerns and complaints about the ominous “negative SEO”.
We thought that we’d take the time to get the facts straight, clear the air and tell you about what you can do to protect yourself from it today. What Is Negative SEO? We’ve talked a lot about SEO in a number of our eBooks, like “Ten Things You Can Do Right Now To Improve Your SEO” where we point out how SEO can be a very, very positive thing for your website and how you can do it fairly through using “White hat” practices. But negative SEO has the opposite effect on your website. The term “negative SEO” refers to having a web page or multiple web pages demoted from their search engine results page (SERP) through a number of unethical practices.
Social Media Engagement: The Steps for Improving Yours. How to Write Title Tags For Search Engine Optimization. Today we're going back to basics! And nothing is more basically important to a site than properly written title tags. You know the ones that used to appear in the little blue bars in your browsers. Most modern browsers try to hide these, though that doesn't stop them being helpful! 5 Ways to Use Craigslist for SEO. More than ever, SEO professionals need to get creative to do their jobs well. Google’s Penguin and Panda algorithm updates put an end to the effectiveness of old, unnatural and manipulative tactics that worked well temporarily. In the wake of the recent algorithm updates, we’ve seen tactics rise in popularity like guest blogging, link reclamation, and email outreach. But have you ever thought about using Craigslist for SEO? Craigslist is full of people who need something. The purpose of this guide is to outline some simple tactics by which you can take advantage of this fact to improve your organic search rankings. 1.
Where Link Building is Heading in 2013. Another year has come and gone. For link builders, 2012 may well be remembered as the year that link building truly changed forever. There have been hints over the years that the engines were getting wise to certain questionable linking tactics, but nothing quite as dramatic as what took place in 2012. Several techniques that had worked for years stopped working. Link networks discovered and devalued, site after site vanishing from rankings. Warnings from the engines themselves about "unnatural" links. Indeed, 2012 was the year link building changed. 5 Tips to Maximize Your Retargeting Campaigns. Using data to retarget Internet users with more relevant ads is growing more popular.
And why not? Retargeting makes online advertising more intelligent and efficient, and that means much better returns for advertisers. Now more marketers are jumping on the bandwagon before learning all of the ins and outs of retargeting. Link Building the Right Way in 2013. Link building has always been a risk:reward proposition. This continues to be true in 2013. What has changed over the years is the degree of risk associated with operating outside of the Google Webmaster Guidelines.
By improving their algorithm and supplementing their spam control with Human Quality Raters, Google has made it increasingly difficult to manipulate search rankings via spammy backlinks. Many would argue that’s a good thing. Generally speaking, I would agree. Risks vs. High Risk : Low Reward Link Building: Includes automated link building programs like SENuke and utilizing link networks like BuildMyRank.com.
High Risk : High Reward Link Building: Most notably, paid link building. 20 Top YouTube & Video Marketing Stories of 2012. Not surprisingly, YouTube marketing news and developments continue to dominate this year’s installment of our video marketing year in review for 2012. In reverse chronological order, here are the top 20 video marketing stories of the past year: YouTube Unveils New Look to Increase Channel Views, Subscriptions December 7, 2012: The redesign aims to help users find their favorite channels and “subscribe, subscribe, subscribe.”