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When we experience an "aha!" moment, our brains experience very high gamma activity as new neural networks are formed. Psychology Today writer Dan Goleman offers some advice on triggering creative ideas:
Ten years ago, Stanford professor Robert I. Sutton wrote a book on how to manage for maximum creativity called Weird Ideas That Work . After studying some of the most innovative people and companies, Sutton concluded that what is right for routine work is consistently wrong for creative work.
This quote comes from writer Haruki Murakami , reminding us that talent is basically irrelevant without the foundation of a good work ethic:
It doesn't matter whether you're an artist or a businessperson, we all require a little creative thinking in our work. If you find you're getting stuck, here are some of the best ways to get those creative juices flowing again.
Whether you’re a freelancer or employee, being a successful copywriter has a lot to do with your creativity.
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The mysterious connection between need for structure and creativity.
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