Monica Thomas
Conversion. 10 Easy Ways to Improve Landing Page Conversions. The following is a guest post from Justin Rachwalski, Strategy Lead at Google.
We’ve put together a compelling list of ways you can improve your landing pages and conversions. These tips are easy to implement and, more importantly, can start improving your results immediately. 1. Landing page headlines and ad copy should match Google AdWords determines cost-per-click in part based on the quality of your landing page. 2. Your landing page headline is one of the first things a visitor reads. Test Case: When Carelogger , a Diabetes logbook application, redesigned its homepage, it tested two different headlines against each other. 3. The Internet isn’t exactly known for being free of typos and poor writing. 4.
4 Tips to Supercharge Call-To-Action Buttons. On pages where a call-to-action is the focus, one of the most important features is the conversion button itself.
We’ve seen single changes in buttons that can improve conversions by well over 30%. A button sounds like a simple decision, but there are a number of variables that quickly make the decision feel complicated. Noble Samurai. Subscribe to Noble Samurai News and get updates every time we publish a blog article.
Register for a free trial of our Market Samurai Keyword Research and SEO software Get my free trial! Digitas Study Finds Security is Key to Social Commerce Growth; 55% of Social Media Users Not “Comfortable” Giving Credit. NEW YORK, NY – February 10, 2011 —Social media users’ attitudes towards security will be a critical component to driving the expected growth of social commerce, a market estimated to reach US$30 billion globally in the next five years (Booz & Co), according to key findings from a new survey commissioned by Digitas, the top global integrated brand agency, and conducted online by Harris Interactive.
Boosting Your Blog Conversions: The Essential Guide. Usability. Understanding the Importance of Landing and Sales Pages. Relevance is the most important factor when you are advertising on the Internet.
The more relevant the keywords are to your ad text and your product or service, the more likely the ads will be to get clicked on by users who are actively searching for you and your business. The landing page is the page specifically designed as the entrance point for the users that click on your ad or contextual link and its job is to convince them to perform the relevant call-to-action which you want them to. But the biggest downfall of any Adwords or advertising campaign in general is when users land on poor quality or irrelevant landing pages.
Spending money on Adwords and other advertising campaigns without having a proper landing page is like throwing money down the drain. 5 Tips On How To Make Your Blog Visitors Stay Longer. 15 Must-Know Facts on How People View Websites. Do you know what is the first thing that your eye is drawn to on a website?
And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where people look on them. Red indicates the area, where people looked the most, yellow areas got a bit less eye-action, blue areas got the least views and the gray areas, well, people didn’t focus on them at all.
As you can see, the more people scroll down, the more they lose focus and start mainly scanning your website. Here are the 15 facts you should know on how people view websites. Websites Are The New Shop Windows. By Ben Weiner, CEO, Conjungo I used to be asked quite often whether people or a company would need a website regardless of whether they had the capability or need to sell their products over the Internet.
My answer was and still is a resounding ‘yes’. Why? Because even if your organisation doesn’t sell products or services via the web, people will still use the Internet to find suppliers and that potentially means yours. That said, if you’re going to have a website or perhaps already have one, consider the elements that can make a comprehensive site that is well laid out,... ...easy to navigate and not using technology just for the sake of it. For example, websites that use ‘Flash’ as an intro are extremely annoying. Cluttered websites are another bugbear. How to Sell More, At Higher Prices, and Keep Customers Coming Back. How to Increase Online Sales (The Secret is Less is More) There’s a way for you to increase your online sales by 600%.
And don’t worry, you won’t have to do anything shady or participate in any shenanigans. When most people start selling stuff online, they often create extensive product and service lists. How to Increase Your Prices by 71% It’s common knowledge that pricing products or services is an ongoing battle with human psychology.
If your price is too low, people may think it’s junk. If it’s too high, they may think it’s a rip-off. Customer Satisfaction: 3 Steps to Increase Customer Satisfaction. Valeria Maltoni wrote a great article about how you should develop a content strategy for customers who already bought one of your products.
To summarize, she recommends that you: Confirm they made the right choiceTell them what they just boughtGive them something to shareGet there early I’m sharing this with you because this is a crucial phase in the customer life cycle. If you execute it right, you can minimize returns, prevent buyer’s remorse, and increase customer satisfaction. What else can you do? 1. Increase Online Sales With The Product Context Method. There are triggers that persuade people to buy… …and when you know how to activate them, it can be the difference between making or losing the sale.
How to Increase Online Customer Loyalty. You know the facts. Increasing customer loyalty… yields big profits over the long haulcreates raving fans that promote your products for freeis cheaper than finding new customers But the question remains. How can you increase customer loyalty online? How Artificial Advancement Increases Customer Loyalty Not long ago, in a major metropolitan area, two consumer researchers named Joseph Nunes and Xavier Drèz conducted a customer loyalty experiment at a local car wash.
4 Steps to Increase Shopping Cart Conversions. Among all the interactions an ecommerce customer has with your site, the checkout process is arguably the one over which you have the most control. Still, pitfalls abound, so when it comes to creating a seamless experience for your customers, make sure you start with the cart. Here's a 4-step strategy you can use to increase your ecommerce website's shopping cart conversions . Step 1: Identify Key Shopping Milestones. Copywriting. 10 Elements of a Compelling Story. Sundeep Kapur | February 9, 2012 | 1 Comment inShare51 Keep your consumers engaged by telling a compelling story so you can build and thrive on engagement.
Social media is about creating engagement. One way a consumer can become engaged is by telling a compelling story. And then it is not just about the content; it is about how you tell it, and how you leverage the content. Real people, real stories. The Four “Productivity” Personality Types and How to Write for Each One. Copywriting Tutorials for Crafting Effective Copy. 8 Quick Tips for Writing Bullet Points People Actually Want to Read.
This Article Rocks… I Guarantee It! Now Featuring Benefits! The Structure of Persuasive Copy. Don’t Read This or the Kitty Gets It! To Be or Not to Be? “Kids Eat Free” and Other Irresistible Offers. The #1 Secret to Writing Great Copy Is . . . The Key to Effective Long Copy. The Long and Short of Copywriting. Creating Killer Headlines. Writing Headlines That Get Results. How to Write Headlines That Work. How To Write Your Own Website. By Jackie Barrie, Copywriter, Trainer & Author at Comms Plus These days, more and more businesses have a Content Management System (CMS) website, or use a blogging tool such as Wordpress to build their own.
Quite right too. Analytics. Best website analytics data to keep an eye on. My 5 Favorite, but Often Ignored, Analytics Features. How to Review Your Marketing Analytics in Just 10 Minutes. Internet Marketing Experts. Monica’s Blog. When Google’s Penguin update hit last April 2012, many websites both spammy and informative were affected, with some webmasters even choosing to abandon their sites and starting from scratch instead of trying to regain their search engine visibility. The Penguin update was designed to penalize websites that participated in keyword stuffing, plagiarism, and those that participated in backling-buying. Content management system in plain English. Source: Fotolia Content management systems (CMS) are the control panel of your website. Email blast marketing step-by-step. Source: Fotolia. Eight email marketing systems for less than £10. Are you walking away from half of your marketing returns?
Source: Flickr. What you need from your email direct marketing tool? Source: Flickr. What are crowdsourcing sites? Source: Flickr I was surprised just how many crowdsourcing sites have sprung up within only the last twelve months. Cool software as service examples. Small Business Websites. Bespoke Websites.
SEO. Learn about the Canonical Link Element in 5 minutes. The practical summary of Latent Dirichlet Allocation for SEO. Free SEO Tips. How To Tackle Your Guest Blogging Campaign - High Quality Link Building Services & Social Media Marketing. The Link Wheel – Are the benefits of building a link wheel bogus? Noble Samurai. Build Backlinks - 14 Easy Ways. 17 More Unconventional Link Building Strategies. 13 Unconventional Link Building Strategies.