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Articles by McKinsey Quarterly: Online business journal of McKinsey & Company. Business Management Strategy - Corporate Strategy - Global Business Strategy. Knowledge - Best of business research. SmartBlog on Social Media - Best practices, case studies and insights on social media marketing for business. We know two things about millennials: They will soon have record-breaking purchasing power, and they spend tons of time with content created by their peers, otherwise known as UGC (user-generated content).

SmartBlog on Social Media - Best practices, case studies and insights on social media marketing for business

What we didn’t know was how much time they spend with UGC and how they feel about it. That is, until now. In January, Ipsos MediaCT, Crowdtap and the Social Media Advertising Consortium partnered to survey 839 millennial (18 to 36 years old) men and women. The study explored millennials’ media consumption habits, how they perceive information from various sources and how these same media sources impact purchasing decisions. Internet Marketing News | Marketing Pilgrim. Branding Strategy Insider. Compete Pulse — Online Marketing Insights. Talks | List.