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Inbound marketing is the methodology innovative CEOs, business owners and marketing professionals are using to help their companies get found, get leads and drive sales. Inbound marketing , by definition, is the process by which you create educational content, leverage that content to help your business drive visitors to your website, convert those visitors from anonymous lurkers into leads and then nurture those leads through the sales process turning them into new customers. While this is a bit more complicated than traditional outbound or interruptive marketing, it is much more efficient and much more aligned with the way today’s prospects want to be marketed to. People don’t want to be sold to, they want to be guided through a process to a point where they feel safe making their purchase decisions. Buyer behaviors have changed, and businesses need to adapt to survive .