SmartBlog on Social Media - Best practices, case studies and insights on social media marketing for business A days-long malware attack this month targeting servers used by search giant Yahoo underscores the unique security challenges that continue to face companies transitioning into the digital marketing arena. The malware, which exploited Java vulnerabilities in ads served on Yahoo sites, affected as many as 27,000 Yahoo users an hour, according to security company Fox-IT. Specifically, the “malvertisements” redirected unsuspecting Yahoo users to sites hosting the Magnitude exploit kit, which is designed to install a variety of trojans and click-fraud malware onto computers. While malvertising remains a largely silent threat (at least until a major company like Yahoo gets hit), the problem is not something to ignore. According to the Online Trust Alliance, in 2012 there were more than 10 billion ad impressions compromised by malware.
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