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Branding Strategy Insider

Branding Strategy Insider
Most good marketers know how to gain top of mind. Good marketers are adept at widening the funnel at the top end. They’ve good at introducing new lines, new variants, new dimensions – in order to attract new customers. They know how to work with their agencies and their internal teams to fashion a story that intrigues to draw an audience. They know how to weight media flights and craft promotions that persuade consumers to call or to visit. They’ve learned to charm.

Related:  week of Nov 6th 2012

The Intersection Of Brand Positioning And Storytelling Marketing, for all the current complexities of delivering the right messages to the right consumers, is really a very simple activity. I’m reminded of a cartoon where two brain surgeons are operating on a guy’s head and one says to the other “don’t worry it’s not like were doing marketing”. As much as marketing folks like to lament the complexities involved in quantifying ROI for their efforts, marketing will always be centered on the simple premise of creating demand for products and services. Closing the sale and earning advocacy is another matter. Like the old saying goes “you can lead a horse to water”. Within the marketing sub-discipline of brand strategy, development and management, the principle is simpler still — make sure the target consumer’s perceptions are grounded in a singular idea they highly value and can’t easily obtain from somebody else in the category.

Tyler Durden’s 8 Rules of Innovation We all want to do remarkable things, and lead remarkable lives. No one wants to spend the day engaged in mundane productivity in pursuit of a meaningless consumer existence. Certainly not you, right? So why do we find it so hard to break out of our rut and do truly innovative things?

80s Commercials Welcome to X-Entertainment's Commercial Downloads Center! It's the CDC! CDC! Marketing, Gangnam Style - Dae Ryun Chang Nowadays, there is no escaping “Gangnam Style,” the meteoric dance craze imported from South Korea. As performed by rapper Psy, it’s been showcased on Today, Ellen and Saturday Night Live, among other major outlets. The song has now also topped the iTunes chart. [youtube Apart from the catchy tune and quirky moves, how can we explain the incredible global response to “Gangnam Style,” a song that’s almost entirely in Korean? More importantly, what are the takeaways that companies can apply to their brands and products?

RICK MATHIESON: GENWOW.COM Will "Dove: Patches" result in the first real blemish for the "Campaign for Real Beauty"? Longtime readers know I'm a big fan of the decade-long campaign, having written extensively about the program's efforts to boost women's self-esteem and perceptions of beauty in my book THE ON-DEMAND BRAND. And I frequently cover updates to the campaign here at GEN WOW – most recently with the outstanding "Beauty Sketches" effort. But while I know "Real Beauty" has always had detractors, "Patches" is the first time I've actually seen press coverage of a blowback. The video generated a lot of attention last week for essentially pranking women into believing they were participants in a new research study for a new "beauty patch" that was "developed to enhance the way women perceive their own beauty."

Brand Values Alignment at Branding Strategy Insider Brands, just like people, have values – bedrock principals they stand for and hold near and dear to the heart. These principals form the reason brands exist. Brand values influence two important business assets – relationships and reputation. 1970s fashion history - Design of Womens Coat 1974 Pictures Custom Search About looks at women's costume and fashion history and analyses the mood of an era. Smart Start Marketing Welcome to Smart Start Marketing Smart Start specialises in helping people from all walks of life to get great jobs. Thousands of people have used these easy-to-read books to get their dream job. You can too! Career Books NEW! IMMEDIATE DOWNLOAD

How One Tiny Business is Dominating Social Media Last week a group of media moguls, business leaders and entertainment stars named the best and the brightest on social media at the Shorty Awards in New York City. The award ceremony included a wide range of categories in social media excellence, from the Best Comedian to the Best Video Campaign to the Best Use of Vine. It is definitely worth checking out the entire list of Shorty Award winners--after all, these are the individuals and companies you should be emulating on social--but one important honoree to note in particular is The Brooklyn Circus. The retail and design company (based, of course, in Brooklyn, New York) won the Shorty Award for Best Small Business on social media--even without a staggering number of tweets or social media followers. The Brooklyn Circus didn't even have the most followers among the finalists in the small business category (She's the First, a sponsor of girls' education in developing nations, and a finalist in the category had more). Don't become a victim - A BrandBase Blog What is Brandactivation? The definition: Brand Activation is the seamless integration of all available communication means in a creative platform in order to activate consumers. Activation means stimulating: 1. interest 2. trial 3. loyalty