11 Mind-Blowing Reasons Your Business Needs Facebook. Everyone seems to be using Facebook to connect with old friends, but do you realize what this huge network could mean for your business? In the past 3 years, Facebook has surged past MySpace to become our preferred online hangout. And businesses are beginning to catch on. Interesting research shows just how influential Facebook has become in our daily lives. Combined with several critical adjustments to how Facebook publishes “news” and intersects with other sites, the state of Facebook is mind-blowing. And that’s a big deal for your business. Here are 11 vital reasons your business needs to be involved with Facebook: 1. 350 Million Global Users and Counting Facebook announced recently that they had passed 350 million members, making Facebook the third-largest country in the world, if it was a country. 2. 100 Million U.S. Sure, Facebook is strong around the world (Canada has the highest penetration rate), but nearly 1/3 of all Facebookers are here in the U.S. 3. 4. 5. 6. 7. 8. 9. 10. 11.
HOW TO: Improve Engagement on Your Brand's Facebook Page [STATS] If you're looking to boost engagement on your brand's Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients' Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content. "While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow. And so, brands must adapt to their consumers' schedules in order to optimize their engagement.
Here are the findings, along with tips about when and how to make the most of a Facebook post. Be Timely The study found that daily Facebook engagement has three peaks: early morning (7 a.m. Good timing on Facebook depends on the day of the week, too. Be Concise Ask For Engagement. Wildfire Interactive, Inc. GuestHub - Conversion-Driven Influencer Intelligence for Your Campaign.