Pearltrees Visualizes How You Organize the Web. This post is part of Mashable's Spark of Genius series, which highlights a unique feature of startups.
If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark. Name: Pearltrees Quick Pitch: Pearltrees is a new visual way to organize content on the Web and connecting people's interests. Genius Idea: How do you organize the web on the browser? Meet Pearltrees: Bookmarks with a social twist. A French Web site, called Pearltrees, is developing a Web service that is trying to bring a social networking element to bookmarking - but with the connections based on content instead of people.
Think Facebook and Twitter mixed with one Amazon's recommendation system. You don't add friends in Pearltrees. Instead, you add links. As you come across something on the Internet that interests you, something that you might have otherwise bookmarked or tweet, you put it in your personal pearltree - which is really like a "main folder," that contain the links themselves, called "pearls. " A new web paradigm: Pearltrees. Pearltrees: Bookmarking Program for Organization Lovers. (This review is part of the Traveling Geeks tech tour of Paris.
David Spark (@dspark) is the founder of Spark Media Solutions and a tech journalist that blogs at Spark Minute and can be heard and seen regularly on ABC Radio and on John C. Dvorak’s “Cranky Geeks.”) For the first stop for the Traveling Geeks trip to Paris, we stopped by the offices of Pearltrees, a Web bookmarking, organizing, and organizing tool. Sitting inside their offices I could have been sitting at any Web 2.0 company in Silicon Valley. Very open work atmosphere.