Augmented reality
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Vuforia brings a new dimension to mobile experiences through the use of augmented reality. Simply point your device at real world objects, and entertaining and useful information will suddenly appear. For marketers, Vuforia can drive brand engagement in entirely new ways. Advertising can literally jump off the printed page. Product packaging can come alive on retail shelves. And once purchased, products themselves can provide enhanced interactivity to provide instructions and drive future sales.
