The Future of Online Digital Marketing 2012 -2015. The Future of Marketing & Media: Data Is the New Oil. This guest post was written by media futurist Gerd Leonard. Named “one of the leading Media Futurists in the World” by The Wall Street Journal, Gerd works as a futurist in the media, telecom, technology and communication industries. He is also an author, blogger, keynote speaker and strategist and is the CEO of TheFuturesAgency and a visiting professor at the Fundacao Dom Cabral in Sao Paulo / Belo Horizonte, Brazil. With the explosive growth of the Internet, mobile devices and social networking, a connected world is indeed a very different world. Just witness the meteoric rise of YouTube, Facebook and Twitter, and the demise of the recorded music industry as we knew it. I would go so far as to argue the only reason advertising in its pre-Web 2.0 form (a global business worth approx. $400 billion per year) ever existed was simply because we were not yet truly connected as today’s mobile, social and real-time Internet did not yet exist.
This is where we get to the enormous value of Data. Gerd Leonhard: TheEndOfControl: About "The End of Control" My new book, and this blog, is about the most important issue the media business is facing as it tries to move forward: control. Try Googling for a definition of “control” and you will find many interesting morsels, such as: control = power to direct or determine; “under control.” Control is the power to determine - for the purpose of this blook, that will make a very suitable definition. In my work as speaker and advisor, the tough issue of control emerges, again and again, as the key contention point within TV companies, publishers, record labels, and broadcasters: How can a commercial venture that is based on so-called “intellectual property” thrive and prosper in an environment that seems to continuously and progressively remove control from the creators/owners/providers of content, and hands it over to the people formerly known as consumers (aka the users), effectively making them more powerful every single day?
Welcome to my blook, and welcome to the End of Control. 17 Videos Looking Ahead for Digital Marketing in 2012. Happy Christmas from the Koozai team. Throughout December we’ve been taking a look back at the key changes that have occured in digital marketing in the last year, with a different team member looking at a new issue each day. The videos also give information on what may happen in each area in 2012. Today we roundup those videos in one place so you can quickly get up to speed on what happened in 2011 and what to look forward to in 2012.
We look forward to creating more videos in the New Year, as well as writing on the Koozai blog. Kooz Been Framed Outtakes Christmas Video Countdown Day 1: Are Your Cookies Ready for 2012? Transcript Christmas Video Countdown Day 2: Personalised Search Trends for 2012 Transcript Christmas Video Countdown Day 5: Changes in PPC Advert Types Transcript Christmas Video Countdown Day 6: Google Analytics Changes in 2011 and 2012 Predictions Transcript Christmas Video Countdown Day 7: The Growth of Social Signals Transcript Transcript Transcript Transcript Transcript Transcript. LeWeb11. Gerd Leonhard - KEYNOTE Speaker, MEDIA Futurist, Strategic Advisor and more. Digital Marketing Trends 2012 - Dave Chaffey. Web / Generation Y. 11 tendances digitales pour 2011 selon Millward Brown.
En 2011, les marques seront plus que jamais obligées d’étendre leur présence sur internet ; elle se partagera entre les sites web ouverts à tous et les sites à univers clos (nécessitant une identification) puisque la navigation web traditionnelle tend de plus en plus vers une lecture de pages directement sur Facebook (les fan pages) ou via des applications téléchargées. Découvrons les 11 tendances digitales identifiées par Millward Brown et son réseau interne d’experts Futures Group.
Les usages d’Internet se fragmentent Ces applications et fan pages seront plus investis par les Marques car elles permettent aux professionnels du marketing de simplifier et de gérer les interactions avec les consommateurs. Les Marques devront cependant développer des interfaces multiples, souvent en mettant en place différentes applications pour plates-formes de plus en plus spécifiques, afin de garantir leur pertinence et de leur présence globale, partout où les consommateurs pourront espérer les trouver.