5 Ways to Use Twitter to Connect With Local Customers. Does your business rely on local customers? Are you looking for ways to make your business more visible in your neighborhood? You know that the Internet puts your business within a few keystrokes of people anywhere around the world. But did you know that social media tools, especially Twitter, help you pinpoint people who live and work in your neighborhood? Twitter allows you to locate people who live or tweet in your city or neighborhood, people you know, as well as people you don’t yet know.
This makes Twitter the ideal tool for infiltrating your neighborhood. How to Search for Local People Most Twitter users occasionally tweet about the things around them. For example, you can search for: City nameNeighborhood or community nameLocal landmarksLocal businessesEvent venues, museums and public locationsLocal fairs, parades and community eventsHashtag identifiers for a local community or event From this list you can fine-tune your search query. #1: Find Local People Using Tweets Near You. Facebook's 'Like' button becomes force in e-commerce. Posted: 05/02/2012 10:35:42 PM PDT0 Comments|Updated: about a year ago Congratulations! You found a link we goofed up on, and as a result you're here, on the article-not-found page. That said, if you happened to be looking for our daily celebrity photo gallery, you're in luck: Also, if you happened to be looking for our photo gallery of our best reader-submitted images, you're in luck: So, yeah, sorry, we could not find the Mercury News article you're looking for.
There are a couple possible reasons for this: The article has expired from our system. What next? You may also want to try our search to locate news and information on MercuryNews.com. If you're looking for an article that was published in the last two weeks, here are more options: You can also click on one of our sections: S May 2011 Trend Briefing covering THE F-FACTOR. The INTERNET OF CARING THINGS means connected objects that serve consumers' most important needs: physical and mental wellbeing, safety, security, oversight of loved ones, and more.
You're probably already familiar with the innovations that have blazed an early CARING trail. The Nest smart thermostat*, NIKE fuelband and Fitbit, for example. But now, as consumer demand and technological capacity converge, the INTERNET OF CARING THINGS will evolve in exciting new directions. Check out the examples below – divided into five categories of CARING – for a glimpse of these... * Indeed, just after we first wrote about the INTERNET OF CARING THINGS in December 2013, Google placed a USD 3.2 billion bet on it with their purchase of Nest Labs. Interrupt Users to Increase their Adoption and Engagement. You want someone to use your product, then get in their face and force them to. I’ve made this argument before. One of the biggest challenges for any startup is engagement – acquiring users is hard, keeping them is usually much harder.
And even when users say they love your product or think it adds value, it doesn’t always translate into significant usage and engagement. Why is that? Generally people are enthusiastic and interested in trying new things, but they’re also lazy, comfortable, scared of change, and unmotivated. Try interrupting users. It’s something we’ve been talking about a lot at Year One Labs with our startups. Put another way: Your web application is going to require either a change of behavior or the creation of an entirely new behavior. There are some feedback loops that are effective.
Drill down into the use cases you think are right for your application. What to Consider When Building an In-House Social Media Team. The Social Media Marketing Series is supported by Webtrends Apps, which lets you quickly create and publish Facebook, iPhone, iPad and Android apps. Learn more about it here or keep up with all Webtrends Social products by following its blog. Building any kind of team is a challenge, but pulling together the people who are going to represent your company in the social media arena is a particularly tricky task.
What is the ultimate purpose of your social media team? Do you hire experts from outside the company or utilize existing employees? What do you look for in a social media executive? We talked to professionals who have gone through the process — from big global businesses to small companies — to try and find some answers to these questions. Have a read of their advice and let us know any useful experiences you've had in the comments below. 1. Before you consider the question of who, you need to have already established the answer to why? 2. 3. Studard agrees. 4. 5. Understanding How and Why Facebook Users Interact with Brands. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While much of finding what works for your business on social media sites is a process of trial and error, recent stats from e-mail marketing firm ExactTarget (which recently acquired social CRM platform CoTweet) shed some light on how the Facebook population uses the site, and specifically, how it interacts with brands.
First, the good news: Based on its study of 1,500 Facebook users, ExactTarget concluded that 38% of online U.S. consumers “Like” (formerly “Fan”) a brand on the social networking site. And the average fan Likes nine different brands, giving you plenty of opportunity to find your way into potential customers' news feeds. Fortunately, ExactTarget didn’t stop there, and did some research into what motivates users to Like companies on Facebook. More Business Resources from Mashable: The Evolving Role Of Community And Social Media Managers. Community management is not new.
People have been managing communities since communities and user groups were first created. Someone has always had to make sure that the community or user group is humming along like a well-oiled machine. The fast spread of social media has changed the role of a community manager, and has created a profession of a social media manager (or social media director - I use the two interchangeably). So... what's the difference between a community and social media manager?
Everyone has his / her own definition of a community manager vs. social media manager, and there are as many answers as people blogging and speaking about this (just see my recent Twitter exchange below) Here's how I see the two intersecting and diverging. A community manager is mostly concerned with building and growth of a community, he / she may or may not use social media, as the community may be on Ning, custom branded community or external outposts like Twitter and Facebook.
How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity. Excited about your new Facebook page but don’t know what’s next? What does a truly advanced company look like in social business? They can say yes to seven or more of these ten criteria. We’ve been interviewing the most sophisticated brands in the world when it comes to social business for our upcoming report on “Enterprise Social Strategists Role”.
We’ve come to learn which companies are advanced and why. Secondly, I meet a variety of companies who tell me they are “Very advanced, having done this for a few years, and have dozens of Facebook efforts” but when I ask them some specific questions on their sophistication, they often retract their statement. How to tell if your Company is Advanced: 10 Criteria Of Social Business MaturityCorporations that have these and other following elements in place, may truly be sophisticated when it comes to social business: Clear understanding of customers’ socialgraphics. 13 Business Books That Will Blow Your Mind. Having never taken a business class in college I find that I read and listen to a lot of business books to round out my education.
The books usually aren’t “How to Manage Your Cash Flow” but rather get me to rethink the way I run my business, which–despite no business classes or diploma–continues to be in business 13 plus years after I started it. In that time, here are 13 of the books that had the biggest impact on how I run my business (in no particular order): Drive: The Surprising Truth About What Motivates Us by Daniel Pink: If you supervise anyone in your business, this book is a must read.
It shows that what science knows about motivation, business isn’t putting into practice. In fact, many of the incentives we create can actually de-motivate our employees. If you create an incentive program that provides financial rewards for work that your employees already enjoy, expect the results to be negative. Technology Review: Radical Opacity. In shadows: Christopher Poole is the creator of 4chan, an online message board where anonymity reigns. Christopher Poole is 22 years old, and as is often true for men his age, his mental life has been punctuated by a series of passing enthusiasms: video games, online chat rooms, Japanese animation. Currently he seems to be going through a Robert Moses phase. On the nightstand in his New York City apartment is a copy of The Power Broker: Robert Moses and the Fall of New York, a 1,300-page biography of the mid-20th-century urban planner who, in pursuing his vision of a modernized New York, destroyed one neighborhood after another.
A book of photos on Poole’s coffee table documents the Moses-era demolition of midtown Manhattan’s vast and graceful old Penn Station. Like many people, Poole thinks there are better ways than Moses’s to manage the tangled social, cultural, and infrastructural needs of a community of millions. Youtube Marketing Stats: Could Video Be the Missing Tabasco in Your Marketing Bloody Mary? : Social Media Marketing NYC Explains How IPhone App Developers Screw You. The real life Like @ coca-cola Village. Mark Greenfield - Higher Education Web Consulting » The Fate of Communications Services in Universities. I rarely allow guest posts on this blog but today I am making an exception. Pat Lynch is someone who I have followed for many years and someone I deeply respect. His book “Web Style Guide”, co-authored with Sarah Horton, was one of the first web books I ever purchased and I still refer to it on a regular basis.
Pat has shared with me his thoughts on the recent conversations on the future of higher education web development (see “When the Axe Man Cometh” on uwebd). His historical perspective on the future of university web services departments provides sage advice for us all. Thank you Pat for sharing your thoughts and I look forward to continuing this important conversation.
Today a faculty member with a $500 camera and Final Cut Express can do more than we could with $150,000 of video equipment just 10 years ago. This cycle of waxing and waning of service departments is perfectly normal, and is (mostly) healthy for the university. How I Sold a Blog for $20,000 in 8 Months | Blog Tyrant. Last Update 12th June, 2015 So you want to sell a blog? In my first year of University I sold my blog for almost $20,000 after only eight months work. It was then that I realized that making money online was something I really wanted to give a shot. Since that time I have sold several other blogs for similar price tags. In this post I am going to show you what I did in those eight months and how you can create a blog that someone might just want to pay big money for. I am going to divide this post into three sections: The pre-blogging stageBuilding a blog worth some moneySelling your blog Nothing in this post is particularly insightful or new, if you know where to look.
The pre-blogging stage Photo: johnonolan This section is about all those little things you need to do before you start your professional blog. 1. Secondly, if you don’t enjoy working, writing and building the blog you will lose interest after about a month. 2. Let me give you an example. 3. 4. 5. Photo credit: garryknight 1. 2. The Science of Sharing. In 2001, grad student Jonah Peretti accidentally created an Internet sensation when e-mails of his attempts to put "sweatshop" on sneakers customized with Nike ID went viral. In 2005, he set out to repeat his unexpected success with far different content: Black People Love Us, a parody site of a quintessentially white couple's efforts to ingratiate themselves with African Americans. It also became a viral hit. This convinced Peretti that the "mysterious" world of viral content can be broken down and made somewhat predictable. He went on to found content-sharing platform BuzzFeed in 2006 on the proposition that science can be applied to content creation to up the chances of viral appeal.
"There's an underlying human impulse to share ideas and experiences," said Peretti. "There are certain types of content that make you want to share them because they've put you in a social mind-set. " They've done just that for advertisers like National Geographic, AOL and DonQ. Page-view PR. It’s no secret that information is exploding, but just how much may shock you. Americans consume 100,500 words a day, according to a study by the University of California at San Diego – and that doesn’t include any information at work. What’s worse, as more content is digested digitally, we now scan and skim. Usability expert Jakob Nielsen found that on the average web page users read at most 28% of the words. While both of these studies focus only on the US, the “Attention Crash” is a global problem – and it’s not going to get any better. This means that the single biggest challenge PR professionals will face in the next 10 years (and perhaps beyond) is in how to secure enough “surface area” to create behavior change.
The good news is that we’re not alone. However, the media, more so than the PR industry, is successfully coping with these changes by increasingly turning to traffic-generating search engine optimization tactics. Use search data to inform message development/story ideas. Six Digital Trends To Watch by Steve Rubel and David Armano.