Social Strategy
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5 Ways to Use Twitter to Connect With Local Customers | Social Media Examiner
Does your business rely on local customers? Are you looking for ways to make your business more visible in your neighborhood ?
Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME*: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity.
s May 2011 Trend Briefing covering THE F-FACTOR
Interrupt Users to Increase their Adoption and Engagement
You want someone to use your product, then get in their face and force them to. I’ve made this argument before . One of the biggest challenges for any startup is engagement – acquiring users is hard, keeping them is usually much harder.
What to Consider When Building an In-House Social Media Team
The Social Media Marketing Series is supported by Webtrends Apps , which lets you quickly create and publish Facebook, iPhone, iPad and Android apps.
Understanding How and Why Facebook Users Interact with Brands
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. While much of finding what works for your business on social media sites is a process of trial and error, recent stats from e-mail marketing firm ExactTarget (which recently acquired social CRM platform CoTweet ) shed some light on how the Facebook population uses the site, and specifically, how it interacts with brands. First, the good news: Based on its study of 1,500 Facebook users, ExactTarget concluded that 38% of online U.S. consumers “Like” (formerly “Fan”) a brand on the social networking site.
The Evolving Role Of Community And Social Media Managers | Social Media Today
Community management is not new. People have been managing communities since communities and user groups were first created. Someone has always had to make sure that the community or user group is humming along like a well-oiled machine. The fast spread of social media has changed the role of a community manager, and has created a profession of a social media manager (or social media director - I use the two interchangeably).How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Excited about your new Facebook page but don’t know what’s next?
13 Business Books That Will Blow Your Mind | Fast Company
Having never taken a business class in college I find that I read and listen to a lot of business books to round out my education. The books usually aren't "How to Manage Your Cash Flow" but rather get me to rethink the way I run my business , which--despite no business classes or diploma--continues to be in business 13 plus years after I started it. Drive: The Surprising Truth About What Motivates Us by Daniel Pink: If you supervise anyone in your business, this book is a must read.
In shadows: Christopher Poole is the creator of 4chan, an online message board where anonymity reigns. Credit: Jordan Hollender C hristopher Poole is 22 years old, and as is often true for men his age, his mental life has been punctuated by a series of passing enthusiasms: video games, online chat rooms, Japanese animation.
Technology Review: Radical Opacity
Advertising does not work. It doesn’t.
Youtube Marketing Stats: Could Video Be the Missing Tabasco in Your Marketing Bloody Mary? : Social Media Marketing NYC Explains How IPhone App Developers Screw You
I rarely allow guest posts on this blog but today I am making an exception. Pat Lynch is someone who I have followed for many years and someone I deeply respect. His book “Web Style Guide” , co-authored with Sarah Horton, was one of the first web books I ever purchased and I still refer to it on a regular basis. Pat has shared with me his thoughts on the recent conversations on the future of higher education web development (see “When the Axe Man Cometh” on uwebd). His historical perspective on the future of university web services departments provides sage advice for us all.