5 Ways to Use Twitter to Connect With Local Customers. Does your business rely on local customers?
Are you looking for ways to make your business more visible in your neighborhood? You know that the Internet puts your business within a few keystrokes of people anywhere around the world. But did you know that social media tools, especially Twitter, help you pinpoint people who live and work in your neighborhood? Twitter allows you to locate people who live or tweet in your city or neighborhood, people you know, as well as people you don’t yet know. This makes Twitter the ideal tool for infiltrating your neighborhood. How to Search for Local People. Facebook's 'Like' button becomes force in e-commerce. Posted: 05/02/2012 10:35:42 PM PDT0 Comments|Updated: about a year ago.
S May 2011 Trend Briefing covering THE F-FACTOR. The INTERNET OF CARING THINGS means connected objects that serve consumers' most important needs: physical and mental wellbeing, safety, security, oversight of loved ones, and more.
Interrupt Users to Increase their Adoption and Engagement. You want someone to use your product, then get in their face and force them to.
I’ve made this argument before. One of the biggest challenges for any startup is engagement – acquiring users is hard, keeping them is usually much harder. What to Consider When Building an In-House Social Media Team. The Social Media Marketing Series is supported by Webtrends Apps, which lets you quickly create and publish Facebook, iPhone, iPad and Android apps.
Understanding How and Why Facebook Users Interact with Brands. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While much of finding what works for your business on social media sites is a process of trial and error, recent stats from e-mail marketing firm ExactTarget (which recently acquired social CRM platform CoTweet) shed some light on how the Facebook population uses the site, and specifically, how it interacts with brands.
First, the good news: Based on its study of 1,500 Facebook users, ExactTarget concluded that 38% of online U.S. consumers “Like” (formerly “Fan”) a brand on the social networking site. And the average fan Likes nine different brands, giving you plenty of opportunity to find your way into potential customers' news feeds. The Evolving Role Of Community And Social Media Managers. Community management is not new.
People have been managing communities since communities and user groups were first created. How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity. 13 Business Books That Will Blow Your Mind. Having never taken a business class in college I find that I read and listen to a lot of business books to round out my education.
The books usually aren't "How to Manage Your Cash Flow" but rather get me to rethink the way I run my business, which--despite no business classes or diploma--continues to be in business 13 plus years after I started it. In that time, here are 13 of the books that had the biggest impact on how I run my business (in no particular order): Drive: The Surprising Truth About What Motivates Us by Daniel Pink: If you supervise anyone in your business, this book is a must read. It shows that what science knows about motivation, business isn't putting into practice. In fact, many of the incentives we create can actually de-motivate our employees.
Technology Review: Radical Opacity. In shadows: Christopher Poole is the creator of 4chan, an online message board where anonymity reigns.
Christopher Poole is 22 years old, and as is often true for men his age, his mental life has been punctuated by a series of passing enthusiasms: video games, online chat rooms, Japanese animation. Currently he seems to be going through a Robert Moses phase. On the nightstand in his New York City apartment is a copy of The Power Broker: Robert Moses and the Fall of New York, a 1,300-page biography of the mid-20th-century urban planner who, in pursuing his vision of a modernized New York, destroyed one neighborhood after another. Youtube Marketing Stats: Could Video Be the Missing Tabasco in Your Marketing Bloody Mary? : Social Media Marketing NYC Explains How IPhone App Developers Screw You. Advertising does not work. It doesn’t. If you’ve ever spent $50,000 on a media blitz, you’ll agree with me. “If it works for Coke, it’ll work for us,” are the most famous last words I’ve heard from many corporate executives before launching a massive ad campaign and subsequently filing chapter 11.
It’s even worse when you spend a couple hundred thousand with the New Jersey Nets and plaster your name (@GaryVee) all over a billboard ad to hear pins drop and crickets chirp – only, not both at the same time. The real problem is that inexperienced marketing executives and even Ivy B-Schools work off the logic that “since Coke has been doing this for a hundred years and is a success, they must know what they are doing.” Actually, the above it totally true. The real life Like @ coca-cola Village. Mark Greenfield - Higher Education Web Consulting » The Fate of Communications Services in Universities. I rarely allow guest posts on this blog but today I am making an exception.
How I Sold a Blog for $20,000 in 8 Months. By: Ramsay | 102 intelligent opinions, add yours So you want to sell a blog?
In my first year of University I sold my blog for almost $20,000 after only eight months work. The Science of Sharing. In 2001, grad student Jonah Peretti accidentally created an Internet sensation when e-mails of his attempts to put "sweatshop" on sneakers customized with Nike ID went viral. In 2005, he set out to repeat his unexpected success with far different content: Black People Love Us, a parody site of a quintessentially white couple's efforts to ingratiate themselves with African Americans. It also became a viral hit. This convinced Peretti that the "mysterious" world of viral content can be broken down and made somewhat predictable.
He went on to found content-sharing platform BuzzFeed in 2006 on the proposition that science can be applied to content creation to up the chances of viral appeal. "There's an underlying human impulse to share ideas and experiences," said Peretti. Now, BuzzFeed and other Web-sharing platforms such as StumbleUpon, Digg and even Twitter and Facebook are providing advertisers with an entrée into the stream of shared content by posting brand content on their sites.
Page-view PR. It’s no secret that information is exploding, but just how much may shock you. Americans consume 100,500 words a day, according to a study by the University of California at San Diego – and that doesn’t include any information at work. Six Digital Trends To Watch by Steve Rubel and David Armano.