background preloader


Facebook Twitter

Ways to Understand People's Search Intent. Detect and get rid of unwanted sneaky mobile redirects - Search Console Help. Sneaky mobile redirects occur when a site redirects users on a mobile device to other content not made available to a search engine crawler.

Detect and get rid of unwanted sneaky mobile redirects - Search Console Help

These sneaky redirects are a violation of Google Webmaster Guidelines. To ensure quality search results for our users, the Google Search Quality team can take action on such sites, including removal of URLs from our index. In many cases, it is okay to show slightly different content on different devices. For example, optimizing for the smaller space of a smartphone screen can mean that some content, like images, need to be modified. Similarly, for mobile-only redirects, redirecting mobile users to improve their mobile experience (like redirecting mobile users from to is often beneficial to them. A frustrating experience: The same URL shows up in search result pages on desktop and on mobile. How to use content marketing to boost your SEO. That content marketing can help to boost SEO is not exactly a closely guarded secret.

How to use content marketing to boost your SEO

Great content can drive all important traffic to your website, helping your business to reach a broader audience. However, while many have been relying on keyword research to create a content marketing strategy that wins at SEO, it’s not often all it’s cracked up to be. Why? Well because there can be a real disconnect between keywords and customers needs.

Google Search Console out of beta, adds more features. A Year of PPC With Great Ormond Street Hospital Charity. Fast forward a year and the results of the first year of our work with GOSH Charity are in: This is so important for GOSH Charity as it means that search is working so much harder for them and they are able to raise more vital funds for the hospital through this channel.

A Year of PPC With Great Ormond Street Hospital Charity

Here’s how we did it. Campaign background Great Ormond Street Hospital (GOSH) provides world-class care and support to seriously ill children every day. To do this, GOSH Charity needs to raise about £100 million each year. How Often Google Crawls and Indexes. In a webmaster hangout, a publisher asked how fast Google removed pages from the index if they added a noindex nofollow to it.

How Often Google Crawls and Indexes

The publisher stated they had added noindex but the page remained in Google’s index. Google’s John Mueller responded with an answer that described how often some pages are indexed. John Mueller revealed that URLs are crawled at different rates. That’s somewhat well understood. What was of more interest was that he said some URLs can be crawled as little as once every six months. The publisher stated: How much is too much? Faceted navigation and SEO. How HubSpot Uses Blogging to Rank #1 on Google.

How to get the most out of paid and organic search. I’m often challenged by clients on how to do more with less.

How to get the most out of paid and organic search

Particularly, how to grow their brand and performance online while spending less money. We’re always looking for efficiencies within paid search – dropping the CPCs over here, improving the ads over there – but to drive true efficiency, organic and paid channels need to be integrated. We find step changes in efficiency by working together, not against each other.

Pagination-tunnels-experiment-click-depth. 10 Free Yet Overlooked Google Tools For SEO Professionals. SEO vs. PPC: Better Together Than Apart. 30 Most Important Google Ranking Factors A Beginner Should Know. Google uses about 200 various factors to rank a site.

30 Most Important Google Ranking Factors A Beginner Should Know

Apparently. It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Most Important SEO Metrics to Consider in 2018. Search engine optimization and reporting go hand in hand.

Most Important SEO Metrics to Consider in 2018

Clients need proper reports which help them understand the ROI achieved from SEO. In the past, a metric like keyword rankings was enough to make a client happy, but things have changed, and most importantly they have changed for the better. So, what are the most important metrics that every SEO must consider in 2018? In my opinion, the ones listed below are of the highest priority: Total Organic Clicks In the Search Console, navigate to Search Traffic -> Search Analytics, and you will see a report that will give you a clear idea on the number of clicks you received on your site and from which search queries. Compare the date range for the last 28 days to the previous period and you will quickly identify which queries are generating direct clicks.

SEMrush Review: A SEM Tool To Research Competitors' Keywords. Tracking your SEO with Google Analytics: a how-to. At Yoast, we’re known for giving you numerous tips to improve your site’s SEO.

Tracking your SEO with Google Analytics: a how-to

However, how do you know whether those tips are actually working for you? There are a number of tools out there that can help you track your SEO, but most of them will cost you money. And, in the end, it’s obviously just about increasing your website’s traffic. 11 awesome SEO reports in Google Analytics. Now when you perform a search you’ll still be on the secure version of Google.

11 awesome SEO reports in Google Analytics

If you then click on an organic result through to your website, Google will not send the individual keyword used through to your website (and therefore not to your analytics tool either). You do get to see the total number of people coming from organic Google searches (you’ll see this in the Acquisition reports later in this post), but you don’t get to see the keywords – instead you’ll see ‘not provided’. So this raises the obvious question… The Ultimate Local SEO Guide [Infographic] How personalized search affects SEO - STAT Search Analytics. At some point, every SEO experiences it: a colleague or client will look at a report, raise a skeptical eyebrow, summon the Google search engine, plunk in a keyword, and question why they see a different result than what you’re presenting.

How personalized search affects SEO - STAT Search Analytics

Conflicting ranks are the result of personalized search and can make it difficult to justify your rank tracking, a practice frequently stripped of its crown by some members of the SEO industry. But modern SEO is much like King Arthur’s Medieval court — if it weren’t for rank, no one would know where they stand or how they’re supposed to act. What happens when a client Googles their own keywords? Thanks to personalization, what they see isn’t always what you report. So, since rank still informs many SEO decisions, we’re diving into personalized search to help you explain and defend your reporting. personalized search and conflicting ranks. BuzzFeed Tech Blog.

Meta Descriptions: The What, Why and How. Meta descriptions. Blegh; sounds complicated, right? Two years ago if someone would have asked me about a meta description I would have assumed they were trying to talk nerdy to me. It sounds like code, and something that is way over my head. Wrong. Meta descriptions, despite their stereotype, can be broken down in a fairly simple way. 7 Tips From SEO Wizards That Will Boost Your Content. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it.

“It’s not something they go for head-on,” said Dana DiTomaso, partner at digital marketing agency Kick Point. “People think about content and then say, ‘Oh, we’re going to do a social push.’ But really, good content should be driving your organic traffic on a regular basis.” But what can you do about SEO? You’re just a creative person, right? Here are seven things that content marketers should be doing right now, according to some of the most masterful minds in SEO. 1. For experienced marketing teams, the content creation process has become a high-level assembly line.

“The problem I see in content marketing is that it’s after. That research can guide content creation in a couple of ways. “The writers need to incorporate the keywords into their thinking and brainstorming before they write,” Bowman explained. 2. SEO Isn't Dead. It's Just Different. Over the last few years, search engine optimization has become one of the most misunderstood terms in the world of publishing. Ask marketers about SEO and some will probably tell you it’s a chore, a nuisance meant to promote spam.

Others might nod vigorously like the term is important, even if they don’t really know why. For those who are still unsure or unconvinced, know this: SEO remains incredibly important. According to Shareaholic, search accounts for about one-third of all Internet traffic. So if you’re serious about getting the most value out of your content, understanding how to use SEO the right way is something content marketers should be paying close attention to in 2015. Starting in the late ’90s, publishers and marketers alike started to taint SEO with the ugly of practice of keyword stuffing. Hacking AdWords: Winning at AdWords the Weird Way. As search marketers, we spend a lot of time analyzing crazy SEO algorithms (hello, Panda and Penguin) and constantly trying to reverse-engineer ranking factors in an attempt to increase our organic rankings.

Yet when it comes to paid search, there's not nearly as much research, despite the fact that PPC, like SEO, is largely driven by an algorithm (Quality Score) which determines ad position, cost per click and many other factors. By understanding how Quality Score works, AdWords can be cracked. In my article today, I'll quantify the impact of Quality Score on your cost per click and cost per conversion.

SEO: Improve Page Ranking for a Specific Keyword. A Simple Guide to KPIs for Measuring Content Marketing. Content marketing is an enigma. When it comes to doing it, almost every company on the web is clued-in. But when it comes to measuring it, most are clueless—and the majority is willing to admit it. Let’s unravel this sucker. Research reveals the majority of companies plan to continue increasing their content marketing budgets. Good, I guess. 38% of B2B and 37% of B2C marketers rate their use of content marketing as effective.Source: 2015 reports by Content Marketing Institute & MarketingProfs Not so good.

Only 21% of B2B and 23% of B2C marketersindicate they are successful at tracking the ROI of their content marketing programs.Source: 2015 reports by Content Marketing Institute & MarketingProfs. Google AdWords Tips: Location Extensions. The real impact of Google’s new paid search ad layout on organic search. Keeping Your Website Fresh for SEO. Secrets Revealed for Ranking High in Google. Searchability: Six Key Messages - Funnelback. Designing a silver-bullet search solution is rarely a one-size-fits-all problem. Many of the issues encountered with poor quality search can be traced back to how your content and publishing systems and processes create, manage and publish information. Searchability can be affected well before any piece of content ever gets ingested by a search engine.

These searchability principles can be distilled to: Understanding the cost of poor searchabilitySearchability is required at all levels of an organisationUnderstanding how modern search engines workAvoiding 'black hat' optimisation techniquesOver-reliance on subject and description metadataWriting content with searchers (and searchability) in mind Poor searchability on intranets and websites costs money and impedes achievement of business objectives. Wasted time & frustration for allIncreased reliance on less cost-effective delivery mechanisms, such as Phone calls, Email and Face-to-face interactionsLost employee productivity. The Evolution of SEO [Infographic] The Essential Guide to Creating an SEO-Friendly Customer Journey. Think about the last time you made a major purchase online.

Was it a plane ticket? A Step-by-Step Guide to Flawless On-Page SEO [Free Template] On-page SEO refers to the process of optimizing specific sections of your site content to make it more clear for users and search engines. The goal is to have any given page of your site -- from top to bottom -- be aligned with a certain topic. And as someone who is in charge of optimizing your company's site, it is your responsibility that all of your site components meet both a user's and search engine's demands. That's ... a lot of responsibility. How to Audit Your Website for Improved SEO and Conversions. When was the last time you gave your website a checkup? Website audits are extremely valuable and absolutely necessary before beginning any large-scale SEO or website redesign projects .