BuzzFeed Tech Blog. Meta Descriptions: The What, Why and How. Meta descriptions.
Blegh; sounds complicated, right? Two years ago if someone would have asked me about a meta description I would have assumed they were trying to talk nerdy to me. It sounds like code, and something that is way over my head. Wrong. Meta descriptions, despite their stereotype, can be broken down in a fairly simple way. 7 Tips From SEO Wizards That Will Boost Your Content. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it.
“It’s not something they go for head-on,” said Dana DiTomaso, partner at digital marketing agency Kick Point. “People think about content and then say, ‘Oh, we’re going to do a social push.’ SEO Isn't Dead. It's Just Different. Over the last few years, search engine optimization has become one of the most misunderstood terms in the world of publishing.
Ask marketers about SEO and some will probably tell you it’s a chore, a nuisance meant to promote spam. Others might nod vigorously like the term is important, even if they don’t really know why. For those who are still unsure or unconvinced, know this: SEO remains incredibly important. According to Shareaholic, search accounts for about one-third of all Internet traffic. Hacking AdWords: Winning at AdWords the Weird Way. As search marketers, we spend a lot of time analyzing crazy SEO algorithms (hello, Panda and Penguin) and constantly trying to reverse-engineer ranking factors in an attempt to increase our organic rankings.
Yet when it comes to paid search, there's not nearly as much research, despite the fact that PPC, like SEO, is largely driven by an algorithm (Quality Score) which determines ad position, cost per click and many other factors. By understanding how Quality Score works, AdWords can be cracked. In my article today, I'll quantify the impact of Quality Score on your cost per click and cost per conversion. SEO: Improve Page Ranking for a Specific Keyword. A Simple Guide to KPIs for Measuring Content Marketing. Content marketing is an enigma.
When it comes to doing it, almost every company on the web is clued-in. But when it comes to measuring it, most are clueless—and the majority is willing to admit it. Let’s unravel this sucker. Research reveals the majority of companies plan to continue increasing their content marketing budgets. Good, I guess. 38% of B2B and 37% of B2C marketers rate their use of content marketing as effective.Source: 2015 reports by Content Marketing Institute & MarketingProfs Not so good. Only 21% of B2B and 23% of B2C marketersindicate they are successful at tracking the ROI of their content marketing programs.Source: 2015 reports by Content Marketing Institute & MarketingProfs. Google AdWords Tips: Location Extensions. The real impact of Google’s new paid search ad layout on organic search.
Keeping Your Website Fresh for SEO. Secrets Revealed for Ranking High in Google Constantly attempting to deliver picture-perfect results to millions of people on billions of searches, Google’s efforts to maintain its reliability for everyone is ongoing and challenging.
However, Google has figured out a way to better their search results. It’s called QDF, and I’m about to dissect the Google Freshness score by decoding what’s inside their patents. Query Deserves Freshness In November 2011, Google released the QDF update, or Query Deserves Freshness, referred to simply as the Freshness update. Searchability: Six Key Messages - Funnelback. Designing a silver-bullet search solution is rarely a one-size-fits-all problem.
Many of the issues encountered with poor quality search can be traced back to how your content and publishing systems and processes create, manage and publish information. The Evolution of SEO [Infographic] The Essential Guide to Creating an SEO-Friendly Customer Journey. Think about the last time you made a major purchase online.
Was it a plane ticket? An espresso machine? A pair of sneakers? Now, think about where in your buying process the company you bought from made themselves digitally present. If you bought a pair of sneakers, perhaps you found them by searching "best sneakers for marathons" or "sale on running shoes. " A Step-by-Step Guide to Flawless On-Page SEO [Free Template] On-page SEO refers to the process of optimizing specific sections of your site content to make it more clear for users and search engines.
The goal is to have any given page of your site -- from top to bottom -- be aligned with a certain topic. And as someone who is in charge of optimizing your company's site, it is your responsibility that all of your site components meet both a user's and search engine's demands. That's ... a lot of responsibility. How the heck does a marketer get started and actually do all of that? Well, we created a handy dandy Excel template to walk you through the entire process. Our SEO Template will guide you through the process of optimizing your website's on-page SEO -- that includes "doing" SEO, but also formulizing a plan, making it easier to coordinate pages and keywords, and tracking changes and results all in one place.
Sounds pretty awesome, right? (Note: www.ilovemesomegreens.com is being used as an example throughout this post. How to Audit Your Website for Improved SEO and Conversions. When was the last time you gave your website a checkup?
Website audits are extremely valuable and absolutely necessary before beginning any large-scale SEO or website redesign projects . Auditing your website can determine whether or not it's optimized to achieve your goals, and if not, how you can improve it to increase performance. So if you've never audited your website before, it's been a while since you have, or if you're planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results.
Keep in mind that in most cases, you’ll probably want to pair up with someone with a technical brain for this, whether that be someone in your in-house IT department or an outsourced party.