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How to post content on LinkedIn's publishing platform (& why you should be), Digital. In a fast moving digital world, standing still is not an option.

How to post content on LinkedIn's publishing platform (& why you should be), Digital

It means trying new tactics and experimenting. It means failing fast and often. The social web allows you to do that. The challenge is that you will need to handle the heat if you get it wrong. Content inspiration and creation is an art and a science of revelation, experimentation, and testing. LinkedIn discovers content LinkedIn has been providing a publishing platform for 100 global influencers since 2012, which it expanded to 500 in 2013. Do you have access to LinkedIn’s publishing platform? If you go to your LinkedIn homepage (not your profile page) you will need to look at the “Share an update” box and look for a pencil symbol next to the paper clip.

If that is visible you are ready to publish on Linkedin! This means you can start publishing content including images and links to the 300 million users on LinkedIn. Why should you publish? Here is what my readership split looks like. Here is the summary of my demographic: The Often Forgotten Ingredient for Measuring Content Marketing. Content marketing is now a way of life for B2B businesses.

The Often Forgotten Ingredient for Measuring Content Marketing

It’s one of the primary ways B2B marketers generate and nurture leads, establish thought leadership, build their brands, expand their social following, and engage with and retain customers. If you’re a B2B marketer, this probably isn’t news. We’ve been reading and hearing about the importance of content marketing for years. But it was still good to see the importance of content marketing confirmed in a recent 2013 study by the Content Marketing Institute, which found that 33% of B2B marketing budgets are now allocated to content marketing, which is up from 26% in 2011. Content marketing has certainly arrived. Proving content marketing needs data Good marketing teams are able to show how their content is having a positive impact on the following. Web trafficSEOSocial media followersNewsletter email listsBlog subscribersEmail open and click-through ratesVideo views Show me the money.

LinkedIn Training: 21 Steps To The Perfect LinkedIn Profile. 8 Mistakes Not to Make on LinkedIn LearnVest. What do you do with your LinkedIn profile?

8 Mistakes Not to Make on LinkedIn LearnVest

Do you check it only every once in a while when a connection request comes through? Have you linked it to your Twitter account? Did you never quite remember to sign up in the first place? As much as it's convenient to merge our Facebook, Twitter, Tumblr and Instagram accounts into one large social networking experience, LinkedIn has a special designation: professional networking. And there is a difference between professional and personal networking, according to LinkedIn Career Expert Nicole Williams: "I see the same mistakes over and over! " And, on LinkedIn, those faux pas can damage your career. In fact, data shows that LinkedIn is especially helpful when it comes to landing higher-paying jobs—"informal recruitment" is a favorite of hiring managers aiming to fill positions up there on the payscale.

To see the slides in one long list, click into the slide show and select "list view. "