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Experience maps have become more prominent over the past few years, largely because companies are realizing the interconnectedness of the cross-channel experience. It's becoming increasingly useful to gain insight in order to orchestrate service touchpoints over time and space. But I still see a dearth of quality references. When someone asks me for examples, the only good one I can reference is nForm's published nearly two years ago. However, I believe their importance exceeds their prevalence. I'm often asked what defines a good experience map.
The best products don’t focus on features, they focus on clarity. Problems should be fixed through simple solutions, something you don’t have to configure, maintain, control. The perfect solution needs to be so simple and transparent you forget it’s even there. However, elegantly minimal designs don’t happen by chance. They’re the result of difficult decisions. Whether in the ideation, designing, or the testing phases of projects, UX practitioners have a critical role in restraining the feature sets within our designs to reduce the complexity on projects.
Usability and user experience testing is vital to creating a successful website, and only more so if it’s an e-commerce website, a complex app or another website for which there’s a definite ROI. And running your own user tests to find out how users are interacting with your website and where problems might arise is completely possible. But using one of the many existing tools and services for user testing is a lot easier than creating your own.
You may have heard this story about an elephant: A king brings six men into a dark building. They cannot see anything. The king says to them, "I have bought this animal from the wild lands to the East. It is called an elephant."
Summary: Modern day user experience research methods can now answer a wide range of questions. Knowing when to use each method can be understood by mapping them in 3 key dimensions and across typical product development phases. By Christian Rohrer The field of user experience, is blessed (or cursed) with a very wide range of research methods, ranging from tried-and-true methods such as lab-based usability studies to those that have been more recently developed, such as desirability studies (to measure aesthetic appeal). You can't use the full set of methods on every project, but most design teams benefit from combining insights from multiple research methods.
A model for user experience Click the image for a larger view.
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11 August 2011 Last updated at 07:51 ET The IBM 5150 set the standard and the basic look of the personal computer PCs are going the way of typewriters, vinyl records and vacuum tubes, one of the engineers who worked on the original machine has said.
Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose remaining the same; To entertain, to share common experiences, to teach, and to pass on traditions.
Wouldn’t it be nice if software were intuitive and worked the way you expected? If it adapted to your workflow, rather than forcing you to learn its idiosyncrasies and adapt to its built-in assumptions of how tasks should be completed?
If you’re in a room filled with designers, bring up the topic of whether it’s valuable for a designer to also code. Immediately, the room will divide faster than Moses split the Red Sea.
Jared Spool over at UIE just published an article about “ why the Valley wants designers who can code “.
With more development moving to an Agile process, User Experience and Design (UXD) professionals are faced with the task of adapting their activities, deliverables, and even their own role to an Agile development process.
The Mobile Guild fosters information exchange, Professional development, and networking amongst its members.
Wireframes, your time is up. You’ve served your purpose.