Social Technology Data/Research
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New Data: Canadians embrace social technology
by Josh Bernoff Since we published our 2009 Social Technographics Profile update , Canadians have been hounding me.
Here’s Hard Data for Headlines that Spread on Twitter | Copyblog
Many bloggers already know that Twitter is one of the best ways to drive traffic to your blog. When I talked to Guy Kawasaki about my book , he called the Tweetmeme Retweet button “the most important button on the web,” because of the enormous traffic-driving power it possesses. With one click, any of your readers can spread your post to hundreds or thousands of their followers. As a marketer, I, of course, see this as an opportunity for optimization. When I see a powerful tool, my first impulse is to figure out how to make it even more powerful.
December 10, 2009 While people 65 and older still make up less than 10 percent of the active Internet universe, their numbers are on the rise. In the last five years, the number of seniors actively using the Internet has increased by more than 55 percent, from 11.3 million active users in November 2004 to 17.5 million in November 2009. Among people 65+, the growth of women in the last five years has outpaced the growth of men by 6 percentage points.
Six Million More Seniors Using the Web than Five Years Ago | Nie
Nearly $16 billion has been spent during the first 36 days of the 2009 holiday shopping season, marking a 3% increase vs. the corresponding days last year, according to new data from comScore, Inc., which also found that 28% of US shoppers say social media has influenced their purchases this year.
Social Media Influencing 28% of Shoppers - MarketingVOX
Publications Social Media Is the New Mass Media 12/14/2009
Social media and interactive consumers will take the lead in transforming the multi-screen media landscape in 2010.2010 Predictions
Publications Kid Media Consumption: TV Tops, But Internet Big Dr
Live television is still tops with kids. But when it comes to activities after that, younger kids generally go to DVDs and DVRs, while older kids head to the Internet. Almost half of kids 6-11 use the Internet, versus one-fifth of those ages 2-5.Newspapers Beat Out Web in Coupon Market, For Now - ClickZ
Douglas Quenqua | December 11, 2009 Despite the rapid decline of the newspaper industry, thrifty consumers still turn to Sunday circulars as their primary source of coupons, according to a new study from research firm Borrell Associates. Coupon use in general has gone up 36 percent in the past 12 months -- aided in large part by the recession and changing attitudes toward spending -- and Sunday circulars still account for 70 percent of all coupons clipped, according to the study.
What you can learn from consumers' digital decade
by Josh Bernoff As the decade I call the twenty-oh's ends, think on what a transformational change we have just all witnessed. Our obsession with the latest product from Google or Apple often clouds our recognition of the long-term effects.
Social networking in general, and Facebook in particular, may be getting more popular among older users, but that doesn’t make the No. 1 US social network any less attractive for college students, according to data from Anderson Analytics . The “American College Students Survey” found that not only do the vast majority of US college student Internet users find Facebook cool, more than one-quarter of them rate it their favorite Website of all. That was nearly a 12-point increase over last year, and put Facebook more than 20 points ahead of second-most-popular Google. How students use social networks is just important to marketers as they face that they do visit the sites, and the outlook is positive. Nearly six in 10 female college students learn about products on social networks, along with 44% of males.
Facebook Keeps Its Cool Among College Students - eMarketer
As consumer packaged goods (CPG) brands lose share to less-expensive store brands, marketers are focusing on methods to secure lifelong brand loyalty in a bid to acquire new customers and retain lifelong customers. The insights gleaned from their online relationship marketing efforts often guide product development, marketing communications and retail promotion strategies. CPG marketers’ online relationship marketing tools include weekly e-mails, coupon offers, rewards programs and sweepstakes. Social media platforms help to build buzz for product launches, drive trial and test marketing messages. “These efforts strengthen brand loyalty among existing customers, build affinity with consumers who frequently switch brands and entice defectors back into the fold,” according to the new eMarketer report, “ CPG Marketers Deploy Online Loyalty Programs .”
Securing Brand Loyalty Through Relationship Marketing - eMarkete
People who spend the most time online are in fact the most educated claims a recent report from Eurostat .
Report: The Most Active Online Are The Most Educated.
While social media users may not find social sites quite as trustworthy as traditional sources of news, according to research from Crowd Science they do see it as an important communications medium—for better and for worse. Users want to be heard. Overall, 45% reported liking when others notice them—leading some to stretch the truth or reveal too much personal information. Young people were especially vulnerable to activities that might haunt them later.