23+ Essential Facebook Page Applications to Improve Fans Engagement in 2012. Greetings and Happy New Year! To kick off 2012, some of you may think of giving your Facebook Page a facelift. There may be some features you wish to add such as custom iframe tabs with fan gate option or ideas to encourage fans engagement on your Page. If you do, you’ve come to the right place! Every year I will compile a list of cost-effective facebook apps you can use not only to improve your fans engagement but hopefully enhance your brand visibility at the same time. This review is based on my personal opinion only and has nothing to do with affiliation or app sponsorship whatsoever.
To Encourage Fans Participation and File Sharing: #1 FriendCard FriendCard is a smart way to make your brand go viral by allowing fans to send customizable branded greeting cards to their friends. . #2 Coupon for Pages What can be more exciting to offer fans some great deals on your Page? (Note: Transform the Coupon tab into a fan-gating tab to entice new ‘Likes’) #3 File Sharing #4 Scribd for Pages #5 PDF Tab. 5 Ways to Boost Your Digital Media Career in 2012. Hanson Hosein is the Director of the Master of Communication in Digital Media at the University of Washington.
He’s written Storyteller Uprising: Trust & Persuasion in the Digital Age, and the host of Four Peaks on UWTV and has advised Microsoft, CVS Caremark and MasterCard on digital media storytelling strategies. As 2011 comes to a close, the economic situation remains bleak. Usually, graduate school applications rise during a depressed job market, but the ongoing uncertainty has discouraged some potential students from pursuing a graduate degree — MBA applications are down 10%, according to The Wall Street Journal.
Yet with the rise of social media and the rapid advance of technology — particularly mobile — there’s increased interest in more specialized graduate programs that give priority to certain skills and strategies. The U.S. Bureau of Labor Statistics predicts that by 2018, more than 1.2 million new science, technology, engineering and math-related jobs will open up. 1. 2. 3. Facebook Timeline: The Complete Guide. On Facebook? Like the Mashable Facebook page and check out our favorite articles covering social media, tech news, and digital culture! Facebook Timeline has been on the back burner for months now, after it was first announced at the company's f8 conference in September.
Despite much delay, it is finally rolling out to the public, starting with New Zealand. That means it's only a matter of days before it comes to you, so brace your News Feed, because the fans and protestors are coming in full-force. New Features The new features are significantly different than any other upgrade to Facebook before. If you haven't already received an invite to Timeline, and don't want to wait any longer, you can enable it now in eight simple steps. Timeline was supposed to be released to the public in September. What to Do With Your New Timeline So, if or when your Facebook Timeline is activated, what exactly should you do with it?
What does all of this mean for Facebook's more than 800 million users? FAN Ladder. Social Networking Lessons of 2011. I like to call 2011 "The Year of Social Media. " Small businesses, franchises, nonprofits and entrepreneurs all got into the social-media game -- throwing spaghetti against the wall to see what stuck. To many, it probably seemed a chaotic mess of apps and gadgets flooding the market. Businesses had a lot of options to try to connect with customers, and some clear lessons emerged from the chaos. 1.
Loyal customers are your best channel to new business.A lot of marketing energy is spent on branching out to find new customers. That's fantastic and necessary. What 2011 showed us, though, is that a loyal customer is still your best customer and ultimately your least expensive path to new customers. Related: 5 Ways to Show Customers You Care Your raving fans share your enthusiasm when they "like" your page, retweet your post or click the social share button on your e-newsletter. 2. Participate in conversations with your customers. 3. Related: Three Ways to Spark Engaging Social Conversations 4. LinkedIn Unveils Dashboard for Groups Statistics. LinkedIn has unveiled a new Group Statistics dashboard that allows group admins to drill down into the demographics and growth of their groups.
The new dashboard, as CEO Jeff Weiner describes it on Twitter, turns relevant information about each group into an infographic-style display. This information is summarized on a dashboard, but can also be broken down in three areas: "Demographics", "Growth" and "Activity". "We’ve designed each infographic view to highlight the most important signals you’ll need to help you understand your group better," LinkedIn Data Visualization Designer Anita Lillie noted in a post on the LinkedIn blog. Let's use the Fans of Mashable group as an example. The Group Statistics dashboard also illustrates the group's growth, displays how many new members the group has gained in the last week and shows a graph of the group's week-over-week growth. The business-oriented social network has been placing a greater emphasis on its Groups feature in recent months.
Dashboard - Buffer. Beyond Facebook - Do We Really Know What Social Business Means? 12 Most Enchanting Features of Google+ | How to manage your online real-time existence. David Rowan Editor of Wired magazine I write The Digital Life, a monthly tech column in our sister Conde Nast magazine, GQ. This is my column from last month's issue (dated July). To subscribe to GQ, click here. Frustrated at never getting anywhere near inbox zero? The good news is that email's on the way out. 7 Ways Google+ Users Are Getting More Out of Their Circles. Using Google+? Add Mashable to your circles. You'll get the latest about new Google+ features and tips and tricks for using the platform as well as top social media and technology news. Organizing your circles in Google+ can be the most confusing part of the new social network. Yet people are learning to embrace and even optimize their circles for better productivity, filtering and privacy. We spoke with some Google+ mavericks about how they've corralled their circles to be more effective.
Below, they share their clever tricks and best practices so you can learn from both their mistakes and their successes. 1. Technology writer +Mike Elgan will directly address people that circled him. 2. +Steve Rubel, EVP/Global Strategy and Insights for Edelman has organized his circles to focus on early adopters and thus access valuable feedback and information. 3. Many Google+ early adopters are curious about their followers. 4. 5. 6. 7. 40 Essential Google+ Resources. The Surprising (Content) Future of Google+ Google+: The Complete Guide. Using Google+? Add Mashable to your circles. You'll get the latest about new Google+ features and tips and tricks for using the platform as well as top social media and technology news.
Guide updated January 18, 2012 Google+: It's the hot social network on the block. In just a few months, Google's competitor to Facebook and Twitter has amassed more than 40 million users, and its growth hasn't stopped. It's become a hotbed for early adopters, tech luminaries, marketers and businesses around the world. Google+, however, isn't the easiest thing to understand. A recent change new and old Google+ users should take note of is Search Across Your World launched on Jan. 10, 2012. Now Google can pull search results from your Google+ friends and material from other Google+ users whom you don't follow who have related content labeled public. We decided to dig into every aspect of Google+, from Hangouts to Circles, from Google+ Pages to what's next for Google's social network.
What Is Google+? Profile. Tips and Tricks. How Do I Reactivate my Facebook Account? Has your Facebook account suddenly been disabled? Don't worry, it can happen to anyone (even celebrities like Roger Ebert), and it can usually be fixed with a little effort and a careful approach. First, you should get acquainted with Facebook's Statement of Rights & Responsibilities.
We know, it's a long document but it contains important guidelines on what you should and shouldn't do on the world's biggest social network. Why Was My Account Disabled? Often, the reason your account was disabled is an inappropriate photo you've posted — nudity of any sort is a big no-no on Facebook. Hateful comments are also frowned upon, as is impersonating others, using fake names and unsolicited contact with other users for the purpose of "harassment, advertising, promoting, dating, or other inappropriate conduct. " Your account may also have been blocked. 6 New & Innovative Social Media Campaigns to Learn From. We're always on the lookout for innovative social media campaigns at Mashable. This week we scoured the web and our Twitter feeds to find some of the most interesting campaigns out there. From utilizing online video in an inventive way to creating a unique presence on Facebook, these six social media campaigns are some of the most original pieces of work as of late.
Let us know about your favorite recent social media campaigns in the comments below. 1. Intel: Targeting a Digitally Savvy Audience Ad agency Amsterdam Worldwide unveiled the first in a series of blogger films, called “Visual Life,” for technology brand Intel back in January 2011. The first video of the series documented the work of fashion blogger and photographer Scott Schumann, The Sartorialist. The video went viral when it was embedded on The Sartorialist blog, but also gained a lot of views from Facebook, The Cool Hunter and mobile devices. 2. 3. 4. 5. Facebook fan acquisition is Samsung's key goal with this campaign. 6. Social Media Strategy-50 Articles to Expand Your Perspective. At its core, The Brainzooming Group helps organizations become more successful by rapidly expanding the range of strategic options they consider. We then help them prioritize and plan for implementing the strongest alternative.
Since many organizations are challenged right now in determining what social networking means for them, we’re doing lots of work on social media strategy. We apply our strategy development methodology to social media to help clients get a quick handle on smart moves into social business. How quick? That’s what we want to hear! Adapting the Brainzooming methodology more specifically to social media strategy has triggered a lot of development and writing in this area. You won’t find an article on “How Do I Set up a Facebook Page” for my business.
What you will discover are very adaptable principles on how social media can work (or work harder and better) for your organization and its audiences. Core Strategy Social Media Metrics and ROI Social Media Listening. Twitter Officially Switches: R.I.P. Old Twitter, Long Live #NewTwitter. Google+ Tips & Tricks: 10 More Ways To Make the Most of Your Account. How Big Is the "Social Discovery" Opportunity? - Liz Gannes - Social. Want to keep up with family, friends and high-school acquaintances? Want to find the love of your life? Or maybe just someone to hook up with? There are lots of Web sites for that. But what if you want to meet someone new, with whom you might share common interests or perhaps a location? But they do exist. These include quite a few “pivoted” social networks, such as Tagged and MyYearbook, which tried to compete with Facebook and Myspace and moved to a different niche, as well as sites with more of a flirting orientation, like Badoo.
Some of these sites are already quite popular. However, at least to my eye, many of the existing sites seem a bit cutesy and cheap-looking — not necessarily as clean and well-lit as alternatives like Facebook and Google+. The sites do have different demographics from each other. What unites social discovery sites is they are free and they have an underlying open social network. “I think that’s probably a very U.S., North American phrase,” he said. 7 Ways to Get Noticed on Facebook With Facebook News Feed Optimization | Social Media Examiner. Social Good Summit Recap: Good News & Shocking Stats - Day 1. The first day of Mashable's Social Good Summit has come to a close. Here's where we discuss what was announced, explore the areas where social good can improve, and reveal some shocking stats. There were some great highlights from Day One, which we've summed up for you here.
If you're interested in following what's happening at the Summit, be sure to join us online at our livestream. The Good News & What Was Announced Ted Turner took the stage at 1 p.m. to talk about Next Generation Leadership. His words of advice? "Early to bed, early to rise. Though only half-joking, Turner offered some more choice words which he received from Jacques Cousteau: "Even if we don't know if we're going to make it, what else can men of good consciousness do but fight into the bitter end...
Another bright spot was a panel featuring philanthropist Monique Coleman and UN Under-Secretary-General Valerie Amos. Howard W. Where We Need to Improve Shocking Stats Quote of the Day Preview of the Summit Event Details. LinkedIn's New Features - a Lot Like Facebook & Twitter with More Opportunities for Marketers. Earlier this week I told you how LinkedIn Is About To Up The Ante For Marketers And Brands. Well the changes were announced and as expected the big change was to the "Follow Company" feature that now surely looks a lot like Twitter and Facebook. Let's say you're a company.
Well not literally, that would be painful but figuratively. You're a company and you have your obligatory Facebook and Twitter accounts (and you're waiting on the Google+ to follow suit) and you post status updates, links, articles, photos, etc., to your (hopefully) legion of fans. Meanwhile over on LinkedIn your company profile is fairly bland. Well not any more... Thanks to the aforementioned changes, admins of company profiles on LinkedIn can post real, honest-to-goodness status updates and actually include a link! So just as your company or your brand gets more exposure when one of your fans or followers share something via Facebook or Twitter to their followers/their network, the same will hold true for LinkedIn. How to Optimize 7 Popular Social Media Profiles for SEO. If you want to strengthen your personal or business brand’s visibility, then one of the top things you will want is to have strong social media profiles that rank in the top results for your name along with your website and blog.
Having a strong online reputation that is comprised of nothing but content that highlights the best about your personal or business brand will allow you to keep undesirable results at bay, such as bad online reviews or mentions. You’ve probably read lots of posts talking about how to properly optimize your social media profiles for search, and they’ve probably all sounded a little like this.
Be active – Yes, this is true. Just like Google loves regularly updated blogs and websites, they equally love regularly updated social profiles. While these are great tips for your overall social media strategy, they are not the end all of SEO for your social network profiles. Quick and Dirty Onsite SEO 101 But what if you don’t care about the SEO? Google+ Profiles.
Water.org - Strategic Thinking on Social Media Automation. 50 Quick, Dirty, and Cheap Ways to Improve Your Social Media Presence - Social Media Zone | Social Media Zone.