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I have mentioned on this blog that I was not a fan of the mobile location network applications like BrightKite , FourSquare, Gowalla and others. My thinking was that posting my location to various services had no purpose. The highly connected early adopters love these applications because they never know who may be near by to grab a drink with. I am not highly connected, and I do not live near a lot of early adopters, so there was no real benefit for people like me, or consumers either.
— Aloqa and Skyhook Wireless today announced that the companies have teamed up to power location information on Aloqa’s mobile application. Skyhook Wireless’ patented Wi-Fi positioning system and hybrid positioning system XPS will be integrated with the Aloqa application in order to provide the location of friends and favorite places nearby. The Aloqa application proactively notifies the user of places, events or friends in close proximity using their preferences and social network relationships. Aloqa users get real time alerts of dynamically changing content around them like movies, concerts, and when Facebook friends are nearby.
Yana Paskova for The New York Times Becca Schepps and Matt Sorrell use the social networking service Foursquare on their phones. At first glance, Foursquare , the location-based mobile application capturing the fancy of hip, young urbanites, is a fun bar game that lets users compete for points and badges for going out at night. But dig a little deeper, and the service, which I just profiled in The New York Times , is also a handy, user-generated city guide.
BART partners with location-based service Foursquare to encourage transit ridership Bay Area Rapid Transit has become the first transit agency to partner with the location-based mobile network Foursquare , with the goal of encouraging public transit use. Foursquare combines social networking elements with game mechanics, urging users to explore neighborhoods and recommend places to others. You can check in from different venues and earn badges and points for doing different types of things – like a "gym rat" badge if you check in 10 times at a gym during a 30-day period. As part of the partnership with BART, Foursquare will offer a BART-themed badge that can be unlocked by regular riders of BART, which provides train service in the San Francisco Bay Area. BART will award $25 promotional tickets each month for the next three months to riders chosen at random from all the riders who have logged Foursquare check-ins at BART stations, starting in November.
The Hungry Garden is a blog-enabled map and search engine that allows anyone, anywhere in the world to "own" a geographical address as recognized by Google Maps. At a location users can create one or more blogs about a variety of subjects (called channels) and share their location and content with friends and neighbors. It's free, easy-to-use and only takes moments to sign-up with immediate access to all features. GeoSocial Network Software With Hungry Garden you can restrict access to your content to other users that have set their location within a specified geographic radius in miles of your location.
Imagine a world where you sit at your computer and you never go outside. Where you never see another human being. This is the world that sites like Google and Facebook want you to live in. Though they’d never admit to such a thing, the reasoning should be obvious: The longer you’re at your computer, the more time you’re spending on their sites. The more time your spending on their sites, the more ads you’re being served.
In a new article in trade magazine Nation’s Restaurant News, Foursquare ‘s Tristan Walker (at right, who is making business development waves with deals with Zagat, Bravo and others) reveals a few very interesting tidbits about how Foursquare is working to cater to restaurant owners (excuse the pun). Restaurant Analytics Dashboard Testing The most revealing statement is a confirmation that 30 hand-picked restaurants are alpha-testing, “an analytics dashboard for Foursquare, where [restaurant] owners can pay to create custom offers and badges.” Walker goes on to say, “All of them [restaurant owners] care about two things: retention and acquisition. We help with acquisition by letting you see who comes in where, when, and where they go before and after they stop in.”