Social Media

10 Social Media Secrets from the Social Scientist. There are some secrets regarding social media that I’d like to share.

I’m a bit of a hard-core social media user and I’ve been doing web and content development for many years now. Because I have been online for a very long time (pre-graphical Web), I am pretty attuned to what constitutes authentic and cooperative behavior online. There are things that set apart the altruistic contributor (check out this cool thing!) , for instance, from the self-serving ones (buy my stuff!). Is Facebook the next Google? Is Facebook’s IPO about to burst the social media bubble?

In its first week as a publicly traded company, Facebook has gone from the most anticipated IPO of the last few years, to an almost outcast, as more news emerge on the days leading to its IPO. For the past few weeks, I have been poring over Facebook’s S-1 and Google’s S-1 and annual reports from the past few years. Why, may you ask? The Billion-Dollar Social Media Question - Rita McGrath. By Rita McGrath | 1:28 PM May 21, 2012 The Facebook IPO has ignited a predictable frenzy.

It’s certainly true that social media have profoundly changed the way we interact, find information, and network — but the billion-dollar question is whether all this activity is going to generate solid economic returns. The conversation about the business model behind sites such as Facebook, Twitter, LinkedIn, and Pinterest reminds me of the conversations that took place during the 1990s tech bubble. There is the same faith that, if we can just get a new technology adopted, the business model will follow. People also seem to be obsessed with the number of users, which reminds me eerily of the lust for “eyeballs” that characterized the first wave of Internet-based companies.

The Future of Social Networks. The future of social networks Lots of changes going on in social networks — the Facebook IPO on Friday (and subsequent 11% drop in share price on Monday), Lawsuits filed against Google (Antitrust) and Facebook (Privacy), new social platforms, including Pinterest further fragment the social landscape, and advertisers grow increasingly skittish about paying for online ads without more tangible support for their effectiveness.

This begs the question of whether these social networks will remain viable. Pinterest for Business. Pinterest is the 'new' kid on the block, it hasn't been around for long. In fact, it only came on the scene in early 2010, but it has since made a huge and extremely rapid growth reaching nearly 12 million viewers! Just one year later it was reported in Time magazine as one of the top 50 websites. Not bad going to say that it's only run, apparently, by a handful of people. How to be a good influencer.

50 Business Professors You Should Follow on Twitter. College professors are not all old, stuffy windbags.

Many of them are youngish professionals who are embracing social media as a way to interact with students and colleagues and keep up with trends in their fields. Here are 50 business profs with Twitter feeds worth following. The Twitter All-Stars These tweeters have recorded a massive number of tweets and usually tweet multiple times each day. Craig Froehle: At 21,000 tweets and counting, this prof at the University of Cincinnati and self-described “technology junkie” is a Twitter power-user.Shashi Bellamkonda: Mr.

[Infographie] Marketing sur Facebook, un pari risqué! Une très belle infographie publiée par la société Abine spécialisée dans la gestion de la vie privée souligne comment notre vie privée l’est de moins en moins sur Internet et en particulier sur un réseau social tel que Facebook.

Je m’interroge ainsi sur la pertinence de faire du marketing sur Facebook et ce en particulier sur une cible B2B. En effet, qui a envie de partager ses photos de vacances avec ses clients ou ses fournisseurs? Over 100 Incredible Infographic Tools and Resources (Categorized) This post is #6 in DailyTekk’s famous Top 100 series which explores the best startups, gadgets, apps, websites and services in a given category.

Total items listed: 112. Time to compile: 8+ hours. Follow @DailyTekk on Twitter to make sure you don’t miss a week! The Sociology of New Media. The media industry has completely transformed in the last decade.

While traditional media such as TV and print are regarded as evergreen, they no longer rule the roost in the marketing world. Putting Facebook in Perspective - Mark Bonchek. By Mark Bonchek | 3:12 PM May 16, 2012.

Cinq conseils pour gérer un compte Twitter entreprise. Building a Great Social Media Team. Social Media: The Final Frontier of Integrated Marketing Strategies. As technology has rapidly progressed over recent years it has become increasingly difficult to boldly go where no one has gone before; in marketing terms anyway.

Almost every conceivable digital strategy has been considered at great length, and the lion’s share of those concepts have been thrust into the public domain to see what sort of success they can generate for their creators. Two key factors have contributed to the rise of digital marketing; the unparalleled size of the marketer’s target audience and the relatively low level of investment needed to be able to reach that audience. Social Media (SM) is a prime example of this; it doesn’t cost a penny to start using SM outlets like Twitter, Facebook and LinkedIn. Socially speaking, mediums like these are vessels to connect with friends, family and associates, past and present. From a marketing perspective though, they give the end-user an opportunity to engage with and target a potential audience of millions.