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Why should you worry what people say about you or your brand online? You’re already doing an awesome job for your clients, people who know you professionally and personally recognize you run a terrific company, right? Do you use user reviews / local search sites such as Epinion, Yelp etc? Why do you use them?
Apple is a cult brand. It’s the world’s most valuable technology company and has produced some of the bestselling products in the technology industry. Have you ever wondered what makes Apple customers loyalty one of the best, if not the best, in the world – is it great products, brand affinity, a lethal marketing team or a combination of those factors? In my opinion, Apple is perhaps the best example of how brand affinity can boost a company’s customer loyalty in an unparalleled manner. Whether it’s the iPod, the iPhone or the Apple iPad, each of Apple’s iBrand products have been a phenomenal success. Here are a few valuable business lessons on how to increase customer loyalty with brand affinity.
As the world braces for Facebook's earthshaking IPO, a new AP-CNBC poll suggests that most Americans don't trust Facebook and are not optimistic about the company's future. In question after question, participants expressed concerns about privacy, the ads, the stock price, the ability of CEO Mark Zuckerberg, and the very idea that Facebook will hold their attention over the long haul. Even as the company made the decision to raise the share price for its IPO amid overwhelming demand, the poll raises series questions about the ability of the company to continue making money at such a furious pace. More than 80 percent of the respondents say they've never clicked on a Facebook ad and more than half say they wouldn't feel safe buying goods or services through the site. Nearly 60 percent say they don't trust Facebook to keep their personal information private and the overall favorability of the company lags far behind Google, Apple, and even Microsoft.
L’analyse du paysage du brand content révèle différents degrés d’autonomie entre le contenu et l’univers de la marque. Voici une typologie en 4 catégories. Par Daniel Bô.