
social media
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Speaker Slides & Video: Web 2.0 Expo San Francisco 2010 - Co-produced by UBM TechWeb & O'Reilly Conferences, May 03 - 06, 2010, San Francisco, CA
The Future of Social & Digital Marketing? You Tell Me. - Lauren Cooney's Reality Check
Over the past few weeks I've been digging into a plethora of new digital marketing and social media tools. No longer can we look at a "Share this on Facebook/Twitter" button on a web page and think we're really going social - with the new tools and technologies out there we're not. Digital and Social Marketing has grown exponentially in the past few years, and even as I look back at some of my posts on Web 2.0 (From my " Why do I Twitter " post in 2008 to my Web 2.0 Predictions post) newly available technologies have really pushed social and digital to a new level. When I was working with Anant Jhingran over at IBM in Information Management, one of the things we constantly thought about was how the Semantic Web and Web 3.0 were going to affect the social, digital, and development landscape. Surprisingly enough, this was in 2007 and now these practices and principles are now just coming to fruition.Global Publics Embrace Social Networking | Pew Global Attitudes Project
This is part of a Pew Research Center series of reports exploring the behaviors, values and opinions of the teens and twenty-somethings that make up the Millennial Generation Since 2006, blogging has fallen among teens and young adults while simultaneously rising among older adults. As the tools and technology embedded in social networking websites change, and use of the sites continues to grow, youth may be exchanging ‘macro-blogging' for micro-blogging with status updates. This decline is also reflected in the lower incidence of teen commenting on blogs within social networking websites; 52% of teen social network users report commenting on friends' blogs, down from the 76% who did so in 2006. By comparison, the prevalence of blogging within the overall adult internet population has remained steady in recent years.

