Speaker Slides & Video. Designing a reputation system is hard. Do it right, and you're likely to draw from disciplines as disparate as computer science, sociology, user experience design and behavioral economics. Do it wrong, and you could wreak horrible downstream effects on the morale, motivations and mindset of your community. The iPhone has captured the hearts & minds of mobile OS designers. Bess Ho leads you through a fast-paced session designed to review the art & science of the iPhone App and how similar techniques can be used for Android, Palm and other OSes. Learn the underlying foundation of Objective-C & Model-View-Controller (MVC). Kevin Lynch of Adobe Systems Inc. in conversation with Web 2.0 Expo SF program chair, Brady Forrest. Paul Buchheit of Facebook in conversation with Web 2.0 Expo SF program chair, Sarah Milstein. Freemium has become one of the hottest business models among start-ups, and its providers are searching for the best way to measure and optimize business performance.
The Future of Social & Digital Marketing? You Tell Me. - Lauren Cooney's Reality Check. Over the past few weeks I've been digging into a plethora of new digital marketing and social media tools. No longer can we look at a "Share this on Facebook/Twitter" button on a web page and think we're really going social - with the new tools and technologies out there we're not. Digital and Social Marketing has grown exponentially in the past few years, and even as I look back at some of my posts on Web 2.0 (From my "Why do I Twitter" post in 2008 to my Web 2.0 Predictions post) newly available technologies have really pushed social and digital to a new level.
When I was working with Anant Jhingran over at IBM in Information Management, one of the things we constantly thought about was how the Semantic Web and Web 3.0 were going to affect the social, digital, and development landscape. Surprisingly enough, this was in 2007 and now these practices and principles are now just coming to fruition. In no particular order: (2) No more guess-work needed. Global Publics Embrace Social Networking. Computer and Cell Phone Usage Up Around the World Although still a relatively young technology, social networking is already a global phenomenon.
In regions around the world – and in countries with varying levels of economic development – people who use the internet are using it for social networking. And this is particularly true of young people. Meanwhile, other forms of technology are also increasingly popular across the globe. Cell phone ownership and computer usage have grown significantly over the last three years, and they have risen dramatically since 2002. While social networking has spread globally, it is particularly widespread in the country where it began.
The survey finds three countries close behind the United States in social network usage: in Poland (43%), Britain (43%) and South Korea (40%), at least four-in-ten adults say they use such sites. Among the 22 countries polled, social networking is least prevalent in Indonesia (6%) and Pakistan (3%). Technology Trends. Hibe. The Real Life Social Network v2. Social Media & Mobile Internet Use Among Teens and Young Adults. By Amanda Lenhart, Kristen Purcell, Aaron Smith and Kathryn Zickuhr Overview Since 2006, blogging has dropped among teens and young adults while simultaneously rising among older adults. As the tools and technology embedded in social networking sites change, and use of the sites continues to grow, youth may be exchanging ‘macro-blogging’ for microblogging with status updates.
Blogging has declined in popularity among both teens and young adults since 2006. Blog commenting has also dropped among teens. 14% of online teens now say they blog, down from 28% of teen internet users in 2006.This decline is also reflected in the lower incidence of teen commenting on blogs within social networking websites; 52% of teen social network users report commenting on friends’ blogs, down from the 76% who did so in 2006.By comparison, the prevalence of blogging within the overall adult internet population has remained steady in recent years. Teens are not using Twitter in large numbers. The data behind The Real Life Social Network – Are you thinking inside out? Many people have asked me about some of the references for my Real Life Social Network talk . So here they are. I’m truly standing on the shoulders of others. For the most part, I’ve taken other people’s research and synthesized it, looking for patterns and trying to figure out how it all relates together.
I hope the links here inspire you as much as they have inspired me. Mapping people’s real life social networks. I published a research paper in 2007 that detailed an early version of this process. The magic number 150. Strong and Weak ties Wikipedia provides a good overview of the research literature on strong and weak ties. We have a small number of strong ties In their book Connected , Nicholas Christakis and James Fowler describe one study they conducted with 3,000 Americans. Average number of friends on Facebook Various research shows that the average number of Facebook friends ranges from 120 to 180. Influence For an introduction to cognitive biases, see this Wikipedia article .