CUSTOMER-MADE | Co-creation, user-generated content, DIY advertising and more! CUSTOMER-MADE: time to tap into THE GLOBAL BRAIN! Last updated: May 2006 | Let’s get this out of the way once and for all: trends are not one-off coining affairs. Some trends are worth tracking for years and years, especially if they represent a radically new definition of what constitutes value to consumers. INFOLUST is one of them. So is GENERATION C. And from a business and innovation angle, we’d like to argue that the CUSTOMER-MADE trend, co-creating with your customers, is the most important one to watch. Not because everything has to or will be co-created in the future, but because tapping into the collective experiences, skills and ingenuity of hundreds of millions of consumers around the world is a complete departure from the inward looking, producer- versus-consumer innovation model so common to corporations around the world.
Consider any or all of the following: Status: people love to be seen, love to show off their creative skills and thinking. What about automotive? How does Happy Spotting work? Userfarm - The Videomakers Network. eYeka Europe & USA - The co-creation community. Video contests, animation contests, design contests for filmmakers, animators, graphic designers, and creators.