42 Entertainment -Los Angeles Times "Why So Serious?" was designed as a 360° alternate reality experience that played out over 15 months leading up to the release of The Dark Knight. Spilling out over a multitude of different platforms, this deep immersive campaign recruited the audience to become real citizens of Gotham City. Over 11 million unique participants in over 75 countries fueled the rise of the Joker as henchmen, campaigned for Harvey Dent to get elected as District Attorney, and even took the law into their own hands by becoming copycat Batman vigilantes.
No April Foolin': Amazon Dash Button Leapfrogs the Shopping List - brandchannel: The shopper path-to-purchase just got shorter—a lot shorter. In a move that may smack of being an early April Fool’s prank (it’s not), Amazon today announced the Dash Button as a product replenishment system to Prime Members, which enables instant re-ordering of many of life’s simple needs. The branded widgets work with 255 products from 18 brands, including Tide detergent, Keurig cups, Olay face cream, Huggies diapers, Bounty paper towels, Gillette Fusion shaving products and anything else that can typically trigger a trip to the store now can be ordered with the push of a button. Place the gadget close to the shelf where you keep the items, push the button when you feel you are running low, and Amazon sends your phone an alert to place the order with your Amazon app. Initial players in the Dash Button program are CPG giants like P&G, Clorox, Kimberly-Clark and Kraft.
Co-creation, user-generated content, DIY advertising and more! CUSTOMER-MADE: time to tap into THE GLOBAL BRAIN! Last updated: May 2006 | Let’s get this out of the way once and for all: trends are not one-off coining affairs. Some trends are worth tracking for years and years, especially if they represent a radically new definition of what constitutes value to consumers. INFOLUST is one of them. So is GENERATION C. Design Kit The Field Guide to Human-Centered Design A step-by-step guide that will get you solving problems like a designer. By IDEO.org About this Resource At IDEO.org, part of our mission is to spread human-centered design to social sector practitioners around the world.
State of Mobile Commerce Q1 2015 Mobile adoption continues to grow like a weed. Globally, mobile now accounts for 34% of eCommerce transactions. Criteo has analyzed individual transaction data covering approximately $160 billion of annual sales across 3,000 online retailers and travel advertisers to uncover the latest trends in mobile shopping in the US and globally. Download the full report as slides Specifically, readers will learn how:
40 Seriously Funny Print Ads Print adverts need to get a message across with a single image and without the recourse of interactivity that we find today on the Internet. As interactive media expands, attention spans are getting shorter and shorter every day. For any company trying to get their product or service out in print format, the task is ever more challenging and difficult. Humorous ads remain one of the few effective ways to engage an audience in a very saturated advertising market.
How to Redefine Customer Loyalty With Churn Analysis To brand marketers, fostering brand loyalty is a major objective. It’s a commonly held belief that the loyal customer is a brand’s greatest asset—worth far more than the brand switcher, both in terms of the premium prices that they will pay and the marketer’s ability to maintain a stable sales base. However, often marketers assume that an unchanging share of market implies stability in consumers’ brand purchasing habits. Beneath the surface of stable sales, a given brand may—or may not—be experiencing significant churn in terms of who is buying from one purchase occasion to the next. “Churn” is the percentage of a customer base that is continually moving out of a brand franchise in favor of another brand, or moving in from another brand to yours.
White Ribbon Breaking the Silence Schools Program White Ribbon White Ribbon Breaking the Silence Schools Program Breaking the Silence is an award-winning professional learning initiative for principals and teachers that provides foundational knowledge, tools and strategies to implement respectful relationships and domestic violence education programs in schools. Building on existing initiatives The program supports schools to bring about a commitment to stop violence against women. The Fantastic Flying Books of Mr. Morris Lessmore for iPad - Digital Storytime's Review The only app to win an Academy Award! The Fantastic Flying Books of Mr. Morris Lessmore was a short animated film released to critical acclaim in 2010. The gorgeous film comes to life in this digital book app in a way that might even top the film's reception. It's just that amazing, giving the reader an immersive experience that makes other book apps with 'Wow' factor pale by comparison. Developers should be warned that the team at Moonbot Studios has just raised the bar.
Upcycled MacBook Sleeve by Presso Design Presso Design adds Italian leather to coffee sacks for a rustic but luxurious laptop carrier Brother-and-sister team Andras and Kata of Presso Design turn burlap coffee sacks into laptop sleeves with a business model that celebrates fine design with environmental responsibility. Burlap coffee sacks are typically used once when the coffee producer ships the beans to a distributor or roaster, then discarded when empty rather than returned for additional use. Presso Design buys the abandoned bags in bulk, then combines them with Italian leather to create the laptop sleeves.
Enterprising Women Enterprising WomenTelevision Fandom and the Creation of Popular Myth Camille Bacon-Smith 352 pages | 6 x 9 | 35 illus. April Fool's Day ad round-up April Fool's Day: Mini rolls out OOH ad Mini "coalition" by Iris Mini’s April Fool’s contender is an out door poster ad showing its iconic car painted in green, red, blue, yellow and purple to reflect the colours of the main political parties. The ad says: "The new Mini coalition. Coming May 2015. (Colours may vary.)"