Digital marketing strategy advice - Smart Insights Digital Marketing. The Difference Between UX and UI: Subtleties Explained in Cereal. Digital Wooorld.
Mobile Banking On The Rise, Users Twice As Likely To Do Their Banking On A Tablet. Gone are the days of walking into a bank with your passbook and having your deposit stamped and recorded. Technology and the advent of online banking has eliminated the need to shuffle through the mouse maze line of your local banking institution and has replaced our favorite smiling teller with bright LED screens and Helvetica font. Online banking is a major convenience that saves us time and allows us to stay in our pajamas that much longer.
Online banking has slowly migrated onto our mobile devices with almost every major banking institution now offering a mobile app and despite fears surrounding security, over 30 million Americans accessed their bank via a smartphone or tablet. Interestingly enough, users are more likely to do their banking on a tablet rather than a mobile phone. The Javeli Strategy & Research also found that: How about you, do you prefer to do your mobile banking on a tablet? Do you favor a tablet optimized app over the browser? Related. Where the Worlds Data is Storage? Sorry, We’re Closed: The Rise of Digital Darwinism. InShare370 I am not a social media expert and my new book, The End of Business as Usual, is not about Social Media. If you’re looking for the Top 10 ways your business can succeed on Facebook or Twitter, secrets to attracting more followers or likes, creating viral videos, or the best practices for creating infographics that over simplify the complex world of business, save your money.
There is no shortage of useful books and resources out there. Don’t get me wrong. The reality is that most executives don’t use social networks. But make no mistake, this is as much a technology revolution as it is a series of real world revolutions that have and will continue to spring up in front of governments, businesses, and anywhere else it takes to be heard and bring about change. Occupy: Madrid, Spain A recent advertisement produced by Babson College cited a rather humbling statistic: “Over 40 percent of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.” The Rise of Smart Mobile Services (Not Apps!) Editor’s note: Saar Gur is a general partner at Charles River Ventures. Follow him on Twitter @saarsaar. A new generation of Smart Mobile Services is coming. We don’t need to wait for Google Glasses to build the next generation of world-changing consumer services.
Many of the enabling features for these services exist in our smartphones today. What do I mean by a Service versus an App? Well, most mobile app developers have built their user experiences to look a lot like a desktop application jammed on a phone. I am either in it, or it is off. What do I mean by “Smart”? “Smart” means understanding a user and understanding their physical and mental state. Smart services will process user information in the background to make accurate predictions around real-time user intention and will offer suggestions, results and different user interfaces/interactions based on their prediction of state.
Very few apps today do any processing to figure out the context and state of the user. Concerns about the future of our wired society. Best Practices in Writing Email Subject Lines. Best Practices in Writing Email Subject Lines The best email subject lines are short, descriptive and provide the reader with a reason to explore your message further. Trying to stand out in the inbox, by using splashy or cheesy phrases, will invariably result in your email being ignored. In short, the conclusion of MailChimp's second email subject line study echoes our previous study - keep your subject lines simple and to the point. For this study, MailChimp analyzed the open rates for over 200 million emails. Three Words to Avoid An unexpected discovery in our analysis was the negative impact of three innocent words.
Localization Helps Another finding: personalization, such as including a recipient's first name or last name, doesn't significantly improve open rates. Newsletter Half Life Newsletters tend to start with high open rates, but all experience some reduction in time. Subject Line Length The From Line The From information can be as important as the subject line. Promotional Emails.