Social Business As Usual « Dachis Group Collaboratory. Last week, I was sitting in a meeting of executives to discuss social business.
Seated next to me was a man who had a lot on his mind – Greg Creed, President of Taco Bell. The discussion in that room was of course proprietary and not a matter for rebroadcast. But what happened afterwards in the public eye is worth reflecting on here. As you may have heard, Taco Bell had a communications crisis management situation on its hands last week with a lawsuit that gained traditional and social media attention. Social media to the rescue: Getting your brand back on track when a crisis breaks. This post was written by Jay Baer and Amber Naslund and was culled from their forthcoming book, “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social,” available for pre-order and debuting Feb. 1.
Download the first chapter free at Facebook.com/nowrevolution. Sometimes, all does not go according to plan in social media. How to Prepare for a Social Media Crisis.