The Book. Wikibrands: noun a progressive set of products, services, organizations, ideas and causes, tapping the powers of customer participation, influence and collaboration to drive value Derived from Hawaiian word “wiki” meaning “quick” – which now refers to “a collaborative website” – and “brand” from the Middle English word “torch” meaning “a distinctive name identifying a product or a manufacturer”.
Wikibrands represent the future of marketing, and with their ascendance, the world of marketing will see a fundamental shift in long-embraced brand management tenets. Since 1875, when Bass Ale registered the first branded trademark, brands have become a controlling force in the marketplace: something customers search out, trust, want, prefer or love. In many companies, the brand has become the single most important operating and financial asset. Fast-forward to today’s marketplace: the industry of branding is faltering.
What happened? Get the roadmap for success in the connected age. Wikibrands – Where Business and Brands meet Digital and Social Toronto. 5 Ways to Use Social Data to Grow Your Business. Are you tapping the social media data stream? Inside that river of data lives great insight that can give your business an edge. Social media allows you to match data generated by social interactions with individual’s preferences and general interests. This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base. In this article I’ll show you five ways to use the data generated by your social network profiles—and those of your competitors—to expand your reach and sales. #1: Listening Data Nearly every social media plan tells you to begin by “listening,” but what are you listening for?
Specifically, you can gather data about the reactions to your products and campaigns as measured by interactions with messages on Facebook, retweets, mentions on Twitter and comments on your blog. Here’s a view inside Gatorade’s mission control, where the brand reviews insights from social data to drive marketing improvements. Nearly 90% of Inc 500 Say Social Media is Important to Their Business or Marketing Strategy. Social Media Will Change Your Business.
Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later Editor's note: When we published "Blogs Will Change Your Business" in May, 2005, Twittering was an activity dominated by small birds. Truth is, we didn't see MySpace coming. Facebook was still an Ivy League sensation. So we decided to update it. First, the headline. Monday 9:30 a.m. Go ahead and bellyache about blogs. There's a little problem, though. First, a few numbers. Give the paranoids their due. Yet not all the news is scary. More tomorrow. Tuesday 6:35 a.m. The printing press set the model for mass media. That's the world of mass media, and the blogs are turning it on its head. Sure, most blogs are painfully primitive. This is just the beginning. How does business change when everyone is a potential publisher? Want to get it back?
Wednesday 7:38 a.m. Google (GOOG) is regarded as a secretive company. Two weeks later, Google fired Jen. Mainsoft ReBrands as Harmon.ie, Focuses on Social Email. It's hard not to listen to the team at Mainsoft (news, site), now rebranded as Harmon.ie, and not "get" the benefits of integrating collaborative capabilities into email. Of course, I live in my email, don't you? The Social User Experience It's going to be an interesting conversation as we start to really dive into the social user experience. It's fairly obvious that while everyone sees bringing social into the enterprise as inevitable and necessary, we don't necessarily agree on the right approach.
Harmon.ie (and it's going to take a bit not to want to call them Mainsoft) believes that the solution lies in delivering an experience designed for the non-technical business user. According to Harmon.ie CEO Yaacov Cohen, CIOs understand the concept of social business. Is it about innovation or is it about the business user? Social Email - The Best of Both Worlds At Lotusphere, IBM is talking a lot about aggregation platforms, an abstraction layer on top of collaboration platforms. Is Your Business Ready for the Now Revolution? I recently interviewed Jay Baer, co-author of the brand-new book The Now Revolution and founder of the popular blog ConvinceandConvert.com.
In this interview, we talk about social media marketing, Jay’s experience writing the book and about where this crazy, fast-moving industry is headed. Mike: Jay, what’s the single most important thing that marketers or business owners need to know to be successful right now? Jay: It’s a terrific question. One of the things that we talked about a lot in the book is the fact that you have to act quickly as an organization. The example that we use to kick off the book is if you’re at a hotel and you’re having a bad hotel experience—it’s dirty or gross or whatever—historically, you might go down to the front desk, or call the 1-800 number or write a letter.
Now you can just dial up Yelp or TripAdvisor and leave a bad review or a tweet in two seconds. In a world like that—where every customer is a reporter—each employee ends up having to be in marketing. Social Business As Usual - Being Peter Kim. Last week, I was sitting in a meeting of executives to discuss social business. Seated next to me was a man who had a lot on his mind – Greg Creed, President of Taco Bell. The discussion in that room was of course proprietary and not a matter for rebroadcast. But what happened afterwards in the public eye is worth reflecting on here. As you may have heard, Taco Bell had a communications crisis management situation on its hands last week with a lawsuit that gained traditional and social media attention. After hitting the highly viral Gizmodo, the story spread to the online mainstream. Very soon thereafter, Taco Bell had responded on YouTube, Twitter, and Facebook, and also in national print. Four years ago, JetBlue Founder and then-CEO David Neeleman went on YouTube in the midst of a communications crisis.
Three years ago, Frank Eliason started helping Comcast customers via Twitter and his work has been covered by dozens of mainstream media outlets. It’s social business as usual. Social Business and Strategy Thoughts | TribalCafe. Social Business Strategy A Guide On How To Develop One What is a Social Business Strategy? A strategy is quite simply it is the long term plan on what to do to achieve a goal. A good strategy defines a very clear route on what an organisation is looking to achieve and answers the question on how it will do this. A social business strategy then is focused on how an organisation is to integrate social technologies to help it achieve its goals. There are two areas of opportunity for an organisation; to improve performance and productivity internally and to improve customer engagement externally.
To make some decisions then about a social business strategy organisations have to think about how the context of these within their business and the fit to their customers. How do we develop a social business strategy? If you understand your business goals then aligning a social business strategy to your goals becomes easier. Where to start? What do you think the big challenges are now?
If a document falls in Sharepoint, and nobody hears it… If a document falls in Sharepoint, and nobody hears it…does it make a sound? That play on the old tree/forest cliche popped into my head this week while some Socialtext colleagues and I were meeting with senior IT staff of a Fortune 100 manufacturing customer of ours. They’re a big Sharepoint shop, and mid-way through the meeting we had a revealing exchange: IT Executive: We’re a heavy Sharepoint shopUs: Cool.
How’s adoption? Executive: Frankly, it’s pretty awful.Us: Why? Executive: No one goes to Sharepoint on their own. If you email them a link to a document, they’ll click on it, but they won’t go in by themselves.Us: Suppose someone adds a document to Sharepoint of potential interest to me. I’ve had this conversation several times now, with lots of different Sharepoint shops. There are two problems here: lack of transparency, and lack of agency. First, transparency. Social software adoption requires collaboration. Bantam Live. Quora For Business, Not Social Media Hipsters. There’s a lot of talk today about Quora. It’s Robert Scoble’s fault, really. He had an opinion, changed it, and then it was up to the Internet to tell him he was wrong. Just a normal day around these parts. Personally, I don’t care how Robert Scoble uses Quora. If you’re not familiar with Quora – congratulations on avoiding the hype in favor of a life.
How can you use Quora as a business owner? Market Research If you’re reading this blog, there’s a good chance you’re involved in marketing, social media or tech, in some way. Vendor/ Tool Vetting If you need help vetting social media, SEO or analytic tools, Quora may be an outlet to help you do that. Answering Your Own Questions The conversation happening on Quora is a lot smarter than what’s taking place on other question and answer sites and that’s 100 percent the work of the Quora staff. Pick Out Blog Topics Sabre often jokes with me that I see the world in blog topics and blog titles.
Finding Opportunities to Connect. Seven Characteristics Of Companies Effectively Using Social Media | B2Bbloggers.com - B2B Social Media and Content Marketing. IBM unveils social networking connector. IBM is hoping to bring the concept of Facebook's activity streams to enterprise applications, using a vastly expanded social networking toolkit that the company released Monday. In much the same way that Facebook and Twitter users can easily share links, photos and video, users of IBM's applications could enjoy similar activity streams, in which they would be able to view and access information from different enterprise applications.
"Any business content that comes into your activity stream can be worked on and reposted without having to jump to some silo'ed app," noted Jeff Schick, IBM vice president of social software. "The activity stream becomes a social inbox, so to speak. " The newly-released IBM Social Business Toolkit is a set of APIs (application programming interfaces) that IBM and third-party applications can use to provide notifications, events and other data objects to an aggregation framework. Lotusphere 2011. Case studies of corporate (social) learning. IBM Launches New Social Business Initiative at Lotusphere #ls11. Lotusphere has kicked off in Orlando, Florida today and there's a steady stream of tweets coming in already. Some of the big news is centered on IBM's new Social Business Initiative, packed with mobile, cloud productivity and a new social business framework. IBM (news, site) is its own best case study when it comes to integrating social capabilities into the business — for everything from enterprise collaboration to marketing to sales and support and more.
Which should only mean that they understand the value of social business, both internally and externally. Today, at Lotusphere, they launch a new initiative mixed with a number of new products/features that will support your own social business strategy. Here's a look: LotusLive Symphony Social Business Framework Social capabilities are quickly becoming a core function of everything we do at work — it's not an after thought and really shouldn't be added on as one.
Activity Stream Jam with IBM on Social Business. 87% of B2B marketers use social media, 64% blog | online PR agency / social media agency / SEO agency / Furlong PR. New research has revealed the most commonly used social media marketing tactics implemented by B2B marketers. According to a new report from MarketingSherpa, B2B marketers are responding to a rapidly changing landscape where increased expectations on marketing departments point to a marketing mix more complex than ever before. The findings from the 2011 B2B Marketing Benchmark Report indicate that 87% of respondents say they use a branded social network (Facebook, LinkedIn, Twitter). The report suggests that the popularity of this tactic may be due to the ease of setting up a profile on a social network site, but warns that this tactic requires a strategy and consistent execution for good results. Maintaining a corporate blog and microblogging were the next two most popular social media marketing tactics, with both tactics executed by 64% of B2B marketers.
Stuzo Launches Social Engagement Platform for the Delivery of Social Experiences « Dachis Group Collaboratory. I’m excited to publicly announce the launch of our Social Engagement Platform. This platform enables us to rapidly develop custom cross-platform (Facebook,Twitter, YouTube, etc.) social experiences and allows our clients to manage multiple social programs from one unified interface. Our team of 20+ engineers and clients have been leveraging this new platform since November. Our approach as a company is to leverage common technologies and partner when appropriate to deliver the best possible solution for our clients.
As such, our platform has been built in a way that we can develop and deploy custom social experiences into other leading social media management platforms. I see 2011 being the year that large organizations become much more sophisticated in their social business engagement efforts. Below is a representative sample of the type of custom social experiences that we’ve launched for clients so far and the platform management interface. Enterprise Social Networking Software, Enterprise Microblogging Solutions | Socialcast. Er din bedrift god i samhandling? Nå kan du sammenligne deg med andre bedrifter i din bransje « www.mynotesblog.com. Dyktig og effektiv samhandling er en konkurransefordel i dagens marked. Men hvor dyktig er din bedrift til å samhandle, internt og eksternt? Og hvor gode er dere sammenlignet med andre bedrifter?
Nå er det kommet er verktøy som kan hjelpe deg til å finne ut av dette. IBM Collaboration Assessment Tool er et gratis diagnostisk verktøy som hjelper deg til å vudere tre nøkkelområder: evaluere dagens samhandlingspraksisvurdere og definere forretningsfordelene ved å integrere en samhandlingsløsning, inkludert verdien av å koble sammen kunder, ansatte og samarbeidspartnere for å skape ny vekstforbedre kundetilfredsheten og øke den operasjonelle effektiviteten Dette interaktive verktøyet benytter blant annet på kvantitive resultater basert på Aberdeen Group’s studie av 450 organisasjoner. Ved å besvare en serie spørsmål vil du kunne sammenligne din egen bedrifts strategi, taktikk og tekniske løsninger med tilsvarende hos de beste innen samme bransje. Like this: Like Loading... Categories: News. Executive Programs Worldwide Survey of More Than 2,000 CIOs Identifies Cloud Computing as Top Technology Priority for CIOs in 2011.
STAMFORD, Conn., January 21, 2011 View All Press Releases Survey Results Show Business Leaders Looking for IT to Drive Revenue Growth CIOs must re-imagine IT to support growth and competitive advantage, based on results from the 2011 CIO Agenda survey by Gartner Executive Programs (EXP). CIOs report that their organizations are emphasizing growth, in addition to continued vigilance on cost and operational efficiencies. The worldwide CIO survey was conducted by Gartner EXP from September to December 2010 and represents CIO budget plans reported at that time.
The survey includes responses from 2,014 CIOs representing over $160 billion in corporate and public-sector IT spending across 50 countries and 38 industries. CIOs’ IT budget projections for 2011 are globally flat, with a weighted average budget increase of 1 percent. CIOs expect to adopt new cloud services much faster than originally expected. Table 1Top 10 Business and Technology Priorities in 2011 Source: Gartner EXP (January 2011) Heineken to sell branded goods via Facebook shop. Hjelp oss å teste nye tele2.no - Tele2 Beta. Norge og norske bedrifter er sinker på det meste. The Evolution of CRM (Social Studies Blog) Does Social CRM Even Exist? | oneforty blog | Social Business Trends. 16 case studies that prove Social CRM | Social Business Trends. 5 Surprising Social Media Business Success Stories | Social Business Trends. Jeffbullas. Recap Miami: Enterprise Social Network Workshop | The Social Network Roadmap. The 9 Most Important Sites For Social Media Marketing.
ROI of Social Enterprise (Enterprise 2.0) - 23 moments | Social Business Trends. The Yammer Blog: Survey of 10,000 Yammer Users Reveals Benefits of Enterprise Social Networking | Social Business Trends. BlueIQ - BlueIQ. How to Use Social Publishing for Your Business | Learning from Big Boys. Every Company Is A Media Company. New Site: Every Company Is A Media Company... “Every Business is a Media Business” Rethinking the Future of Business Part 1: The State of Corporate Social Media « Brian Solis Brian Solis. How to map out your social business strategy. Rethinking the Future of Business Part 2: Building the Framework | Fast Company | Social Business Trends. 20 Social Media Trends for Business in 2011 | davefleet.com | Social Business Trends. 40Billion.com Creates Social Business Rating System as Alternative to Credit Scores. Social Media for Paranoid Bosses | The Home Of Peter Shankman. This Morning's Top 3 Stories in Social Media & Business.
Portals and KM: What Social Media and Enterprise 2.0 Can Bring to HR Processes | Social Business Trends. ROI av sosiale medier - Kost/nytte analyse av bedriftsblogg. Viralheat | Social media monitoring and analytics. Startup Uses Tweets to Predict Purchases [EXCLUSIVE] Social Mobile Data Revolution. What Does ROI Mean to You? « open-first. Enterprise 2.0: at an Inflection Point - Express Computer. Top 10 Business Blogs and Why They Are Successful. Twitter Killer? Why Your Business Should Make a Facebook Group. Innovation management, Idea management, Social Networking Software, Crowdsourcing. The Rise Of The Chief Customer Officer.
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk. The Future of the Social Media Strategist. Understanding Social Customer Relationship Management | Social Business Trends. Changing IT Mindsets From Deployment To Adoption. Twitter, Facebook dominate brand social media. Social Media Policy - Whats and Whens Behind Your Guidelines. Rise of the networked enterprise: Web 2.0 finds its payday - McKinsey Quarterly - Organization - Strategic Organization.
Social Media Basics for Executives » HOME. Your Social Media Followers Are Your Best Customers. COMMS corner: Corporate narcissism: The single biggest mistake made on corporate blogs? Tips on Enterprise 2.0 with Web 2.0 » Blog Archive » The Enterprise 2.0 Strategy of Gamification. Tips on Enterprise 2.0 with Web 2.0 - Enterprise 2.0 - Vertical News Environment - Eqentia. Trends: 5 Engagement Factors For Gamification And The Enterprise. Customer Service Lesson: How to Apologize. Social Business Predictions 2011 - Being Peter Kim.
How Much Will Brands Spend on Social Media in 2011? 4 Social Media Marketing Predictions for 2011. Global Travel goes trendy with social media, mobile phones in tow. Lotus Gears Up To Embrace The Web, Rebuild its Developer Story, pwn Social Business. Article. Trends: 5 Engagement Factors For Gamification And The Enterprise. 5 Myths of Collaboration. Call it Collaboration, Not Enterprise 2.0 or Social Business. Box.net Unveils New, Simplified Interface. Deloitte: Social Media Advertising Still “Modest” Compared to Television. Social Media Usage Exploding Amongst Fortune 500 Companies. Best of 2010: The Future of Business is Social « Brian Solis Brian Solis. Social Media Marketing: 5 Lessons From Business Leaders Who Get It. Business Misuse of Social Media Marketing. 5 New Paradigms for a Socially Engaged Company.
Trend: How Social Media Boutiques are Winning Deals Over Traditional Digital Agencies. How to Approach Business Social Media Strategically. Late Night Blog Fight: Enterprise 2.0 vs. Social Business. Process: A Pragmatic Approach to Social Business. The Content Economy by Oscar Berg: The journey towards a truly social business starts from within.
Comic strip for 01/17. The return of The Social Organization | LeaderLab.