5 Ways Mobile Will Transform Commerce. David Sims covers the payment and data sectors for O'Reilly Radar and is the author of "ePayments: Emerging Platforms, Embracing Mobile and Confronting Identity. " Given everything your smartphone does for you now, from mapping the skies to tracking your rides and delivering your website analytics, isn’t it a bit surprising how difficult it is to buy stuff with it? Mobile commerce — like flying cars or domestic robots — is one of those promises that has long seemed just around the corner; a logical next step, but one that has receded into the future before us, like a financial mirage.
At the risk of getting fooled again, I think that’s about to change. Twitter lights up every time Apple hires an engineer with expertise in near field communication (NFC), the wireless technology that will most likely power wave-and-pay mobile systems, and Eric Schmidt showed off tap-and-pay capability in an Android phone at the Web 2.0 Summit last fall. So what? 1. Now the story gets more interesting. 2. Customers flock to social media for customer service assistance. Is this the start of the second dotcom bubble? | Business | The Observer. Two years ago, anthropologist Sekai Farai was awarded a grant by Columbia University to study the technology startup community. Her timing couldn't have been better: a new goldrush is under way as twentysomethings from New York, London and San Francisco dream of making their fortunes from a new generation of internet companies.
Sitting in the lobby of Manhattan's Ace Hotel, one of new-school tech's favourite hangouts, Farai predicts the boom has just begun. "People who not long ago started startups because they couldn't get a job are turning down jobs now," she says. "There's so much money about. The idea that your idea could be the next big idea is very real. There's a real air of excitement. " Right now, though, who wouldn't be excited? The leaps in valuation are dizzying. So far, money is chasing a small group of companies – Facebook, Groupon et al – that could prove to be good investments, says Patrick, who also writes the Broadstuff blog. . ■ 1. . ■ 2. . ■ 3. . ■ 4. . ■ 5. . ■ 6. . ■ 7. . ■ 8. Fremtidens markedsføring: Den største glede man kan ha, er å gjøre andre glad! | Beate tenker høyt.
Jeg liker så godt ELSKER at markedsførere verden over endelig begynner å tenke utenfor boksen. I ønsket om å få til den ultimate virale spredningen av sitt budskap, har vi havnet i en trend, hvor markedsføringen går ut på å gjøre mennesker glade! Det begynner å komme mange gode eksempler nå, T-mobile sitt «Welcome home»-stunt, hvor intetanende passasjerer blir møtt med sang på Heathrow, Spanair som gav personlig tilpassede julegaver til alle passasjerene som satt på et fly på julaften i stedet for å feire med sine kjære, og ikke minst den helt fantastiske «Mukhtars Fødselsdag», hvor et dansk buss-selskap forsøker å skape en bedre dag for sine ansatte og passasjerer.
Den som ikke blir varm om hjertet og gråter en skvett av denne videoen er ikke menneskelig. Man kan også nevne den pågående kampanjen #SoIrritating, hvor Edge Shaving Gel forsøker å få det amerikanske folk til å forbinde merkevaren sin med fjerning av irritasjon. Fremtiden er mobil – apps og sosiale nettverk « Petter`s Blogg.
Fremtiden er mobil – apps og sosiale nettverk Publisert av Petter 17. februar 2011 · Legg igjen en kommentar WPP konsernsjef Sir Martin Sorrell har hevdet at det er vanskelig for byråer og andre selskaper til å tjene på apper selv om «mobil vil bli et kraftig reklame medium». WPP sjef Sir Martin Sorren uttaler seg til CNBC om markedstrendene. Uttaler på i går, Sorrell fortalte på Mobile World Congress i Barcelona for to dager siden at app markedet er tredoblet i størrelse til $ 15 milliarder, men den er liten «hvis du husker vår bransje er en billion dollar industri» uttaler Sorren.
Når han ble spurt hvordan reklame industrien kan gjøre det meste av bommen i apps, svarte han: «Jeg tror det virkelige svaret er problematisk fordi det ikke er ulikt det du ser med aviser og tidsskrifter fordi mengder av inntekt her og inntektene genererte blir stadig mer viktig, men er svært fragmentert. SAS på lufta i sosiale medier. De fleste har fått med seg at SAS har ansatt ny fanebærer for sosiale medier. Head of Social Media, Christian Kamhaug, har markert seg med to stunts allerede: en lovnad om å få SAS-logoen tatovert på kroppen når selskapet bikker 100000 tilhengere på Facebook, og en konkurranse på samme facebookside som varte i litt over et døgn før den ble stoppet.
Er dette veien å gå for kjente merkevarer i tiden framover? Ektefølt entusiasme Kamhaug får oppmerksomhet rundt seg selv og SAS’ arbeid med Facebook fra oss som har radaren innstilt på sosiale medier-luftrommet og han får kommunisert at Facebook er viktig. I den usynlige jungelen av folk som jobber med sosiale medier på kundesiden er det godt å se noen formidle entusiasme på en så ektefølt måte. Person vs. merkevare Bransjefokus på en person er en sti Steinar Olsen i Stormberg har gått opp allerede. Steinar Olsen er på mange måter Stormbergs mest synlige merkevare – skal Kamhaug være det samme for SAS?
Overraskelser som kommunikasjonstaktikk. Facebook & Twitter: Shadow Customer Support « Dachis Group Collaboratory. For social media savvy customers looking to engage companies directly, Facebook and Twitter serve alternate customer support channels. Instead of waiting on the phone for an agent, customers jump to the front of the queue by going online. But when companies fail to design for integration of social media channels into established customer support processes they introduce inefficiencies and increased costs. Enter the Shadow Customer Support organization. Over 9,000 flights were cancelled two weeks ago, my 2/1 1:45pm to New York was one of them. 10:23 am: I receive flight cancellation email.10:26 am: I call Frequent Flyer customer support desk.
The consumer in me was thrilled with this unexpected expediency, but the Social Business Designer was concerned. Curious, I DM’d the folks at the company’s Twitter account to request an interview. How is this going to scale? What Can Companies Do? Becoming a Social Business requires (re)design. People Process Technology Remember. A Big Picture Social Media Strategy. It can be difficult for organizations to see the strategic big picture when it comes to social media, especially if they are focusing all their energy on tools and tactics. Questions abound … How does social media investment relate to business value?
What are the real costs? What impact does social media strategy have on organizational culture? What kind of strategic thinking do businesses or non-profits need to embrace? This high level framework is designed to illustrate the social media learning curve and to help business and non-profit leaders understand how strategy relates to investment, value and culture. Axis Relationships Investment: As your organization moves along this axis, be prepared to increase your investment.Initially, most social media costs are related to time and labour. Business Value: As your brand moves along this axis towards integration and, possibly, a social business model, value SHOULD increase.Value will vary based on an organization’s definition. Emerging: Social Business.
Stowe Boyd wrote today about his discomfort with the phrase Enterprise 2.0 and his preference for "social business" as a way of describing the changes we are seeing currently. While I understand Andrew McAfee's thinking when he came up with the phrase I'm with Stowe - it's too narrow, too corporate and too managerial! Below is the text (warning this is the biggest blog post I have ever done) of an article I wrote recently which I am reproducing here as it seems pertinent to the promotion of the idea of social business During a recent series of events for the Telegraph Business Club I felt mild disappointment when an economist claimed the recession was about to end.
I explained this feeling to the audience in terms of regretting that too many people will assume that this means a return business as usual. Too many will simply carry on as they did before with the same attitudes that got us into a mess in the first place. Why do I believe this? “The future is already here. Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company? | Social Media Citizens. Posted on 13 February 2011. Tags: changing social media, corporate social responsibility, Giedrius Ivanauskas, Social Media, social media and csr, social media quality standard, social media strategy, social media value chain Social media is maturing.
As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. It actually seems that social media adoption is becoming a quality standard of a transparent, customer centric and accessible company. Actually, just like adoption of Corporate Social Responsibility (CSR) strategies has been representing very similar values for over 30 years now.
When analysing CSR foundations it becomes quite clear that social media has a potential to influence most of CSR core values. B2B i sosiale medier – tall og trender « Petter`s Blogg. Fortune 100 i sosiale medier – Burson-Marsteller – Norge. Fortune 100 i sosiale medier av Jeppe Alexander M. Grøttland i 16. februar 2011 • B-M Bloggen Oslo, 16. februar, 2011, Europeiske og andre globale selskap opprettholder fokus på interaktivitet i sosiale medier. Samtidig øker asiatiske selskapers tilstedeværelse på disse plattformene kraftig. Det kommer frem i en ny studie gjennomført av Burson-Marsteller. – 67 prosent av asiatiske selskaper, hentet fra Fortune sin liste over verdens hundre største foretak, benytter seg nå av minst én sosial medieplattform som verktøy for å nå sine interessenter.
. − Mens økningen i Asia for det meste skyldes større investeringer i sosiale medier i lokal markedsføringsøyemed, ser en også at mye av økningen er drevet av asiatiske firmaers ønske om å nå nye markeder og interessenter. Studien viser også at selskaper i økende grad engasjerer seg direkte og besvarer forespørsler gjennom de ulike plattformene. På Facebook tillater 74 prosent av selskaper at brukere som ”liker” siden deres å kommentere på veggen. ROI på Sosiale medier. Hvordan måler du din egen bedrifts suksess med sosiale medier? . Husk på det til senere, for forståelsen av dette «mottoet» er egentlig ganske så avgjørende for forståelsen av du kan måle om satsningen på sosiale medier har lønnet seg eller ikke… ROMI: Return of Marketing Investment – Langsiktig vs kortsiktig avkastning på bruk av markedsmidler.
Kortsiktig brukt til å måle effekten av en spesifikk markedsføringskampanje, mens den langsiktige i større grad konsentrerer seg på oppbygging og vedlikeholdet av merkevaren. ROI: Return of Investment – Avkastningen på en investering. ROI = (vekst pga investering – investeringskostnad) / investeringskostnad ROE: Return of Engagement - Målbar effekt av en aktivitet, blogpost, kampanje – antall «likes», Re-Tweets, sidevisninger, kommentarer, cut&paste til andre blogger, henvisninger, med mer. Det er langt enklere å måle effekten av en kortsiktig markedskampanje som bedriften har kjøpt og betalt for. Antall unike lesere per dag, uke, måned. CMO Survey Results Reported. Socialmediasandy.wordpress. Your Social Business Maturity Level. The main thing I loved about the post was this one side maturity assessment, which could be used in conjunction with the Social Media Strategy and Framework in a previous post of mine. Another thing I liked about the post was the following graphic which gives you a very broad overview of how you can match spending or resource commitment to your social business maturity.
Check out the full report here on slideshare Like this: Like Loading... U.S. Social Media Ad Spending To Surpass $3 Billion This Year | Smedio | The New Media and Social Web Guide for Business and Marketers. Social media was all the rage in advertising and marketing world last year as businesses worldwide pumped in billions of dollars to make the most of this opportunity. Facebook is the dominant player in social media marketing and accounts for more than half the investment made by businesses worldwide. 2010 Social Media Marketing Stats As per the recent research data published by HubSpot, businesses in United States spent over $1.7 billion on their social media marketing efforts.
Facebook ruled the roost with a giant share of 53% while Twitter accounted for merely 3% of the overall investments. What’s in store for 2011? eMarketer, a U.S-based leading marketing research firm believes that American advertisers will spend a whopping $3.08 billion in advertising on social networking sites this year. The worldwide projections for ad spending on social networks are equally impressive and are set to rise from US$4.3-billion in 2010 to US$5.97-billion in 2011, with Facebook leading the pack.
Overcoming the 5 Barriers to B2B Social Media Marketing Success | B2C Marketing Insider. Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Although many think this, it’s simply not the case, as most run into barriers along the way. Barriers to successful implementation include simple, and sometimes complex, problems to resolve for many marketers. To break through these barriers, marketers will have to evolve and oftentimes change the organizations way of thinking. Once they do this, they will reap the rewards that come from successful B2B social media marketing practices.
To help you navigate social media waters, we give you the five barriers to B2B social media marketing success and how to resolve them: 1. It’s difficult to go viral – Many marketers dive into the B2B social media tank looking to reach as many prospects as possible with the first or even second piece of content and sometimes set unattainable goals in a quest to ‘go viral’. Will one of your creative campaigns go viral? How Small Businesses Are Using Social Media [INFOGRAPHIC] As technology adoption among small businesses increases, social media is an area that more business owners are becoming interested in.
In fact, social media is predicted to see one of the biggest increases in online marketing spending this year, just behind website and e-mail marketing. Alexis Lamster, VP of customers at Postling and creator of the below infographic, told us that the company analyzed nearly 20,000 Postling users to extract information on how small business are using social media. Check out the data below and let us know in the comments how your small business is using social media comparatively. More Small Business Resources from Mashable: Jeffbullas. Sales and marketing: Can a social media firestorm sink your brand? | Executive. 8 steps to build your Social Media strategy - Rune Haugestad's posterous.
Live from Social Media Week: The Suxorz picks the worst social media moves of 2010. - Får ikke inntekter fra sosiale medier | Bransjetrender, Finansiering, Forretningsstrategi. Cutting Through The Noise: Tying Social Media Program to Business Objectives. Best Practices: Five Simple Rules For Social Business. 10 Things Your Agency Missed That Continue to Hurt Your Business. The Psychology of Facebook: Implications for Social Commerce. Report: How Corporations Should Prioritize Social Business Budgets - Founder of Altimeter Group, Author of Open Leadership, Coauthor of Groundswell. Richard Branson on 'Social' Relations. The Top 10 Digital Media Trends of 2010. The Many Faces of Enterprise 2.0.
Social Commerce: About People or Software? Spend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report) Keynote: Social Business Forecast: 2011 The Year of Integration. Essential SharePoint: Award winning SharePoint intranets that don’t look like SharePoint | Network World. IT Poll: Should Enterprise Technology Be Sexy? From e-business to Social Business. Facebook and Twitter Dominate Small Biz Social Media Use. 5 Ways to Tie Social Media to Business Goals | oneforty. Forrester identifies four technologies b-to-b CMOs should watch. Sequoia-Backed Hearsay Launches Social Media Platform For Corporations With Local Branches. Social Business As Usual « Dachis Group Collaboratory. Hearsay Corporation. Magic Quadrant 2010 for Internal Social Software.
Social Commerce To Rise Six Fold To $30 Billion In 2015, According To Booz & Co. Social CRM: Ground zero for Enterprise 2.0 in 2010. How to Engage in Social Media: A Dell Perspective. Email Evolution: Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the Rise. A Year in Social Commerce [infographic. Top 14 Benefits of Social Media Marketing for You and Your Business. Enterprise Social Networking: 4 Ways You're Probably Doing It Wrong — Datamation.com.
Rethinking the Future of Business Part 1: The State of Corporate Social Media « Brian Solis Brian Solis. Do Enterprises 'Get' Social Media? — ecrmguide.com. Jive Software Survey Shows Growth in Social Enterprise Software | Arik Hesseldahl | NewEnterprise | AllThingsD.