Welcome To MySyndicaat :: NewsMastering that Works! Content Marketing: 10 Thought Leaders Share Thoughts on Curating Content. Companies are realizing the value in “brands as publishers” and are making real commitments to the creation of content in their online marketing mix. It’s no longer enough to provide fundamental features and benefits information about products and services to succeed competitively online. Consumers and of course, business buyers, seek additional information, resources and others to connect with on the topics of interest to them. Some companies choose a pure creation strategy and find it to be a formidable undertaking, especially creating unique and valuable content over a long period of time. Within the field of content marketing, curation is becoming a popular topic of discussion.
Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. Pure creation is demanding. Content curation is editing on steroids. The Content Wrangler » Blog Archive » Content Curation: Streamlining The Process Of Populating Your Social Networks With Relevant, Interesting and Engaging Content.
Blog Search. PART III of FIVE EASY PIECES - The Federation of Ideas, Intent & Action #curation #socialutility #business #ThinkState - goonth's posterous. Steve Rosenbaum: Google: At a Critical Crossroads. There's no doubt that companies in hyper growth mode find that they can only do so many things well at one time. And for many of us, our interactions with Google exist as a series of 'siloed' experiences. - We need directions; we use Google maps -- an extraordinary product. - We want to check our mail; we read our Gmail. - We want to upload and share a video; we post on YouTube. - And of course, if we want to search the web; we use Google search. I love Google. Now, it appears I'm not the only one who's been feeling some anxiety about Google's future. That may be harder than it seems. And as Page reaches to be more social, partners privately can only describe their interactions with AdSense as anti-social, or worse.
Google AdWords is the self-serve service that is used by millions of customers to purchase those ubiquitous text ads that now appear it seems on almost every page on the web. AdSense is in trouble. But first, some history. Sites with Google ads may not include or link to: Did Google Just Declare War on Demand Media?: Tech News and Analysis « Over the past few months, there has been a growing chorus of criticism — much of it anecdotal, but coming from a number of respected technology observers — about Google’s increasingly useless search results.
Now the web giant has responded to these criticisms in a blog post, saying it doesn’t believe its search is getting any worse (if anything, it claims results have improved), but noting that it is going to be coming down hard on so-called “content farms” that try to game its algorithm with low-quality pages filled with keywords. And that could mean some pain for Demand Media, which is planning a closely-watched initial public offering that could launch as soon as next week. The Google blog post came from Matt Cutts, who heads up the company’s search-spam team. Demand Media is by far the largest player, however, and that means it could bear the brunt of Google’s wrath. Related GigaOM Pro content (sub req’d): Post and thumbnail courtesy of Flickr user Atli Haroarson. Box.net | Online file sharing, content management, collaboration.
Content-Curation-Evaluation-Framework-V1-01-13-2011. Google: Search Engine Spam on the Rise - PCWorld. If you've noticed lately that Google's search results are a bit spammy, you're not alone. In a blog post, Google Principal Engineer Matt Cutts acknowledged that "we have seen a slight uptick of spam in recent months," and that tech watchers are growing critical. Cutts then outlined a few new initiatives to improve the quality of Google's search results. Among them: Google has a new "document-level classifier" that's better at detecting the hallmarks of spam, such as oft-repeated keywords; Google is improving its ability to detect hacked sites, which were a big source of spam last year; and the company is evaluating other changes, including a crackdown on Websites that primarily copy other sites' content. But on the issue of "content farms," Cutts didn't have all the answers.
If you're not familiar with the term, you've probably stumbled upon some content from purveyors. For example, many in the media call sites Demand Media and AssociatedContent content farms.