Linkedin Status Update Function
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Christopher Heine | October 6, 2011 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/social/social-media;page=article;artid=2115344;topcat=social;cat=social-media;static=;sect=site;tag=linkedin;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/social/social-media;page=article;artid=2115344;topcat=social;cat=social-media;static=;sect=site;tag=linkedin;pos=txt1;tile=8;sz=2x1;ord=123456789?"
In early October, LinkedIn announced an enhancement to Company Pages that will provide marketers with an important tool to better reach LinkedIn’s audience of professionals. Until now, only individuals were able to post status updates (similar to those on Facebook) to their LinkedIn profiles. Many users update their LinkedIn status via their Twitter account, while recruiters and HR professionals often use status updates to publicize job openings.
The ‘Follow Company’ button has been around for a year and a half and tens of millions of professionals now follow over 2 million companies on LinkedIn. While following companies has always helped users access their favorite companies easily, now users will be able to interact with the companies they follow even more. Now, on LinkedIn, you can like, comment on and share Company Status Updates . In this new release, Companies (once they assign an administrator and set their page to “Designated Admins Only”) will be able to share content to their followers on the Company page’s “Overview” tab. Similar to Facebook Updates, your status can be up to 500 characters and support URLs to websites and multimedia.
While Linkedin has always been a great platform for individuals to enhance their network and look for jobs, it hasn’t always been the ideal social network for companies. Until recently, the number of options that you had were pretty limited, but Linkedin seem to be opening up as a platform by trying to encourage large brands and organizations to do everything from pushing their new products and updates, right through to hiring on the network. Although there are hundreds of things you could be doing to promote your brand, here are a couple of simple steps that all brands and businesses could start with to help build their community on Linkedin.
By now, we’re all familiar with the status updates bar implemented in our LinkedIn profiles. That’s one of the main ways in which we share news and what are we up to with our business network. LinkedIn recently made an imminent move: Enabling status updates in company pages. But, I was already receiving company updates Those posts where not customised but automatic.
LinkedIn has long let users follow companies , but Thursday the professional networking service is finally allowing the more than two million businesses with company pages to post status updates to their followers. Company Status Updates will enable assigned administrators of company pages to post updates, up to 500 characters in length, to the "Overview" tab of their pages. "This is a great way to build engagement with customers, potential employees and prospects alike," says Ryan Roslansky, director of product management at LinkedIn. "Nearly half of our members follow over 2 million Company Pages on LinkedIn." <p style="text-align:right;color:#A8A8A8"></p>
To follow HubSpot's updates on LinkedIn, follow the HubSpot Company Page . As we hinted at last week , we were awaiting LinkedIn's AdWeek announcement with bated breath this week. The announcement was just as we expected. Today, LinkedIn launched Company Status Updates , enabling companies to broadcast messages to its company followers. Now, LinkedIn users who 'follow' certain companies will be able to receive more information such as breaking company news, employee moves, job opportunities, or updates on products and services (including multimedia content) directly from those companies. Consider LinkedIn's new Company Status Updates field as very similar to Facebook business page updates.
In case you have missed the news, LinkedIn posted the following video on their blog regarding the new Company Status Update functionality: As an individual who is a competitive intelligence researcher and a content strategist, I really do not know what to think about it to a point it presents a dilemma for me. In fact, it may pose a dilemma to others which use LinkedIn strategically. Here is the dilemma:
We are excited to announce LinkedIn’s new company status updates, that will now let members receive further insights — breaking news about the company, employee moves, relevant job opportunities or the latest on their products and services including multimedia content — directly from the companies they follow. Since our launch of Company Follow , nearly a year and a half ago, we’ve had over tens of millions of professionals follow over 2 million companies on LinkedIn. This is a natural evolution aimed at making it easier for companies to communicate with their audience — whether it’s employees, customers or prospects.
Professional social networking site LinkedIn has announced a new feature today on its blog which lets a company post status updates. The company had this to say: We are excited to announce LinkedIn’s new company status updates, that will now let members receive further insights — breaking news about the company, employee moves, relevant job opportunities or the latest on their products and services including multimedia content — directly from the companies they follow. Updating a company status on a service like Facebook is perhaps more focused on the consumer of a service or product, whereas LinkedIn company updates are targeted at professionals who are interested in what the company is up to. Interesting examples of the feature’s usage could be product announcement or launches, which would make LinkedIn an even more important resource in keeping up with a company. <p style="text-align:right;color:#A8A8A8"></p>
Last week, LinkedIn rolled-out company status updates for its company profile page. This is a feature adopted from Facebook that allows companies to post status updates to follower news feeds and their company profile page, which users can comment on, like, or share with other members of the LinkedIn user community. Prior to this release, company engagement with LinkedIn users was limited to interactions in professional forums, functional groups, user communities, LinkedIn Answers, customer recommendations and content shared via personal user profiles and its company profile page. This platform enhancement increases the importance of developing a strong company presence on LinkedIn, as companies now have a mechanism to directly interact with followers and leverage the social platform’s 120 million business focused user community.
Like with Facebook, people can comment on and "like" status updates made on your Company Page. That means you'll need to monitor that page closely. Some cautions about LinkedIn Company Pages 1.
Published: Tuesday, October 18, 2011 Encourage discussion with a LinkedIn company page By Laura Christianson Relationship Marketing We've been exploring how to use LinkedIn — the social network for business professionals — in my last two columns. We've reviewed how to create a 100 percent complete profile and how to obtain those all-important recommendations.