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Did you know that nine in ten organizations market with content? This is according to a 2010 study conducted by MarketingProfs and Junta42, B2B Content Marketing: 2010 Benchmarks, Budgets and Trends . Organizations use eight content tactics on average, the most popular being: social media (excluding blogs) (79%), articles (78%), in-person events (62%) and eNewsletters (61%). Also according to the report, B2B marketers allocate approximately 26% of their total marketing budgets to content marketing initiatives while 51% of B2B marketers plan to increase their spend in content marketing over the next 12 months. BUT, marketers are not confident in which tactics to use and are unsure of how effective they are.
Success in B2B PR in 2011 will in large measure depend on PR practitioners mastering content strategies. While PR has always been in the content business — think white papers, case studies, speeches, by-lined articles — what has changed today is that companies no longer need to go through gate keepers to publish content. Anyone today, as the litany goes, can be a publisher. The digitalization of information has made content inexpensive both to create and distribute.
s FutureM Panel – The Future of News: Payments, Platforms and Places « Pinyadda's Blog: Media Start-up BlogFutureM is storming Boston the week of October 4th, bringing in a carnival of panels to discuss the future of marketing, media and technology. Pinyadda is excited to announce that we are hosting two back-to-back panels during FutureM called “The Future of News: Payments, Platforms and Places.” The panels will be held Thursday, October 7th from 4pm-6pm at Microsoft New England Research and Development (NERD) in Cambridge, MA and features many of the leading minds in the space to discuss the industry’s future: Featured Panel Participants Panel 1: Content-Side Panel 2: Business-Side
You’ll soon learn why I’m posting shorter, but more frequent posts…In the mean time, I wanted to share with you something I’ve been thinking quite a bit about these days. Think about the generation or two before us. A significant portion of free time was spent consuming media. From print to broadcast, everyday people simply digested information and content presented to them. But then, everything changed.
So, why have I launched a new site dedicated to content marketing and more importantly, how can it help you and your business? Content marketing works. In 2011, I generated almost £140,000 in fees from a site, using content marketing and in this post I’m going to briefly explain what it is and why you should be using it too. Content marketing: What is it? The actual term “content marketing” is something you may not be familiar with, yet I’m willing to bet you visit content marketing sites regularly.
How Matt Cutts Leveraged The Stack Overflow And Hacker News Communities In Redefining The Phrase “Content Farms” | Smackdown!Posted on January 31st, 2011 at 4:52 pm by Michael VanDeMar under blogthropology , Cuttisms , Google , marketing , search engines , SEO , spin A little over a week ago, on the Friday before last, Matt Cutts, the head of Google’s Web Spam Team, wrote a post on the Official Google Blog titled “Google search and search engine spam” . This post, and the upcoming changes it discussed, were most likely in response to a growing trend of dissatisfaction with Google’s results that have been cropping up around the blogosphere. In the post Matt talks about how Google feels that things are in fact not as bad as people are saying, and that “Google’s search quality is better than it has ever been in terms of relevance, freshness and comprehensiveness.”
Business-to-Business (B2B) marketers are forever chasing the challenge of publishing valuable, relevant content to their blogs and websites. And for good reason. Companies with blogs gather 68% more leads than those without blogs ( HubSpot ). Those who turn a standard blog into a well-produced, highly-relevant content machine may even see that number rise to a whopping 77%. But it’s not all about the almighty blog in the B2B content world. White papers remain the most effective piece of B2B marketing collateral —according to B2B magazine —with 86% of respondents finding them moderately to highly influential in their purchasing decision.
Last week at ARMA 2010 , I saw a speech by author Geoffrey Moore, who has written several books including " Crossing the Chasm ." In his speech Moore discussed a new form of content management that was emerging from the enterprise social and collaborative sphere, which he coined "Community Content Management." He suggested that records managers better be prepared for this new type of content because a new world was forming right before their eyes.
Alfresco released Alfresco Enterprise 3.4 this week with a decidedly social focus. While Alfresco CTO John Newton says the company still handles more traditional content management tasks, there is a new focus on social content from partners such as Jive and Liferay . This makes it easier for companies to manage their internal social content, and deliver content externally to online social networks as well.
Popular Today in Business: All Popular Articles Strategy By Joe Pulizzi , Published January 24, 2011
Join the Community & Sign-up for the Beta Trial! Join the community of transmedia authors, producers and artists and be the first to use Conducttr to write your own experiences. Join the Community . Creating a transmedia experience with Conducttr is a three-step process: use Conducttr to describe your story schedule when content is to be published and/or link content to interactive events publish your story to the Story Engine.
Transmedia Podcast – ZED.TO David Fono ( @fonograph ) and Trevor Haldenby ( @ trevver ) discuss the amazing Zed.TO . A must-listen to podcast for anyone interested in pervasive theater and alternate reality games.
Rachel Lovinger May 29, 2009 Elasticity, immortality, telepathy… good ingredients for a CS superhero. (image via CFAGELNYC ) I have this friend who’s been looking for a Content Strategist for a web design project.
As I wr ote in my last post “ Transmedia Storytelling: The Reemergence of Fundamentals “, Transmedia storytelling is very exciting, but it isn’t new. It is the ultimate mashup of ancient traditions and new communications models. There have been stories and messages delivered across different media every since the Cro-Magnon man figured out that mineral pigments like iron oxide and black manganese could be applied to the sides of rocks and caves.
As little as two or three years ago for most of us, we relied on information mainly from the mainstream media. Today, the internet is content rich (and of course has been for longer than a few years) and with “everyday” folks like me joining Twitter, Facebook, RSS feeds, etc. the content available is incomprehensible. I could go into all the stats available to support it, but since that’s not where I’m headed, I’ll skip that. Where I am headed is this: you are defined, categorized, listed, judged and perceived by both the content you post AND the company you keep. Yes, I said that and—although I don’t have the metrics to prove it—I can tell you from my own personal experience online that it’s very true. I have tweeted “You are what you Tweet” and what I mean by that is this: If you want to be recognized for a certain type of skill, industry, vocation, cause, etc, tweet 80% of content about or relevant to that subject(s).