content
Get flash to fully experience Pearltrees
Did you know that nine in ten organizations market with content? This is according to a 2010 study conducted by MarketingProfs and Junta42, B2B Content Marketing: 2010 Benchmarks, Budgets and Trends . Organizations use eight content tactics on average, the most popular being: social media (excluding blogs) (79%), articles (78%), in-person events (62%) and eNewsletters (61%). Also according to the report, B2B marketers allocate approximately 26% of their total marketing budgets to content marketing initiatives while 51% of B2B marketers plan to increase their spend in content marketing over the next 12 months. BUT, marketers are not confident in which tactics to use and are unsure of how effective they are.
Nine in Ten Organizations Market with Content, Does Yours? | Vertical Measures
Congility : Content Strategy, XML, DITA, CCMS events
Congility delivers pragmatic, focused events, on and offline, for Content Strategists, Documentation Managers, Team Leaders and Content Professionals.
Success in B2B PR in 2011 will in large measure depend on PR practitioners mastering content strategies. While PR has always been in the content business — think white papers, case studies, speeches, by-lined articles — what has changed today is that companies no longer need to go through gate keepers to publish content. Anyone today, as the litany goes, can be a publisher. The digitalization of information has made content inexpensive both to create and distribute.
How B2B PR Will Succeed in 2011 | Marx Communications
s FutureM Panel – The Future of News: Payments, Platforms and Places « Pinyadda's Blog: Media Start-up Blog
FutureM is storming Boston the week of October 4th, bringing in a carnival of panels to discuss the future of marketing, media and technology. Pinyadda is excited to announce that we are hosting two back-to-back panels during FutureM called “The Future of News: Payments, Platforms and Places.” The panels will be held Thursday, October 7th from 4pm-6pm at Microsoft New England Research and Development (NERD) in Cambridge, MA and features many of the leading minds in the space to discuss the industry’s future: As print media continues to decline and more consumers turn to digital technologies for their daily news, publishers are reinventing the way they create and distribute content. Pinyadda and the leading digital publishers, content creators and strategists above will discuss the evolving news landscape and future of this rapidly changing industry.Content Marketing Agency | Content Marketing For Your Business
ideaLaunch can help you in many ways, faster than you ever thought possible. We're doing it right now for thousands of customers, with content marketing software and services that make business better, smarter and more fun. Each business we launch starts with ideas that ignite interest and solve problems. And we strive to make them all better. And better than that.
Are you a content consumer or creator? « Brian Solis Brian Solis
You’ll soon learn why I’m posting shorter, but more frequent posts…In the mean time, I wanted to share with you something I’ve been thinking quite a bit about these days. Think about the generation or two before us. A significant portion of free time was spent consuming media. From print to broadcast, everyday people simply digested information and content presented to them. But then, everything changed.
How to attract massively more business with content marketing | Internet marketing
Content marketing works. In 2011, I generated almost £140,000 in fees from a site, using content marketing and in this post I’m going to briefly explain what it is and why you should be using it too. Content marketing: What is it? The actual term “content marketing” is something you may not be familiar with, yet I’m willing to bet you visit content marketing sites regularly. If you visit entertainment sites or sites that offer business advice, you are visiting a site that uses content to market itself.
How Matt Cutts Leveraged The Stack Overflow And Hacker News Communities In Redefining The Phrase “Content Farms” | Smackdown!
A little over a week ago, on the Friday before last, Matt Cutts, the head of Google’s Web Spam Team, wrote a post on the Official Google Blog titled “Google search and search engine spam” . This post, and the upcoming changes it discussed, were most likely in response to a growing trend of dissatisfaction with Google’s results that have been cropping up around the blogosphere. In the post Matt talks about how Google feels that things are in fact not as bad as people are saying, and that “Google’s search quality is better than it has ever been in terms of relevance, freshness and comprehensiveness.” He does say that recently, due to increase in both “size and freshness” that of course some spam did get indexed, and also states that as the old, tired, run of the mill spam decreased in Google’s index that Google will now be shifting it’s focus on to content that just sucks:
Business-to-Business (B2B) marketers are forever chasing the challenge of publishing valuable, relevant content to their blogs and websites. And for good reason. Companies with blogs gather 68% more leads than those without blogs ( HubSpot ). But it’s not all about the almighty blog in the B2B content world. White papers remain the most effective piece of B2B marketing collateral —according to B2B magazine —with 86% of respondents finding them moderately to highly influential in their purchasing decision. Still, B2B Content Should Go Further
Is Your B2B Content Getting the Mileage it Deserves?
We’ve seen our fair share of Pinterest clones in the past month, from the most blatant copycat sites that make no effort to disguise what they’re doing, to the sites that are aiming for an even more niche audience than Pinterest itself. Then there are sites like Sworly, which at first glance look an awful lot like Pinterest and function an awful lot like Pinterest, but bring enough of a difference to the table to warrant a closer look.
The Content Strategy 2010 Rewind - Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior | Brand & Content Curation | Scoop.it
Get ready for community content management - FierceContentManagement
Last week at ARMA 2010 , I saw a speech by author Geoffrey Moore, who has written several books including " Crossing the Chasm ." In his speech Moore discussed a new form of content management that was emerging from the enterprise social and collaborative sphere, which he coined "Community Content Management." He suggested that records managers better be prepared for this new type of content because a new world was forming right before their eyes.Alfresco released Alfresco Enterprise 3.4 this week with a decidedly social focus. While Alfresco CTO John Newton says the company still handles more traditional content management tasks, there is a new focus on social content from partners such as Jive and Liferay . This makes it easier for companies to manage their internal social content, and deliver content externally to online social networks as well.