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One year ago, French startup Eyeka announced that it had raised €3 million ($4 million) to take its online alternative to the traditional focus group international. The company had raised €8 million to date and had already opened offices in Singapore. Last year, the 40-person company set-up shop in the UK and now it’s officially launching in the US, with offices in San Francisco and New York.
The first time I heard the term Transmedia I completely glossed over. I don’t know why, but I just assumed it was tech-related and being a writer I immediately discounted it. As it turns out, it’s 100% relevant to what I do for a living and is actually extending the demand for good storytellers beyond mainstream web.
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