Pearltrees videos. Overvåking tools. Social Media Tools. Bloggposter. Content. Social Media Marketing Tools. IR & Ipad. Mind mapping. Transmedia storytelling. Bloggers top 10. Eyeka launches in the US so big brands can crowd-source creative feedback. One year ago, French startup Eyeka announced that it had raised €3 million ($4 million) to take its online alternative to the traditional focus group international. The company had raised €8 million to date and had already opened offices in Singapore. Last year, the 40-person company set-up shop in the UK and now it’s officially launching in the US, with offices in San Francisco and New York.
Eyeka was initially launched in 2006 by French serial entrepreneur, Gilles Babinet. The platfrom often gets compared to the likes of participative creative agencies (like Creads, who has also been eyeing the US market since last year) but is really more of a consumer engagement community. According to Eyeka’s CEO, François Pétavy, this model is more efficient than the traditional focus group.
Obviously, Eyeka’s decision to launch in the US is anything but surprising. eYeka is an online community of over 260,000 very creative individuals active in over 150 countries.
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