8 Ways to be UBER Charismatic What did JFK, Marilyn Monroe and Hitler all have in common? They were all renowned charismatics that lit up every room they entered. You’ve most likely met one of these kinds before. Robert Greene studied these people and detailed the methods one can use to become a charismatic in his book “The Art of Seduction.” Purpose Pick a cause, a goal, a vision and live it. Mystery Become mysterious (like Bruce Wayne) by being unpredictable. Saintliness Think Gandhi. Eloquence Speak slowly and hypnotically, with random pauses if needed. Theatricality Be larger than life. Danger/Spontaneity Radiate dangerous, rebellious sexuality. Vulnerability Have a soft side and love your followers. Magnetism Develop a piercing gaze. DO NOT COMMENT.
Ocean Marketing: How to self-destruct your company with just a few measly emails [update] Update: A representative for the Avenger Controller (a new one, obviously) has released an official statement regarding Ocean Marketing’s involvement with their product and the actions of Paul Christoforo. Original story: Strap yourself in, you’re about to witness the most outlandlish PR blunder in video gaming history. And trust me, there have been many… From VentureBeat Customers don’t just get irritated when you screw up cross-channel personalization. Starting earlier this morning with a post on Penny Arcade, co-founder Mike “Gabe” Krahulik brought to light a series of emails between Dave, a customer politely inquiring about the status of his Avenger PlayStation 3 controller order, and Paul Christoforo of Ocean Marketing, the PR lead for the product. I’m going to repost the emails in their entirety, then we’ll continue much, much further down the rabbit hole afterward. From: Ocean Marketing To: Dave Dec 16, 2011 2:45 PMDec 17– Paul Christoforo
Legal Risks in Social Media Use by Nonprofits Legal Risks in Social Media Use by NonprofitsKenneth E. Liu, Gammon & Grange, P.C. As the world has seen in the grassroots revolutions of 2011, online social media can be powerful tools for social change. Nonprofits large and small are increasingly taking advantage of such tools to advance their causes. But as with all new societal advances, social media also pose many risks if not used properly. As your nonprofit organization grows its social media presence, be sure to take steps to avoid the many potential legal traps in the online world, which should include formulating a social media policy to guide your employees on acceptable online behavior. 1. Even if you use a pseudonym online, there are ways that the public, including reporters, can discover who you are, as three young staff of Congressman Rick Larsen of Washington state found out the hard way. Generally, information posted in social media can also be used as evidence in a court of law. 2. 3. Intellectual Property (IP). 4. 5.
FatmanScoop.com ClickBrain - Marketing is Dead. Long live the relationship! Tech Etiquette: 3 Rules to Live By While technology has given people even more ways to connect, it also has a way of making them feel more disconnected than ever. Why pick up the phone when you can hide behind an email? Why have a face-to-face conversation when you can shoot off a quick IM? And, why the heck have you not received a response yet... it's already been, like, two minutes?! There are no standard mores when it comes to technology--and that's a problem. As fellow Inc.com columnist Eliza Browning notes, modern-day business etiquette remains chiefly an exercise in value and respect. 1. Tone, context, and subtle nuances are easily lost in translation online. To state the obvious: Emails cannot be undone--so watch what you say and whom you copy. Jumping into online conversations, say, on Twitter, is another area where you can get into trouble. 2. Be timely with email responses: Most should happen within 24 hours. Keep subject lines brief and directly related to the contents of your email. 3.
Lulu - Responsive WordPress Theme Lulu is a fully responsive, minimalist, awesome WordPress theme, with 4 custom post types, responsive flex slider, filterable portfolio/gallery, built-in contact form, and on and on. If you’re looking for a classy responsive theme, Lulu is patiently awaiting your arrival… iPhone Screenshot for evidence… Some Features Fully ResponsiveFoundation Responsive FrameworkFlex Slider4 Custom Post Types: Slider, Info, Logos, & Gallery3 Different Color Schemes, including different colored iconsEasy Shortcodes for Symbol ReplacementFilterable Portfolio/Gallery (Also, responsive)Sweet ShortcodesjQuery Tooltips through the themeFlickr, Twitter, Recent Posts WidgetsBuilt-in jQuery contact formEasy-to-use admin areaGreat Support! Check out the documentation? Need Support? Of course! Depending on how many requests I have at one time, I will get back to you as soon as possible… Updates (Because work is never done…)
A VC: Marketing You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra). A very experienced and successful entrepreneur came into our office a week ago to pitch his latest company. So a few days later, I called him. Zynga has spent millions on customer acquisition and continues to do so. In my talk at Harvard Business School, I said "Early in a startup, product decisions should be hunch driven. Early in a startup you need to acquire your customers for free. So if you need to acquire customers for free early in a startup, how do you do that? For the consumer/free part of the web, there are some obvious things you will want to do: 1) Twitter – so many entrepreneurs have asked me "how did you start a company before Twitter?"
American Red Cross Social Media Guidelines Von Tundra Das in Portland ansässige Designbüro Von Tundra hat diesen Dodge Chinook aus dem Jahr 1969 in eine mobile Saft- und Cocktailbar umgewandelt. Der Kunde wünschte sich eine ausgefallene Umsetzung für die Gästebewirtung auf der Straße, mobil und trotzdem einladend. Das Ergebnis ist der Umbau des vom Zerfall bewahrten Trucks zu einer ’Sip Mobile Lodge’. Es vereint sich hier der Stil eines typischen Oldtimerbusses mit Elementen zeitgenössischer Moderne. Die Innengestaltung ist minimalistisch, hell und freundlich. All images © Darryl James | Via: design milk
The 14 Most Powerful and Effective Words in Marketing | 60 Second Marketer | Tips, Tools and Techniques for Marketers Around the Globe In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns. This post gives you a sneak peak at the list that’s included in the book. Enjoy. Have you ever bought a product that you didn’t really need? You know the kind — they’re often found in the aisle displays at Lowe’s, WalMart or Barnes & Noble. Or, you may have been told about a deadline to buy concert tickets, join a health club or even buy a car for 0% interest. What’s up with that? This week, I’ll be posting blogs on this very topic. Below, you’ll find the 14 most powerful and effective words in marketing. I’ll cover this entire topic in depth when I speak at the SXSW conference. FreeNowYouSaveMoneyEasyGuaranteeHealthResultsNewLoveDiscoveryProvenSafety What do all these words have in common? How should you use these words in your marketing campaigns?