The Third Wave of the Web Will Be Uniquely Personal. Two weeks ago, I wrote about the increasing attention crisis facing many of us as we work to find relevant and beneficial content from the many different sources that are challenging us for our time and energy. Chris dixon's blog / Graphs. A graph consists of a set of nodes connected by edges.
The original internet graph is the web itself, where webpages are nodes and links are edges. In social graphs, the nodes are people and the edges friendship. Edges are what mathematicians call relations. Why We Desperately Need a New (and Better) Google. This semester, my students at the School of Information at UC-Berkeley researched the VC system from the perspective of company founders.
We prepared a detailed survey; randomly selected 500 companies from a venture database; and set out to contact the founders. Thanks to Reid Hoffman, we were able to get premium access to LinkedIn—which was very helpful and provided a wealth of information. But some of the founders didn’t have LinkedIn accounts, and others didn’t respond to our LinkedIn “inmails”. So I instructed my students to use Google searches to research each founder’s work history, by year, and to track him or her down in that way.
But it turns out that you can’t easily do such searches in Google any more. We ended up using instead a web-search tool called Blekko. Blekko was founded in 2007 by Rich Skrenta, Tom Annau, Mike Markson, and a bunch of former Google and Yahoo engineers. The feature that I’ve found most useful is the ability to order search results. Why the Search Marketing Industry Must Adapt or Perish. Tommy Swanson is the Social Media Specialist at KMA (A Pursuant Company), a full-service fundraising company.
Swanson is in charge of SEO and social media for numerous nationally recognized non-profit organizations. He is also a serial online entrepreneur who has built and sold several large businesses since his early teens. Type a query into Google and, nine times out of ten, you’ll find a result that does not seem right. It’s not a bug or a website getting a lucky break from the Google gods — it’s the result of savvy manipulation by a group of Internet hustlers known as search engine optimizers (SEOs). I know because I am one. As of recently, Google’s algorithms are on the move. A Brief History Over the last decade, search engines have evolved at a rapid pace for two reasons: To provide higher quality results to a given search query, and to keep SEO spammers from manipulating search results. Not all marketers are able to keep up with the rapidly changing algorithm. A New Model. Serendipity is unexpected relevance « BuzzMachine.
Serendipity is not randomness.
It is unexpected relevance. I constantly hear the fear that serendipity is among the many things we’re supposedly set to lose as news moves out of newsrooms and off print to online. Serendipity, says The New York Times, is lost in the digital age. Subscriptions are the New BLACK. (+ why Facebook, Google, & Apple will own your wallet by 2015. I'm on a redeye to NYC, supposed to be working on a presentation i'm giving in a few hours... but fuck it, i can't get this outta my head, so here we go.
(note: extremely raw, uneven, long, 1st draft publish & shoot; will revise l8r) ASSERTION #1: The default startup business model from 2000-2009 was based on growth (aka acquisition) and CPM- or CPC-advertising Over the past 10 years, we have seen a massive shift in advertising from CPM to CPC-based advertising. This basically started happening when the 2000-2001 dotcom implosion blew the market cap of Yahoo to smithereens, and display advertising went into the shitter.
The Age Of Relevance. Editor’s note: This is a guest post submitted by Mahendra Palsule, who has worked as an Editor at Techmeme since 2009.
Apart from curating tech news, he likes analyzing trends in startups and the social web. He is based in Pune, India, and you can follow him on Twitter. What’s the Next Big Thing after social networking? This has been a favorite topic of much speculation among tech enthusiasts for many years. I think we are already witnessing a paradigm shift – a move away from simple social sharing towards personalized, relevant content. The key element of the next big thing is the increasing significance of the Interest Graph to complement the Social Graph.
Relevance is the only solution to the problem of information overload. "Serendipity" – en slags griseflaks - Newton. Building Better Social Graphs. I'll say right upfront that this may be a feature that many people don't need.
But I need it so I thought I'd post it anyway. As software becomes social, the creation of the social graph on each web service becomes a chore. I do not believe that you simply want to port your social graph from Facebook and Twitter into new web services. I believe you want to curate the social graph for each and every web service.