The 10 Most Innovative Viral Video Ads of 2010. Josh Warner is president and founder of Feed Company, which promotes and distributes brand videos, including campaigns such as Levi's "Backflip," Ray-Ban's "Catch" and Activision's "Bike Hero.
" In four years, Feed has seeded more than 200 videos across the social web. Everybody loves viral videos. That's why they're "viral. " Ad agencies have been trying, in their own way, to replicate the success of viral videos to help their campaigns get exposure and new fans. While some may miss the mark, there are some truly great and innovative viral video ads out there. For this year's top innovative viral video ads, advertisers and ad agencies split their goodness between web specific videos and great TV ads that did well online. This positive, inclusive tone and tight content/audience match make this year's social videos worth sharing. 1. Click HERE for the full interactive experience.Advertiser: Tipp-Ex Ad Agency: Buzzman 2.
Advertiser: Sussex Safer Roads Partnership 3. 4. 5. Advertiser: Puma 6. How the media landscape will shape marketing in 2011. By Giles Fraser, Co-founder of Brands2Life. 2010 has been a year of new ideas in the media industry and significant changes in the way consumers engage with brands.
For example, The Times introduced its paywall, claiming that it was engaged in a “suicidal form of economics” by giving away its biggest asset, its quality journalism. Whilst this has led to a dip in visits to its websites, if the experiment works and other publications follow suit, it means brands will need to think very differently about the kind of content they offer and how they evaluate the reach of their marketing programmes. At the same time, according to a global survey of 750 journalists by the Oriella PR Network, 22% of those polled stated that they are providing or are looking into the provision of paid content via smartphone apps. These new platforms require a richer mix of visual and video content and place a premium on exclusive stories, which directly influences a brand’s PR strategy. How marketers can win over and track influencers - Marketing How To Guides.
By Paul Miller, Head of Digital Strategy, Cision UK.
Influencers are changing - fast. Once upon a time marketers could simply identify the journals or TV shows that their target audiences would read or watch, but in the last few years the media scene has fragmented significantly. What we understand to be “influencers” are no longer simply print or broadcast journalists, but now include a diverse array of bloggers and Twitter users, even members of Facebook groups and forums. The time frame we have to interact with this widening influencer pool has also narrowed considerably. If news breaks it can spread globally in minutes over multiple channels. It would be tempting therefore to believe that targeting influencers is harder than ever, especially as influencers emerge and disappear, or move between news organisations more than in the past. So, just what makes someone an “influencer”? Also, the fluidity of change varies wildly from sector to sector. Influencers are moving targets.