Recruiting. Presentations. Policy. Socialnetwork. Nissan. Why Sentiment Analysis Can’t Work And Why It’s A Damned Good Thing! « Jennifer Lindsay Digital. This is a guest blog post from Dominique Lahaix, CEO of eCairn. eCairn Inc. (@eCairn) is a privately held software technology company, founded in October 2006 that specializes in community and influencers marketing. Headquartered in Los Gatos, California, Dominique (@Dominiq) and other company founders have a cumulative experience of 50+ years in e-marketing, knowledge engineering, collaborative filtering, linguistics, software development and software engineering at well-known companies such as Hewlett-Packard, Sun, Xerox, eBay and Motorola. Let’s start with an example. Imagine you work for Dell and you have to rate the following conversations to be examples of positive, neutral or negative sentiment: Hard to rate isn’t it?
That’s why solutions claiming to do automatic sentiment ends up with 60+ neutral, 70% precision and manual options to override the machine produced sentiment. It just does not make sense. I’m not saying it can’t be done. Why not sampling? 5 Social Media Best Practices for Business. InShare30 Social networks and blogs are changing how consumers find places and services, how and where they share their experiences, and eventually, where they will spend their time and money. Without an understanding of, and participation in, social networks, you can miss shaping and contributing to the decision-making process of those who define the success of your business. While social media cheat-sheets and short cuts are available almost everywhere you look, the truth is that we have some work ahead of us. To help, I’ve assembled a list of five best practices to help you build, cultivate, and measure success in the new web right now. 1.
Dedicate the time We’re all very busy and our to-do list is never ending. 2. Many business owners believe that social media gives people a chance to criticize their business. 3. Social networking is far more effective when you realize that creating profiles and updating social networks aren’t arbitrary. 4. 5. This is your time to engage! Seven Things Your Organization Must Do Because Of Social Media. In the mid- to late-90s, many business leaders observed the advent of the Web and asked the wrong question: “What will the Internet do for us?”
Instead, they should have been asking, “What will the Internet do to us?” The difference between these two questions is the difference between a false sense of security and a necessity for action. It’s the difference between Amazon organizing itself around the online channel in 1994 and Barnes & Noble opening an e-commerce site in 1997—today Amazon is worth $55.7B and Barnes & Noble has a $1.1B market cap. It’s also the difference between newspapers struggling with a 70% decline in classified advertising over the course of a decade and eBay seeing revenues increase over 1900% in the same period. Today, many business leaders are again asking the wrong question: “What will social media do for us?” Instead of “What will social media do to us?” Greenpeace vs. What can we can learn from the Nestlé and United occurrences? You must be proactive. Six Seminal Concerts, or What I’ve Learned About Blogging | Jon On Tech.
You never turned around to see the frowns on the jugglers and the clowns When they all come down and did tricks for you You never understood that it ain’t no good You shouldn’t let other people get your kicks for you - LIKE A ROLLING STONE End of the decade again. Everyone is writing the Obligatory Reflection and/or Prediction stuff again. So I ain’t going to write one of those. However, being a blogging newbie, I learnt a shitload this year which, it transpires, was well understood by the Social Media gurus I’ve loved for years.
Lesson #1: It’s Noisy Out There, So Make a Bigger Noise The Beatles, New York, NY, August 15 1965 The Beatles concert at Shea Stadium broke records all over the place, with over 55,000 people attending. It’s noisy as hell in the blogosphere too. Lesson #2: Experiment, but Don’t Pander to the Crowds Bob Dylan, Newport Folk Festival, Newport, RI, July 25 1965 As some of you might know, I’ve got a soft spot for Bob. So, like Bob, I’ve tried to experiment. Global Social Network Figures. When any global company undertakes a social media strategy, there is an expectation that even company-wide initiatives will need to be customized for each region. Whether it's local customs, language or even the device on which the networks are accessed, it's vastly different all over the world. Facebook does not rule the world.
Not yet at least. ;-) The growth of social networks globally is a sure thing. The question is, where are they growing and which networks are dominant in which markets? Last year, I shared some statistics. Naturally, things have changed. Here are some interesting graphics, courtesy of Vinco's Blog, that tell the story on social networks around the world. Here's a breakdown of top three social networks in the top 10 markets: Is there anything you'd add?
The Super Bowl is consistently one of the most-watched television programs of the year. Even as network television viewership continues to erode — thanks to cable, timeshifting and Internet options — advertisers are still willing to pay big ad dollars for a spot on Super Bowl Sunday. That could be changing. For the first time in 23 years, Pepsi will not have any ads in the Super Bowl. Instead, the company will be spending $20 million on a social media campaign it's calling The Pepsi Refresh Project. Such a large move is noteworthy for any company, however Pepsi's symbiotic relationship with the Super Bowl makes this shift to new media that much more seismic. The Pepsi Refresh Project Rather than spending money on a Super Bowl ad, Pepsi will launch the Pepsi Refresh Project on January 13, 2010. Voting will begin on February 1, 2010, and the projects that get the most votes will be funded by Pepsi. Will It Work?
What do you think of Pepsi's decision to forgo the Super Bowl for social media? Tamsyn Burgmann : Profession: expert en médias sociaux | Société. Au moment où certaines entreprises tentent d'empêcher leurs employés de publier des photos sur Flickr ou de raconter leurs mésaventures sur Twitter pendant les heures de travail, d'autres choisissent plutôt d'utiliser les talents sociaux de ces employés. Des offres d'emplois pour les «experts en médias sociaux» ont même commencé à apparaître. Un expert en médias sociaux est en mesure d'utiliser divers outils en ligne, de Facebook à Twitter en passant par YouTube, au profit d'une organisation, d'une marque ou d'une entreprise, explique Theodora Lamb, qui travaille comme «animatrice de communauté» pour le site Thebigwild.org.
Mme Lamb, âgée de 26 ans, s'occupe du site en facilitant la conversation avec ses visiteurs. Ses tâches incluent la rédaction de messages de 140 caractères pour Twitter et de courriels en réponse aux visiteurs, la production de vidéos pour le Web et la gestion de concours. Talent de raconteur Avantage jeunesse. Emplois : Coordonnateur-trice aux communications, Web et médias sociaux - Société canadienne de la sclérose en plaques - Montréal. Social media job interview questions. Social Media Jobs That Made Us Drool This Year | Job Search Tips and Advice - Applicant - A Guide To All Things Career. There are many people getting paid to use Facebook, twitter and other social sites.
It seems like friends, followers and your influence on social sites are starting to become synonymous with job qualifications. Recent example is that of Best Buy where job applicants had to have at least 250 followers on Twitter . Another one that I can recall is a job posting for The Phnom Penh Post (Cambodian Nespaper) where the applicant qualifications had to include at least 150 followers on twitter, 200 friends on Facebook, adminstrator or creator of at least one Facebook group and a blog with pagerank 2 or higher. It just goes to show that the job search landscape is increasingly being shaped by social media. Recruiters and employers want candidates that are social media savvy.
This year there has been quite a few jobs directly related to social media that was talk of the web for a while. 1. Job : Experience every attraction that Orlando has to offer. 2. 3. 4. 5. $500,000 To Stay At Home. Find A Job In Social Media | Social Media Job Wire. Want A Corporate Social Media Job? Demonstrate These Three Essential Qualities. Hiring managers, recruiters, and management staff are often confused on where they can find qualified social media professionals for corporate positions. They get a lot of resumes, but few are qualified and the rest are “wannabes”. In many cases, they have to employ the services of a recruiter to poach an experienced individual working at an agency or corporation, or post a paid listing on my job board (see right column).
I’ve reviewed quite a few job descriptions and talked to a few folks in the field, and can boil down the job reqs to three major skills, they are: The Three Essential Qualities of Corporate Social Media Positions There’s often a list of skills, backgrounds, education, and sometimes Twitter follower requirements listed but It boils down to three qualities: 1) Fulfill Meaningful Business ObjectivesHere’s where companies are having problems finding qualified folks. Update: David Armano shows what not to look for. 039;s Weekly Guide to Social Media Jobs. How To Sell Your Boss On Social Media | Social Media Commando.
So you want to convince your boss that Social Media is right for your business? …But you’re not sure how to prepare? My advice: stick to the facts. Instead of blowing smoke about how awesome social media is, rely on hard data. Major research companies have done the heavy lifting for you. Here are some great pieces of data to share with the higher ups in your pursuit of a social strategy for your workplace: Audience Participation Nearly one in five Internet users is tweeting on Twitter or using another service to share personal and business updates, or to see updates about others, according to a new study from the Pew Internet & American Life Project. Loyalty Rates Social Sites Send Fewer, but More Loyal Visitors than Search Income and Upward Mobility 40% of Twitter Users Have a Household Income of $50,000 or Higher42% Have at Least Some College Education55% Are Between Ages 18-49 Infographic And Finally… Social Media Drives Search Intent Driving Buyers to Your Business Alright Troops — Get To It!
Social media: the best and worst of 2009 | Blog. Social media growth continued to accelerate this year, with more brands integrating social channels into their marketing campaigns. There are some amazing examples of truly innovative, forward-thinking brands that have effectively used social media to connect with their customers, build engagement and create buzz. However, with just as many companies jumping on the proverbial bandwagon (in an arguably over-hyped space), it’s clear that some brands still “just do not get it". Here we look back at some of the best (and worst) examples of social media in 2009. Before we look at the examples themselves, it’s important to keep in mind some social media ground rules. The number one rule to remember is that social media are above all, a social tool. Our usual social norms apply just as well in the offline world, and this means treating customers with respect, being open and transparent, and being interesting and engaging.
Let’s start on a positive note… 2) Compare the Meerkat 3) Zappos on Twitter. Creating a Social Media Policy. Creating a social media policy or guidelines for your organization can be a daunting task. I think the number one question is where do we start? Many companies begin communicating in the social media landscape and then have to step back to build their policies. There are many different approaches that I’ve seen, however, here’s an easy way to tackle the development of your social media guidelines: Put together a coalition of people who will need to be a part of the creation of the document and who understand the goals and objectives of social media communications (Communications, Legal, HR, IT, etc.)Select 5 or 6 good social media policies that have been created by other organizations. You should be able to use the matrix comparison to build your own social media policy. Don’t wait for a legal issue or a social media crisis to occur.
Here’s what a matrix would look like: Click for Larger Image What steps are you taking to develop your social media policy? Social Media Is A Small Town. The Ethics Of Social Media PR. PodCamp Toronto - Measuring Social Media. Health care meets social networking - Jacksonville Business Journal: The Mayo Clinic wasn’t sure what to expect from social media when it gave it a test run four years ago. Things like iPods, MySpace and blogs had exploded onto the social scene, and businesses were looking to cash in. But the health care industry had other considerations, and more rules to play by. The interest was not exclusively marketing and advertising, but rather how to use the technology to transform the access, delivery and dissemination of health information.
And then there were other issues like patient confidentiality and related privacy issues. Mayo started with a podcast, largely unsure of what it was doing. There was no staff dedicated to new media, so a few of the public affairs employees hastily podcasted a 60-second broadcast radio feed normally provided to radio stations. Then they waited. “It was us dipping our toe in to see if this is something people actually do and can we do it,” said Lee Aase, Mayo’s manager of syndication and social media based in Rochester, Minn.
Engage » Blog Archive » The Case Against Blogs & Twitter. Okay, I’m being facetious. The other explanation that I’m self-hating, as a blogger going on seven years and an avid Twitter user with a network of 2,451. There is a serious point to this, and one that should be dramatized for the candidates running for RNC Chairman: the Internet is not just blogs and Twitter. New media is a big world — from websites, to e-mail lists, to fundraising, to online advertising, to search engine optimization, to GOTV applications, to internal databases, to APIs, to YouTube, to mobile, to emerging platforms like iPhone/Android, and yes, to social media. Done wrong*, creating a Twitter account and holding a few blogger conference calls is the lowest cost form of engagement and can be a fig leaf for continuing business as usual in other parts of the organization.
To understand where the growth markets are, let’s look at how many people the Obama campaign had in each of its online programs, according to recent media reports: So, what’s my “beef” with Twitter? Comment faire connaître son entreprise pour moins de 1000 € ? - SlideBoom. Royal Pingdom » Social network popularity around the world. With the help of Google data, we have looked at 12 of the top social networks to answer a simple, but highly interesting question: Where are they the most popular? The social networks we included in this survey were MySpace, Facebook, Hi5, Friendster, LinkedIn, Orkut, Last.fm, LiveJournal, Xanga, Bebo, Imeem and Twitter.
Popularity by country (how we got the data) Google Insights for Search makes this quite easy for you. This “regional interest” should give a good indication of which regions (in this case countries) a social network is most popular in. Google also provides a nice heat map of the results. Some interesting observations before we get started While we were collecting the data we noted several interesting, and often surprising, pieces of information.
If you needed confirmation that social networks are global affairs, that should do it. But now have a look for yourself. MySpace Countries with highest interest in MySpace: United StatesPuerto RicoAustraliaUnited KingdomMalaysia Facebook. M2 Universal releases social media survey.