13 Truths About Social Media Measurement | Brand Elevation Through Social Media and Social Business | Altitude Branding. Marriott earned $5 million from corporate blog. Marketing Moves to the Blogosphere. Jason Calacanis, who got into blogging early and big, has quit. He co-founded a network of blogs called Weblogs in 2003, before the medium cracked the mainstream, and then sold it to AOL in 2005, working there until 2007. Today he is chief executive of Mahalo, a search engine guided by editors rather than algorithms.
After five years of writing on tech industry topics as well as personal ones and building an audience of 10,000 to 20,000 daily visitors, Calacanis said he got tired of all the nasty commenters and opportunistic "link-baiters," people who post just to promote their own blogs. So he signed off, leaving the blogosphere to others. One group that has been firing up its keyboards is corporate types. "It's a phenomenal promotion vehicle for a company, or a great crisis tool or a great customer service tool," said Geoff Livingston, a public relations strategist and social media expert. Bethesda's Honest Tea launched its blog in late 2005 as a way to get close to customers.
Marriott - Marriott on the Move - Bill Marriott's Blog. A List of Social Media Monitoring Tools | Social Media Answers. Campagne publicitaire vers le Web : Les agences d'ici veulent-elles cacher le RSI ? La plus fréquente erreur que je vois dans les campagnes traditionelle (télé, imprimée, radio) vers le Web au Québec (et ailleurs aussi) est que dans la très grande majorité des cas, c'est le nom de domaine principal qui est affiché/mentionné pendant la publicité ! Comment faîtes-vous alors pour quantifier votre nombre de visiteurs provenant de la publicité du trafic habituel provenant des moteurs de recherche, des liens externes vers l'accueil ou du trafic direct qui tape votre nom de domaine dans la barre d'adresse du fureteur ?
Impossible. Même avec l'heure de diffusion de la publicité en radio ou en télé, ce n'est pas assez précis surtout quand il y a près de 20% qui regarderont celle-ci sur support enregistré dans les heures ou les journées suivantes. Donc, comment calculer un retour sur investissement si on a même pas la donnée primaire qui sont les visiteurs provenant de nos campagnes traditionelles ? Annonce 1 : format 15 secondes Annonce 2 : Diffusion régionale. MediaMiser - Media Analysis, Monitoring, and Measurement. _eBook_Feb2010_2.pdf (Objet application/pdf) ROI: How to Measure Return on Investment in Social Media.
InShare62 What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“ Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue.
The debate over ROI inspired certain brands to cannonball into popular social networks to join the proverbial conversation without a plan or strategic objectives defined. But that was then and this is now. In 2010, we enter into a new era of social media marketing, one based on information, rationalization, and resolve. ROI: The Return on Ignorance Adaptations included: ROI: Return on Investment Source: eMarketer - Sales.
Sexy Numbers: Measuring ROI in Social Media Campaigns. Unless they are prefaced by dollar signs, numbers are not sexy, which is why social media experts have spent years avoiding them. Like the cool kids, they often seem more interested in being invited to the party than delving into what the party is for. The argument is often that numbers and metrics only serve as distractions to engagement and dialogue. As a model matures in order for it to maintain a business role, make no mistake social media is about business, its impact needs to be quantifiable. Forrester Research estimates that social media will make up 3 percent of overall interactive marketing spend in the US in 2010 with the highest delta of growth in any channel over the next four years.
Brian Solis, author and principal of the FurtureWorks agency, recently posted a well written piece about the Maturation of Social Media ROI on Mashable. €œA direct result of not tying activity to an end game, the ability to know what it is we want to measure before we engage. Final Thoughts. The 10 Social Media Metrics Your Company Should Monitor. While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure.
How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies. According to 2009 Mzinga & Babson Executive Education study, over 80% of professionals do not measure ROI for their company’s social media programs. Granted, Social Metrics and their measurement techniques are relatively new, and this might account for the lag in tracking. Visitors and sources of trafficNetwork size (followers, fans, members)Quantity of commentary about brand or product These are easily understandable common social metrics. Social media leads. Are there other metrics you measure that you feel are more important for your company? HOW TO: Measure Social Media ROI. Olivier Blanchard Basics Of Social Media Roi Defining Clear Goals As a standard formula, ROI is pretty basic, ROI = (X - Y) / Y, where X is your final value and Y is your starting value.
In other words, if you invest $5 and get back $20, your ROI is (20 - 5) / 5 = 3 times your initial investment. In the financial sense, ROI is measured purely in the context of dollars and cents, however, the principles can really apply to any type of investment — monetary or not. Having concrete goals and concrete baselines is crucial to calculating your return on investment. Once you have your goals defined, you need to gauge the baseline for your levels before starting or changing your social media strategy.
Metrics Tools Although ROI ≠ metrics, traditional web metrics like traffic counts, number of comments, Twitter followers, Facebook fans, etc. are an important component when calculating your ROI. The trick is to not rely solely on the numbers, but on what the numbers end up leading to. How To Create Measurable Objectives | Brand Elevation Through Social Media and Social Business | Altitude Branding. Social Media Needs Accountability | Brand Elevation Through Social Media and Social Business | Altitude Branding. Three reasons why the “experts” are wrong about social media measurement | {grow} There is an argument around the blogosphere that is DRIVING ME CRAZY. When it turns to the topic of measurement and social media marketing, many “authorities” flippantly rely on the “double standard” argument — If you’re trying to measure the value of SM, you might as well measure the value of a cell phone, the company car and the receptionist.
One popular blogger and author recently said if your manager asks for the ROI of your social media initiative, you should ask him for the ROI of his pants. Their point is that you just need to accept the social web as something ubiquitous and necessary, so why worry about it? This is lunacy. Here are three reasons why this “no need to measure” view is an irresponsible position: 1) Never get caught with your stats down Let’s examine the argument that you don’t measure the value of a company car, or email so insisting that we measure social media is a double standard. 2) The fallacy of free But just how much money are we talking about?
Review: Sysomos " Ideas on community, collaboration, and tech. Last week I spoke with Steve Dodd and Nick Koudas of Sysomos, a social media tracking/monitoring service. They walked me through their product, features and showed me how it could be successfully implemented in a business or even by someone with a successful personal brand. Below is my review. Please note that this review is based on a presentation given to me by the Sysomos team, and I have not had an opportunity to actually try the Sysomos product or implement it firsthand. Structure of this review: I’ve broken down the core elements of the product into categories and have reviewed them based on their merit. I’ve also included a brief review of additional features that are “added bonuses” or things you’d expect to see in a service like this towards the end of the review.
Search: The initial usage of the Syosomos tool is much like the other social media monitoring tools on the market: you’re able to enter your search terms and adjust your search properties based on those words. Social Media Campaign Monitoring & Measurement with Sysomos & Radian6 ... Social Media Campaign Monitoring, Measurement and ROI Social media is changing the way businesses; corporations and brands communicate and market their products and services online.
Altering the relationships between marketers, businesses, brands and their customers, social media presents new opportunities to engage with customers, to build deeper relationships and brand awareness, to enhance loyalty and to increase web traffic, sales and leads. Businesses and online marketers who get involved with social media marketing campaigns need to be able to monitor and measure the impact of their social media activities and content on their brand visibility, website traffic, website conversions, sales and overall ROI.
The ROI is an important metric, not only for measuring whether or not the campaign has any impact on sales or lead generation, direct or indirect, but also for securing ongoing budgets for social media campaigns. Radian6. Dix objectifs que les médias sociaux ne peuvent atteindre | rezopointzero.com. 35 social media KPIs to help measure engagement | Blog. Social media measurement is something that I think should be undertaken with a sense of perspective, by standing back and looking at the big picture. A widescreen approach to social media measurement ultimately looks at the things that really matter: sales, profits, customer satisfaction and loyalty. Besides, honing in on the detail might not be the best use of your time, given the obvious difficulties that arise, particularly with attribution.
But standing back and looking at the bigger picture is not going to be enough for your data-mad boss, is it? It’s a bit too soft focus, right? If that’s the case, then don’t worry: there are lots of things you can measure... It’s all about engagement When we talk about social optimisation (a term I prefer to 'social media') we're really talking about driving engagement and interaction. Here’s what you want to happen: You want people to make a noise. Engaged customers and prospects are far more likely to do some or all of the above. Caveats! Here are six of the best posts I’ve read recently (and some not so recently) about the ROI of social media. I think while we’re all continuing to think a lot about this issue, it’s becoming less and less about simply proving our case to the powers that be and more and more about finding a simple, replicable system for what’s worth measuring and why.
For the association industry, measuring engagement is one significant piece of this puzzle, but all nonprofits still have businesses to run and it’s worth having a look at what some smart people have said about it all. These are in date order. NTEN – The Three Dimensions of Social Media ROI The BrandBuilder Blog – Defining Social Media ROI once and for all, and understanding the action-reactive-return narrative Adam Cohen (A Thousand Cuts) – The Basics of Social Media ROI Social Computing Journal – Measuring Social Media ROI: Does size matter? BrandSavant – What’s Wrong With Social Media Marketing Strategy Like this: Like Loading... Measuring the success of your blog Beth Kanter. The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. If you want to have a successful blog that supports your organization’s goals and adds value, improvement should be continuous. You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog.
Analyzing your blog content First, you need to set overall goals for your blog and understand your audience. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics. Here are seven tips to help you start measuring social media efforts. 1. Hard data points: Look at the feed subscribers trends from Feedburner and unique visitor trends from Google Analytics. I get a notice when someone unsubscribes to my blog. 2. 3. 4. 5. 6. 7. Only 16% of Professionals Measure the ROI of Social Media Campaigns. Despite widespread adoption of social media, measurement still lags. Only 16% of those polled said they currently measured ROI for their social media programs. More than four in 10 respondents did not even know whether the social tools they were using had ROI measurement capabilities.
So much blind faith for something that is so easy to measure. Granted converting raw metrics into dollars is a challenge, but not all ROI metrics need to be based on money. Source: Jordan Willms on Web Strategy, Social Media, Business and Technology Link to original post Connect: Authored by: Jordan Willms Jordan Willms is an Account Manager / Web Strategist at Donat Group Enterprises. See complete profile. @karinjoly. USING SOCIAL MEDIA IS JUST not optional anymore for many marketing, communications, PR, and web professionals working at colleges and universities.
While Facebook, Twitter, YouTube, Flickr, and LinkedIn as well as other social networking websites were only used by a small group of institutions just two years ago, they have now become default communication platforms for the majority in trying to reach and engage students, alums, and other constituents on their terms and at a minimum cost. Things go fast with the social web? So fast that only a minority of institutions have taken the time to set proper measurement systems to assess the results of their new communication tool set.
Yet tracking results has never been so important. At a time when countless self-proclaimed social media experts want to dictate new rules of engagement to optimize your institution’s social media footprint, skipping the measurement part is a risky proposition. Using social media doesn’t require big budgets. 1. 2. Social Media Measurement. Social Media Measurement " Web Strategy by Jeremiah Owyang | Social ... Hot on the heels of last week’s Altimeter Open Research Report on Converged Media, today, analyst Susan Etlinger, Researcher Andrew Jones, (I served as editor) have published a report answering the absolute top asked question in the social space: “How do companies measure ROI of social?” In this definitive report, Altimeter found that there are half a dozen methods being deployed, each with flaws and strengths.
It’s key that the business knows which method to deploy, when, and then line up the right process, teams, software, and partners to help. Despite a thorough look into leading case samples and speaking with dozens of members of the ecosystem, we found there is no single solution that is fool proof. In this Open Research report, you will find: A through set of industry findings with 16 brands, 38 vendors, 3 agencies and 4 ecosystem contributors, and surveyed 71 social media and analytics practitioners.
Key Finding: There is no “one-size-fits-all” approach. Take Action Now. The Five Biggest Mistakes in Measuring Social Media - ClickZ.