30 SEO, Social Media & Marketing Case Studies that Prove the ROI of it All
Some brand spanking new social media case studies added to the Social Media Case Study Hot List and a link to a blog with 40 Social Media Staff Guidelines! BBC and Blogs - Reportr.net How they are central to what the BBC does. Full report needs subscription at: iFirst, but article interesting. Urbane Apartments – using social media to reach ‘millenials’. No one cared about Urbane so they went for it with Facebook, MySpace, blogs, Flickr, Twitter etc and it worked. FT.com – not really social media but worthwhile study on increasing subscriptions by mix of free and paid for (yes do keep the free stuff pleeze!)
Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Social Media Case Studies & Examples
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Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organizations Using Social Media (UPDATED)Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing.
By Mark A Carbone , Co-Editor Route 66 Harley Davidson, a dealership in Tulsa, OK created a 12 day themed texting/SMS campaign featuring a 20% discount on a different product from their retail department each of the 12 days. From $500 helmets to T-shirts. They increased walk-in traffic, retail sales, and high-dollar item sales as a result. The “12 Days of Christmas” was used as their theme and ran from Dec 12 – 24, 2011. Notable Results Social Media Case Studies
Mat Fogarty is the Founder and CEO of Crowdcast, a leading provider of collective intelligence and prediction market solutions. You can read more of Mat's posts on the Crowdcast blog or follow @crowdcastinc. Collaboration and crowdsourcing are the realities of today's public Internet, and the trend is now gaining real traction in the workplace. Smart companies increasingly understand that their richest source of insight, ideas, data, and information is within their own employees. How Companies are Using Social Media to Make Better Decisions
How PR Pros Are Using Social Media for Real Results The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. PR professionals use social media every single day to get the word out about clients, to communicate with customers and to respond to questions or problems.
You can locate hundreds of ways to use social media site for marketing your product and services. Social media site brings a revolution in the overall sale and traffic, if marketed properly using some best SEO techniques. And the most important fact is that, key to every site’s success is through good marketing or advertising. 10 Best Social Media Case Studies - Honeytech Blog
The INTERNET OF CARING THINGS means connected objects that serve consumers' most important needs: physical and mental wellbeing, safety, security, oversight of loved ones, and more. You're probably already familiar with the innovations that have blazed an early CARING trail. The Nest smart thermostat*, NIKE fuelband and Fitbit, for example. But now, as consumer demand and technological capacity converge, the INTERNET OF CARING THINGS will evolve in exciting new directions. s July / August 2010 Trend Briefing covering "INNOVATION INSANITY"
Update: Aug 2011, we’ve conducted a research project to analyze these social media crises, read the full report to find out what went wrong and how to prevent it. A list of companies that were blind-sided by the internet, they didn’t understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant. Criteria of “Punk’d” includes a situation where the story would have not been told if social media was not available, or if social media enhanced the situation. Read my exclusive interview with Greenpeace on Forbes.
Social media case study-o-rama I had a quick chat with Robert Janelle yesterday, who was writing an article for the Ottawa Chamber of Commerce‘s member newsletter about social media for business. One of the things I talked about was learning from others, and building on their ideas. In folk music, that’s “the folk tradition.” But given that you can’t copyright an idea or a concept, there’s no reason that businesses embarking on a social media initiative — or any sort of communications, for that matter — shouldn’t learn from others. And case studies can be a powerful way of doing just that. Conveniently enough, there are good people who are compiling lists of case studies online.