5 reasons to use an infographic as a press release. People have been declaring the press release dead for a while now, and while I don't agree with that assessment, I also think it's time to push the boundaries.
These days, there are social media press releases, press releases with video embedded, and a range of other variations on the traditional press release. Currently, one of my favorite variations on the press release variations is the infographic. They have been the rage online for a while now. In case you don't know, infographics are visual representations of information or data. Here's an example of an infographic that shows the differences in government vs. private sector compensation.
Why are infographics so effective? 1. 2. 3. 4. 5. 14 ways to use Twitter to attract journalists. I spent 10 years as a reporter in the BT (Before Twitter) era.
Now as a social media strategist and public relations professional, I've found Twitter to be my primary and most successful method of building and maintaining relationships with reporters. It's brought my clients and I tens of thousands of dollars in free press coverage. 7 Positive News Sites To Cheer You Up. We’ve all heard the phrase, ‘If it bleeds, it leads.’
Stories on crime and other violent acts get more attention, and eyeballs, so editors typically give them more prominent play on the news (be it TV, print or online) than other, more benign stories. But where do you go when you want news that isn’t all doom and gloom? Why not visit a positive news site? A recent article in the Columbia Journalism Review by Alysia Santo does an excellent job reviewing online news sites that cover the “glass-half full beat.” 8 tips for writing press releases that journalists (and bloggers) read. The next time you write a press release, give the reporter a reason not to delete it, otherwise you might as well write “For Immediate Delete” in the subject line.
Here are eight tips for writing press releases that don’t drive journalists to hit delete. 1. Attention-grabbing headline. 5 crucial factors for generating buzz in Canada. The following article is provided by mononews, which specializes in the targeted distribution of lifestyle and cultural news in Canada.
Canada is an attractive place for U.S. businesses. One problem for American companies that want to tap into the Canadian market is that generating buzz is not always easy north of the 49th parallel. This is especially true from a PR perspective. Recent history is littered with the corpses of American firms who came to Canada and tried to “do PR” the same way as back home. Not to mention, Canadian newsrooms—like those in the States—continue to make cuts to their news budgets, meaning there are fewer reporters to cover stories. Ultimately, U.S. companies wanting to generate press and earned media in Canada need to pay careful attention to a few subtle but critical differences in the Land of the Great White North. So, if you’re a U.S. company looking to generate buzz in Canada, here are five factors to consider: 1. 3.
Perfect PR pitches: NYT tech columnist picks his favorites. Annuaire des réseaux sociaux. 38 Experts Share PR News Release Best Practices. Using Social Media for Media Relations « HighTalk. Media relations is now social media relations.
The conversations on social media usually focus on direct-to-consumer marketing or on one-on-one customer service. One area often neglected is how to use social media to influence the mainstream press. Remember the mainstream press? You know – ABC News, CNN, the Wall Street Journal, the New York Times and the thousands of newspapers, trade and industry journals and magazines. 100 Tips for Becoming a Rockstar With the Media — Sakita Holley. Twitter that Pitch: Introducing Pitch140. How Journalists Can Leverage Social Media. Jason Falls Last summer I spent a good deal of time researching and preparing a presentation for Blog World & New Media Expo on putting social media in the newsroom.
The point was to show media outlets how some were using web 2.0 and social media technologies to expand their online offerings and engage audiences around their news-gathering products. The focus was directed at executives and media outlets as opposed to individual journalists. Tonight I have the honor of joining one of my favorite journalists, Todd Mundt of Louisville Public Radio and morning host at WFPL, in a presentation to the Louisville Chapter of the Society of Professional Journalists. Here’s an exacerbated outline of what I will bring to the table.
Some General Points For Journalists To Consider 1. HARO - Help a Reporter Out (TM) Citizen journalism. The concept of citizen journalism (also known as "public", "participatory", "democratic", "guerrilla" or "street" journalism) is based upon public citizens "playing an active role in the process of collecting, reporting, analyzing, and disseminating news and information.
" Similarly, Courtney C. Radsch defines citizen journalism "as an alternative and activist form of newsgathering and reporting that functions outside mainstream media institutions, often as a response to shortcomings in the professional journalistic field, that uses similar journalistic practices but is driven by different objectives and ideals and relies on alternative sources of legitimacy than traditional or mainstream journalism. Canadian Journalists on Twitter - Politwitter. Cyberpresse/Suivez nos journalistes - Abonnés... Rue Frontenac on Listorious. Medias Twitter List by JP Boudreau - Gepeto on Listorious. Tous les fils RSS. Qu'est-ce que le RSS Le RSS est l'acronyme de Really Simple Syndication et signifie en français « souscription vraiment simple ».
Il est une variante du langage de programmation XML et permet aux internautes de s'inscrire à un ou plusieurs fils de syndication à l'aide d'un agrégateur. Ce système vous permet de retrouver en un seul lieu, dans votre agrégateur, tout le contenu qui vous intéresse, peu importe sa provenance. Ainsi, il vous est possible de consulter rapidement tout le contenu de votre choix sans pour cela devoir naviguer de site en site. Le flux RSS est généré régulièrement pour vous permettre d'être à jour dans les sujets qui vous intéressent. Comment utiliser le RSS? Le format RSS ne peut être interprété que par un agrégateur de contenu (rss aggregator, news reader ou news feeder). À la suite d'une requête du logiciel sur l'internet, les nouvelles se retrouveront localement sur votre ordinateur. Mathieu Perreault. Journalists on Twitter - Breaking News, Politics, Opinion and more - Muck Rack.
Media Contacts, Editorial Calendars and Profiles. Relations Medias. Alltop - Top Journalism News. Make the news.