5 reasons to use an infographic as a press release. People have been declaring the press release dead for a while now, and while I don't agree with that assessment, I also think it's time to push the boundaries. These days, there are social media press releases, press releases with video embedded, and a range of other variations on the traditional press release. Currently, one of my favorite variations on the press release variations is the infographic. They have been the rage online for a while now. In case you don't know, infographics are visual representations of information or data. Here's an example of an infographic that shows the differences in government vs. private sector compensation.
Why are infographics so effective? 1. 2. 3. 4. 5. Have you ever used an infographic as a press release? Mickie Kennedy is the CEO and founder of eReleases and blogs at PR Fuel, where a version of this story first appeared. 14 ways to use Twitter to attract journalists. I spent 10 years as a reporter in the BT (Before Twitter) era. Now as a social media strategist and public relations professional, I've found Twitter to be my primary and most successful method of building and maintaining relationships with reporters. It's brought my clients and I tens of thousands of dollars in free press coverage. One public relations agency I work with even grew out of a connection made on Twitter. And that's perhaps the main reason I advise every public relations professional to become a regular. I consider Twitter the tool that delivers tangible value in great gulps, so long as you commit to it for a year.
Skeptical? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 7 Positive News Sites To Cheer You Up. We’ve all heard the phrase, ‘If it bleeds, it leads.’ Stories on crime and other violent acts get more attention, and eyeballs, so editors typically give them more prominent play on the news (be it TV, print or online) than other, more benign stories. But where do you go when you want news that isn’t all doom and gloom?
Why not visit a positive news site? A recent article in the Columbia Journalism Review by Alysia Santo does an excellent job reviewing online news sites that cover the “glass-half full beat.” These are sites that share hopeful news or as Geri Weis-Corbley, founder of the Good News Network, puts it, “We need to be informed by a world view that is not dripping with sensationalism and attuned to the police scanner.” Are these unrealistic or fake news sites, as some critics may claim? This is true but sometimes we all need a break from news that only deals with death, wars and bad economies. Gimundo Good news and positive stories are served up daily at Gimundo. 8 tips for writing press releases that journalists (and bloggers) read.
The next time you write a press release, give the reporter a reason not to delete it, otherwise you might as well write “For Immediate Delete” in the subject line. Here are eight tips for writing press releases that don’t drive journalists to hit delete. 1. Attention-grabbing headline. You need a short, catchy headline that will grab somebody’s attention when they’re scanning dozens (or maybe hundreds) of e-mails.
Not sure what that looks like? Look at the front page of The New York Times (or any major newspaper or magazine worth its salt) on any given day. You can tell when somebody takes the time to write a great headline. Your headline should sell the story—in this case, your news. 2. 4. 5. 6. 7. Jeremy Porter is a digital communications strategist. 5 crucial factors for generating buzz in Canada. The following article is provided by mononews, which specializes in the targeted distribution of lifestyle and cultural news in Canada.
Canada is an attractive place for U.S. businesses. One problem for American companies that want to tap into the Canadian market is that generating buzz is not always easy north of the 49th parallel. This is especially true from a PR perspective. Recent history is littered with the corpses of American firms who came to Canada and tried to “do PR” the same way as back home. Not to mention, Canadian newsrooms—like those in the States—continue to make cuts to their news budgets, meaning there are fewer reporters to cover stories. Ultimately, U.S. companies wanting to generate press and earned media in Canada need to pay careful attention to a few subtle but critical differences in the Land of the Great White North. So, if you’re a U.S. company looking to generate buzz in Canada, here are five factors to consider: 1. 3. 4. 5.
Learn more about mononews here. Perfect PR pitches: NYT tech columnist picks his favorites. Annuaire des réseaux sociaux | Mes abonnements. 38 Experts Share PR News Release Best Practices. This just in… news releases are not dead! Another week, another claim the press release is dead. We’ve gathered 38 articles by experts with practical suggestions on how to make the best use of news releases and how to get results. It’s a tool that’s still valuable when it’s done professionally.
Smart PR pros make sure they’re adapting their news releases to make them social media-friendly and useful for readers other than just traditional media. A recent Google search for the term “press release” delivered 61,100,000 hits while “news release” got merely 15,700,000. Let me put my cards on the table right now. While still popular in the UK, “press release” is an outdated term going back to when the media was dominated by newspapers produced on printing presses.
Now that anyone can put out their own news release on a variety of free and paid newswires, quality of “news” is the issue. Five of my recent posts illustrate this sad state of affairs: News Release Best Practices & Tips Share. Using Social Media for Media Relations « HighTalk. Media relations is now social media relations. The conversations on social media usually focus on direct-to-consumer marketing or on one-on-one customer service. One area often neglected is how to use social media to influence the mainstream press. Remember the mainstream press? You know – ABC News, CNN, the Wall Street Journal, the New York Times and the thousands of newspapers, trade and industry journals and magazines. Yes, they still exist and, yes, they still pack a ton of influence. The five largest newspapers in the U.S. have a combined circulation of more than six million readers and the top five magazines a combined circulation of more than 69 million. That said there is no doubt that mainstream media is on a downward slide.
As a result, there are fewer journalists to pitch stories to and the journalists who remain are overworked. Journalists are looking for value. As a former journalist, I can tell you that the majority of reporters and editors don’t dislike PR people. Twitter. 100 Tips for Becoming a Rockstar With the Media — Sakita Holley. Twitter that Pitch: Introducing Pitch140. How Journalists Can Leverage Social Media. Jason Falls Last summer I spent a good deal of time researching and preparing a presentation for Blog World & New Media Expo on putting social media in the newsroom.
The point was to show media outlets how some were using web 2.0 and social media technologies to expand their online offerings and engage audiences around their news-gathering products. The focus was directed at executives and media outlets as opposed to individual journalists. Tonight I have the honor of joining one of my favorite journalists, Todd Mundt of Louisville Public Radio and morning host at WFPL, in a presentation to the Louisville Chapter of the Society of Professional Journalists.
Here’s an exacerbated outline of what I will bring to the table. Some General Points For Journalists To Consider 1. Journalists certainly can be taken aback by bloggers and consumer-generated media. 2. The biggest concern a journalist should have in diving into social media is thinking that all this user-generated stuff is reliable. 3. HARO - Help a Reporter Out (TM) | Free Publicity. Citizen journalism. The concept of citizen journalism (also known as "public", "participatory", "democratic",[1] "guerrilla"[2] or "street" journalism[3]) is based upon public citizens "playing an active role in the process of collecting, reporting, analyzing, and disseminating news and information.
"[4] Similarly, Courtney C. Radsch defines citizen journalism "as an alternative and activist form of newsgathering and reporting that functions outside mainstream media institutions, often as a response to shortcomings in the professional journalistic field, that uses similar journalistic practices but is driven by different objectives and ideals and relies on alternative sources of legitimacy than traditional or mainstream journalism. "[5] Jay Rosen proposes a simpler definition: "When the people formerly known as the audience employ the press tools they have in their possession to inform one another.
Critics of the phenomenon, including professional journalists[who?] Theory[edit] Some criticize[who?] Canadian Journalists on Twitter - Politwitter. Cyberpresse/Suivez nos journalistes - Abonnés... Rue Frontenac on Listorious. Medias Twitter List by JP Boudreau - Gepeto on Listorious. Tous les fils RSS. Qu'est-ce que le RSS Le RSS est l'acronyme de Really Simple Syndication et signifie en français « souscription vraiment simple ». Il est une variante du langage de programmation XML et permet aux internautes de s'inscrire à un ou plusieurs fils de syndication à l'aide d'un agrégateur. Ce système vous permet de retrouver en un seul lieu, dans votre agrégateur, tout le contenu qui vous intéresse, peu importe sa provenance. Ainsi, il vous est possible de consulter rapidement tout le contenu de votre choix sans pour cela devoir naviguer de site en site.
Le flux RSS est généré régulièrement pour vous permettre d'être à jour dans les sujets qui vous intéressent. Comment utiliser le RSS? Le format RSS ne peut être interprété que par un agrégateur de contenu (rss aggregator, news reader ou news feeder). À la suite d'une requête du logiciel sur l'internet, les nouvelles se retrouveront localement sur votre ordinateur. Quel agrégateur puis-je utiliser? Mathieu Perreault | Recherche | Cyberpresse. Journalists on Twitter - Breaking News, Politics, Opinion and more - Muck Rack. Media Contacts, Editorial Calendars and Profiles. Relations Medias. Alltop - Top Journalism News. Make the news.