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5 reasons to use an infographic as a press release | Articles
People have been declaring the press release dead for a while now, and while I don't agree with that assessment, I also think it's time to push the boundaries.
I spent 10 years as a reporter in the BT (Before Twitter) era. Now as a social media strategist and public relations professional, I've found Twitter to be my primary and most successful method of building and maintaining relationships with reporters. It's brought my clients and I tens of thousands of dollars in free press coverage.
14 ways to use Twitter to attract journalists | Articles
The next time you write a press release, give the reporter a reason not to delete it, otherwise you might as well write “For Immediate Delete” in the subject line. Here are eight tips for writing press releases that don’t drive journalists to hit delete.
8 tips for writing press releases that journalists (and bloggers) read | Articles
5 crucial factors for generating buzz in Canada | Articles
One problem for American companies that want to tap into the Canadian market is that generating buzz is not always easy north of the 49th parallel. This is especially true from a PR perspective. Recent history is littered with the corpses of American firms who came to Canada and tried to “do PR” the same way as back home.
The Social PR Series is supported by Vocus .
5 Killer Social Media Tips for PR Pros | Technology News - TechNewscast
The following tips have been compiled from experience and from conversations with other #PR pros.
100 Tips for Becoming a Rockstar With the Media — Sakita Holley
Twitter that Pitch: Introducing Pitch140 | Social Media Today
With a rapidly growing number of media members using Twitter it's high time we PR pros put the reigns on run-on emails with attached pdf and word format press releases.
Jason Falls
How Journalists Can Leverage Social Media
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