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People have been declaring the press release dead for a while now, and while I don't agree with that assessment, I also think it's time to push the boundaries.
I spent 10 years as a reporter in the BT (Before Twitter) era. Now as a social media strategist and public relations professional, I've found Twitter to be my primary and most successful method of building and maintaining relationships with reporters. It's brought my clients and I tens of thousands of dollars in free press coverage.
The next time you write a press release, give the reporter a reason not to delete it, otherwise you might as well write “For Immediate Delete” in the subject line. Here are eight tips for writing press releases that don’t drive journalists to hit delete. 1.
The following article is provided by mononews , which specializes in the targeted distribution of lifestyle and cultural news in Canada. Canada is an attractive place for U.S. businesses. One problem for American companies that want to tap into the Canadian market is that generating buzz is not always easy north of the 49th parallel.
This just in… news releases are not dead!
With a rapidly growing number of media members using Twitter it's high time we PR pros put the reigns on run-on emails with attached pdf and word format press releases.
The concept of citizen journalism (also known as "public" , "participatory" , "democratic" , [ 1 ] "guerrilla" [ 2 ] or "street" journalism [ 3 ] ) is based upon public citizens "playing an active role in the process of collecting, reporting, analyzing, and disseminating news and information." [ 4 ] Similarly, Courtney C. Radsch defines citizen journalism "as an alternative and activist form of newsgathering and reporting that functions outside mainstream media institutions, often as a repose to shortcoming in the professional journalistic field, that uses similar journalistic practices but is driven by different objectives and ideals and relies on alternative sources of legitimacy than traditional or mainstream journalism." [ 5 ] Jay Rosen proposes a simpler definition: "When the people formerly known as the audience employ the press tools they have in their possession to inform one another." [ 6 ]
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