If your business is a brick and mortar location that customers visit in person, odds are good that it will end up in Facebook Places whether you put it there or not. Even if you don't choose to take advantage of Facebook Places to promote business, you should still claim ownership of your place to ensure the information is accurate. With half a billion Facebook members, odds are good that at least a few of them are your customers. How to Claim Your Facebook Places - PCWorld Business Center
Internet et géolocalisation: un cocktail toxique pour la vie privée | Alix Rijckaert En faisant de la géolocalisation un pilier de leur développement, les géants de l'internet que sont Google et Facebook jouent dangereusement avec la vie privée des internautes, s'alarment experts et ONG. C'est la dernière tendance high tech: offrir toujours plus de services aux «mobinautes», ces internautes en déplacement connectés à la Toile grâce à leur téléphone multifonctions permettant de repérer à quelques mètres près l'endroit où ils se trouvent par satellite. Mais ils comportent «des risques sur la protection de la vie privée qui peuvent être absolument immenses», explique à l'AFP Alain Pannetrat, expert en technologies de la Commission nationale de l'informatique et des libertés (Cnil), organisme indépendant de protection de la vie privée en France. «Imaginez qu'on pourra vous dire dans un an: «vous étiez dans tel endroit, à proximité de telle personne!»», ajoute-t-il.
Facebook Wants Advertisers To Help Build Out Its Directory of Places As we heard tonight, Facebook has officially launched Places, the social network’s location-based platform. We know what Places will mean for Facebook users. Users will be able to check-in to Places (created by both people and businesses) via the web or through mobile apps. And the feature has an API so partners like Foursquare, Gowalla, Yelp and Booyah can allow their users to check-in to Facebook’s places. But what does this mean for businesses?
Building an Army of Hyper-Local, Mobile-Connected Advocates - Advertising Age - DigitalNext No, this isn't "the year for location" in mobile. That phrase has become industry cliche by now. But it's hard to ignore the hype that one location-based service called Foursquare is getting in some circles -- and no advertiser should. The NYC-based startup has built a sticky platform, an avid fan base and, quite possibly, the next-generation platform for proximity marketing.
Présentation de Foursquare et de ses utilisations Business
This week, both Twitter and Facebook have come out with big location news. Twitter is adding geolocation features and Facebook will soon let users share their location. Both of those announcements could strike fear in the heart of a mobile check-in service like Foursquare. But Foursquare is banking its success in the mobile check-in space on attention to detail. And the company also has some new features — that could be very useful for small businesses. Foursquare opens up for businesses with new features
Foursquare | Social Networking | The Good Web Guide
Hey all - It’s been quite the year for foursquare. Last year at this time, Naveen and I - tired of working around my kitchen table - borrowed a desk from our friends at Curbed.com and Hard Candy Shell. Two months later we brought on our first hire (Harry!) and a few weeks after closed on our first round of financing: $1.35m from Union Square Ventures, O’Reilly AlphaTech Ventures and a handful of angels. Back then, our office looked like this. We're just getting started...