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Five steps to improve your branding power on the social network. Here are a few quick branding fixes that will make it easier for prospects to find you, as well as some tips on getting more fans. Note: Oktopost is the only social media tool made specifically for B2B marketers, letting you see actual ROI for your social media campaigns.Get your 30-day free trial today 1. Brand the URL. If your fan page URL is still set with a bunch of numbers, you are making it harder for prospects to find you and missing out on a branding opportunity. 2. Name your page appropriately. Once you reach 100 friends, you cannot change the title of your page, so make sure you choose wisely from the start. 3. When you send people to your fan page and have them land on your Wall, your posts probably won’t be enough to entice them to “like” you. 4. You need to offer something that will engage people. 5. Is Facebook Advertising for You?

Using Okotpost you can easily schedule Facebook posts to your wall and branded page. Discover Oktopost Learn More. Facebook posting made easy. Schedule Facebook posts without leaving Facebook. White Label version now available! 7 reasons your Facebook page falls flat. Practically everyone is on Facebook. That means it's the perfect way to reach your audience, right? It can be, but let me assure you that it isn't as easy as it sounds.

A lot of things have to happen before people hit the "like" button on your page. And even then, you have the arduous task of holding their attention. Chances are that you—like many other companies—find it difficult to generate the interest you'd like on your Facebook page. 1. Just because people are on Facebook doesn't mean they are looking for you. 2. Like Twitter, Facebook is built on content sharing. 3. One of the best parts of Facebook is that it is meant to share more than text and links. 4. Not literally, of course, but many companies use services that automatically post updates to their Facebook pages. 5.

Have you ever considered what time of day is best for sharing on Facebook? 6. Getting comments isn't the ultimate goal. 7. It might sound obvious, but you have to plainly say, "Talk to us! " Untitled. Engagement is commonly perceived as being a valuable goal when implementing a Facebook marketing strategy. Yet the word “engage” is tossed around like confetti at a mad monks wedding during social media discussions with the assumption that everyone is on the same page. This scant disregard to what it actually means quite often ends up with clients and the marketers having totally different ideas on what goals will be achieved and tactics implemented. The challenge for marketers is that with over 30 billion pieces of content being shared on Facebook a month, how do you improve and optimize your engagement with your Facebook fans and visitors so that you can deepen the engagement over time. So What is Engagement?

Engagement is any interaction with a visitor to your Facebook site and can be a very simple ‘weak tie’ engagement such as a ‘like’ through to a full blown online conversation that results in emails with the ultimate engagement is face to face and beyond…but we won’t go there! 1. 2.