Ogilvy CommonHealth Worldwide's John Nosta Ranked #1 in Kred's Health Community. Top 10 mobile advertising campaigns of Q1. By Rimma Kats April 16, 2012 McDonald’s, Pepsi and Trader Joe’s are among the marketers that rolled out interactive and engaging mobile advertising campaigns during the first quarter of this year that not only built their brand presence but helped them connect with consumers on a deeper level.
Brands and marketers are seeing the potential of running mobile ads, as well as incorporating location into the mix to better target users. Nowadays, mobile ad campaigns have become more sophisticated and interactive. Here are the top 10 mobile advertising campaigns in the first quarter, in alphabetical order. Butterball – Butterball stepped into the mobile advertising arena with a mobile ad campaign that offered users helpful turkey tips, promotions and recipes. The mobile ads encourage users to celebrate everyday with Butterball. Social Media Advertising Is Set to Explode. Who Will Control It? Young, wicked smart and rebooting your world. Why Influencer Marketing is Good for Your Startup and a Word or Two About Klout.
Self Magazine Creates Social Game for Its Annual Workout in the Park. That is the inspiration for an initiative from Self magazine, part of the Condé Nast Publications division of Advance Publications in New York.
On Wednesday, Self plans to introduce an online game that will bear the name of an event, Self Workout in the Park, that the magazine has hosted for 19 years in New York and other cities. The game, like Self magazine, will be aimed at women, featuring game play in areas like fitness, health and wellness, beauty and fashion. The intent is for the game to be an online version of the Self annual workout event, adding interactive elements like avatars, virtual goods and puzzles. It will also be what is called a social game — that is, an online game played through a social network, in this instance Facebook. Examples of social games include the Zynga time-fillers FarmVille and Words With Friends. Self is spending an amount estimated in the mid six figures to develop and market the game. Meet the Coolest Facebook Brand Timelines From Coke to ESPN to Ford.
Klout/Measurement/#SUupGRADE. Pinterest. Pinpuff is Klout for Pinterest. A new service has just launched In India called Pinpuff and it is attempting to do for Pinterest what Klout did for Twitter.
The service calculates a Pinfluence and Pin Worth score that determine how much value you have on Pinterest. The service calculates your worth by Looking at how many Pinterest fans you have, what categories of Pins you use and also measures how often people click on your Pins. All of was done without even having the advantage of an official Pinterest developer API.
Entering the Social Media Realm: Nonprofits. 10 Apps to Help You Go Green for Earth Day and Beyond. The modern environmental movement began on April 22, 1970, when Gaylord Nelson, a United States Senator from Wisconsin, headed an environmental teach-in with over 20 million participants.
This event became known as Earth Day, now in its 42nd year and observed by more than 500 million people in 175 countries. Q&A: PeerIndex CEO Azeem Azhar. Social influence company PeerIndex this week closed a $3m Series A round of funding from a group of high profile angel and private equity investors.
Led by Antrak Capital, this includes former Thomson Reuters CEO Tom Glocer, Stephen Klein of Activebuddy fame (which went on to be acquired by Microsoft) and angel investor Sherry Costu. This is SparkRebel! : SparkRebel.com * spark your style. SparkRebel is a collaborative fashion and shopping inspiration destination where products, blogs, pictures & content are added, shared and discovered.
Our community of members, brands and bloggers contribute interesting products and content. 10 Apps for Keeping Up with Pop Culture. You're among a group of people who are talking about ScarJo or Blake Lively or Beliebers.
You nod along with them in agreement, but deep down have no idea who they’re talking about. If this has happened to you, it may be time to brush up on the latest and greatest celebrity gossip. Whether you religiously follow the Kardashians, the Real Housewives or the Brangelina brood, the following apps will make sure you’re in the Hollywood loop. 2012 Digital Content Marketing Survey [Research Report]
Where Consumers and Brands Collaborate. Influence Cool Brands,Reap Cool Rewards Share your ideas and create content with brands.
We get social media. Period. The ROI of Social Media. Flash Sales Giant Gilt To Offer Special Discounts To Pinterest Pinners. Thanks to online pinboard Pinterest’s fast growth, many retail sites are placing “Pin It” buttons next to items for sale as a sharing mechanism.
Flash sales giant Gilt is taking the whole Pinning trend to another level by allow users to access special deals on pinned items. Big Marketers on Campus. Facebook Timeline Design Ideas that Would Make Don Draper Proud. 10 Tools for Measuring Your Social Media Influence. Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other.
The type of information we share reveals a lot about who we are, who we know, and what we know — people tend to talk about the things they care about/are most knowledgeable about with others who are interested in similar subjects. The impact of those relationships affects our Web authority. Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. Rick Santorum Hit by 'Klout Bomb' Rick Santorum, one of the four remaining Republican candidates for president, is the latest victim of a "Klout Bomb. " Klout is designed to measure a social media user's influence about different topics.
The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement.
How Do Games Make Kids Smarter? Ted.com #video. Impact of Viral Videos and Social Media on Business. The Broad Sustainable Building Co., LTD (BSB), established in March 2009, has made a big impact online with their time elapsed video of the assembly and completion of a 30-story hotel in only 360 hours over a 15 day period. Millions of Views. Lexus Brings NFC-Enabled Print Ad to Wired Magazine.