10 Little Known Social Media Tools You Should Be Using. Editor's note: A version of this article previously appeared at KISSmetrics.com.
Social media is everywhere. It's in our homes, places of worship, schools and, of course, our businesses. Everywhere you look, people are using social media and are talking about it. And it seems that every week a new type of social site pops up. And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. 100 Million People have Klout. 100 Million People have Klout September 7th, 2011 by Joe Fernandez Today, I am excited to announce that 100 million people now have Klout Scores.
While this is an exciting metric for our team, I think it’s important to recognize the broader implications of this milestone. One hundred million people with Klout Scores means that there are 100 million voices effectively leveraging the social web to share their opinions, hopes and dreams and shaping the decisions of the billions of people now listening to them. If you look back at the last 100 years of mass communication, you can begin to truly appreciate the implications of this diffusion of influence – from corporations and the media elite to the masses. We believe that every person who creates content online has influence. Measuring Social Media Influence? It’s a known fact (even if it’s not discussed openly at an office coffee room) that every office has a certain something-something boss who always finds a question that’s impossible to answer - and not because you lack the knowledge and/or experience, but because there is not a real answer to the question.
The question of such nature that I’m referring to is – how to measure social media influence. In other words – how to measure the success of the social media? You can’t, really. I keep thinking on how to actually answer this question, every time someone asks that. That’s why I really liked how it was defined by Mashable.com. “Social media influence is a bit like oxygen – we "know" it's there and we know in some sense that it is essential for “life” if we’re in marketing, advertising or public relations”, but we can’t really physically touch, smell and taste it, can we? What is Social Currency? How do you measure it? Why does Engagement, Influence and Action on Social Media Really Matter? #video explaining Klout. Chevy pushes test drives via Klout Perks. November 10, 2011 Automotive brand Chevrolet launched a promotion on Nov. 9 that lets consumers use their social media influence for a chance to win a three-day test drive of the 2012 Chevrolet Sonic sedan.
Chevy partnered with social analytics company Klout on the initiative. Carolin Probst-Iyer, manager of digital consumer engagement for Chevrolet at General Motors Co., said that Chevy developed the promotion to generate awareness and consideration among the sedan's target market of Millennial-aged consumers. The campaign is targeting Millennials in New York, San Francisco, Chicago, Atlanta and Dallas, said Probst-lyer. She said Chevy chose the target markets because they are "key markets from a sales perspective" and heavily populated with Millennials who are a "highly social" demographic.
"One of the key strategies within the social plan for Sonic is to talk to influencers who can take the message and spread it further within their social graphs," said Probst-Iyer. Measuring Social Media Influence: Klout. Posted by: Allen Murabayashi Date: November 10, 2011 | No comment As we’ve pointed out before, understanding whether your social media activity is really working for you is pretty important to ensure you’re not wasting your time.
Not so surprisingly, a whole cottage industry of services has erupted to help you measure your social media efficacy. These services are a pretty good indication of the strength of the medium and ecosystem. Twitter is everywhere. Celebrities and athletes use it. In truth, success is better measured by the number of people who act upon your tweets, either by clicking on the link or probably more importantly, by retweeting what you’re saying. Social Media Participation Gets Rewarded in Vegas. Klout - Gilt Groupe Partnership · dghoang. Appinions. Klout: Why are some people so obsessed with their Klout score. Groupe, Inc. and Klout Partner to Offer First-of-its-Kind Reward to Users.
New York, New York, March 5, 2012 - Gilt Groupe Inc., the innovative online shopping destination, announced today an exclusive partnership with Klout, the standard for influence.
How Klout Is Using Analytics To Measure Social Media Influence. Influencer Code of Ethics. NickDeyo (Nick Deyo) WELCOME TO THE REPUTATION ECONOMY. In a world where a tweet or a website posting can torpedo a brand, kibosh a deal or bury a career, the race is on to find a common currency for trust writes Colin Brown An early target of criticism has been Klout, whose scores have been used since 2009 by corporate brands and their marketers to pinpoint 'influencers' worthy of being showered with invites and other freebies - a virtual velvet rope for the twitterati set. This autumn it was Klout's own social reputation that suffered a double whammy, a victim perhaps of tall poppy syndrome. First, a sudden change in algorithms caused a near-riot among those users who suffered dramatic drops in their Klout scores without any detailed explanations about the revised methodology. Then, following a article in November, Klout had to apologise for unwittingly creating profiles of minors.
"I get why Klout can rub people the wrong way. For Good. Klout Unveils Brand Pages. Klout unleashed Brand Squads, its version of brand pages, into beta on Tuesday with Red Bull as its sole launch partner.
The startup — which measures influence on Twitter, Facebook, Google+, LinkedIn and Foursquare to assign Klout users scores from 0 to 100 — will gradually roll out more Brand Squads in the coming weeks and months. Each Squad will feature the brand's logo, the list of the top 10 and top 100 influencers about the brand, an activity stream and any brand-specific deals offered through Klout's Perks platform. Top influencers are the users who receive the most +K's within Klout's Topics feature (see gallery below). "The bottom line is that we are creating a place where influencers can be recognized and have an impact on brands," Klout spokeswoman Lynn Fox told Mashable.
Companies have had success engaging with consumers and promoting products or services via brand pages on Facebook, Google+ and Twitter. Now, Klout wants to jump in the game to empower everyday brand advocates.