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Editor's note: A version of this article previously appeared at KISSmetrics.com. Social media is everywhere. It's in our homes, places of worship, schools and, of course, our businesses.
September 7th, 2011 by Joe Fernandez
It’s a known fact (even if it’s not discussed openly at an office coffee room) that every office has a certain something-something boss who always finds a question that’s impossible to answer - and not because you lack the knowledge and/or experience, but because there is not a real answer to the question. The question of such nature that I’m referring to is – how to measure social media influence. In other words – how to measure the success of the social media? You can’t, really.
What is Social Currency? How do you measure it? Why does Engagement, Influence and Action on Social Media Really Matter? #video explaining KloutWhat is Social Currency?
Posted by: Allen Murabayashi Posted date: November 10, 2011 | No comment As we’ve pointed out before, understanding whether your social media activity is really working for you is pretty important to ensure you’re not wasting your time.
Caesars Entertainment resorts in Las Vegas are betting big on Topguest .
New York, New York, March 5, 2012 - Gilt Groupe Inc., the innovative online shopping destination, announced today an exclusive partnership with Klout, the standard for influence. Through this first-of-its-kind partnership, Gilt members and Klout users can use their influence to receive a percentage off of their Gilt.com purchase that matches their Klout Score – for example, if your Klout Score is 81-100, you could receive up to 100 percent off of your purchase.
Given a Klout Perk
In a world where a tweet or a website posting can torpedo a brand, kibosh a deal or bury a career, the race is on to find a common currency for trust writes Colin Brown
Klout unleashed Brand Squads, its version of brand pages, into beta on Tuesday with Red Bull as its sole launch partner.